The federal government’s profitable drive to guard the general public by recruiting 20,000 extra law enforcement officials enters a brand new part this week with the launch of a brand new promoting marketing campaign.
Greater than 11,000 individuals have already joined the police as a part of the recruitment drive, serving to to chop crime by 14% (excluding fraud and laptop misuse), take away 16,000 knives and harmful weapons from the streets and deal with the scourge of medicine with the closure of over 1,500 county traces.
Two new adverts – that includes two serving law enforcement officials from completely different backgrounds already defending their communities – will air on TV and in cinemas and, for the primary time, on YouTube and Reddit to focus on a youthful and extra engaged viewers.
