Twitter has simply launched two new video merchandise to assist customers watch and uncover new content material within the app.
1. Immersive viewing and straightforward discovery
This new characteristic expands movies to full display by merely clicking on the video within the Twitter app. When the video is in full-screen mode, customers can scroll as much as browse further video content material.
This characteristic might be obtainable on iOS and Android in choose international locations in English.
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2. Displaying extra movies in Discover
A brand new video carousel makes it simpler to seek out extra movies you are occupied with subsequent to Tweets and Tendencies that may curiosity you. You possibly can entry these movies by opening the Discover tab.
This characteristic might be obtainable on iOS and Android in choose international locations in English.
How Twitter makes use of Alerts to indicate you extra content material. Twitter introduced the utilization of Alerts to indicate customers extra content material that is related. Twitter makes use of Alerts and reveals you that content material based mostly in your previous likes, feedback, and followers.
Dig deeper. Learn the announcement from Twitter right here.
Why we care. Twitter is following in Instagram’s footsteps by adopting a TikTok-like aesthetic. Manufacturers who use Twitter ought to optimize their video content material for the brand new placements and full-screen characteristic. They need to additionally be sure that their content material is related, well timed, and correct.
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About The Creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
