Twitter Shares Insights into Rising Subject Traits Heading into Fall [Infographic]

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We’re heading into the colder months of the 12 months within the US, with 2021 now coming into its remaining levels.

And though COVID-19 remains to be wreaking havoc in lots of areas, and stays very a lot entrance of thoughts for many individuals, it’s clear {that a} stage of optimism is returning, not less than based mostly on tweets, with Twitter’s newest overview of dialog tendencies exhibiting that individuals are more and more discussing the return to high school, the return to workplace work and the NFL coming again for its 2021-22 season.

Among the many key tendencies of word:

  • Total, Tweet sentiment has mirrored a extra optimistic tone than the identical interval final 12 months
  • There’s been a +76% improve in emotions of ‘pleasure’ in tweets
  • Twitter noticed an +80% improve in Tweets associated to “soccer anticipation”, whereas subtopics throughout the soccer dialog are additionally on the rise

It’s good to see elevated positivity throughout the tweet stream. And whereas as famous, we do nonetheless have some method to go in transferring previous the pandemic, there are clear indicators that this 12 months’s vacation interval could possibly be a significant level of celebration, which could possibly be a key word in your digital advertising and marketing method.

Take a look at Twitter’s fall insights beneath.

Twitter Fall conversation insights



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