Ukraine-based Serpstat Perseveres Amid the Conflict


Editor’s notice: Serpstat is an website positioning supplier in Ukraine. An worker of the corporate submitted the article under at our request.

Serpstat is a Ukraine-based SEO platform. Based in 2013 as a key phrase analysis software, our firm has grown to roughly 100 workers all through Ukraine, serving 400,000 clients worldwide.

Covid-19 compelled us to function remotely. We realized the right way to work, talk, and construct processes nearly to serve ecommerce companies.

Serpstat home page

Serpstat launched in 2013. It now has 100 workers all through Ukraine and 400,000 clients worldwide.

Our Conflict Efforts

Russia’s invasion of Ukraine modified our lives and firm. Many Ukrainians, together with some colleagues, proceed working, regardless of the air alarms. Some staff members joined the Ukrainian Armed Forces, whereas others assist coordinate volunteers or help in cyber efforts to share the reality worldwide in regards to the struggle.

For now, Serpstat is targeted on:

  • Monetary assist of the Armed Forces,
  • Volunteer initiatives,
  • Sharing war-related info within the digital house,
  • Sustaining the corporate’s viability,
  • Supporting Ukraine’s economic system.

As it is important to speak an correct image of the struggle, our English weblog editor, Taras Prystatskyy, launched a volunteer initiative of journalists and joined the knowledge resistance.

Prystatskyy writes, “Ukrainian Volunteer Journalist Initiative (UVJI) cooperates with Western journalists within the info area. Volunteers accumulate, confirm and translate all of the information for Western media in order that the world can see the true scenario in Ukraine. We sleep for 4-5 hours per day, however everyone seems to be motivated. I do know volunteers who work in Kharkiv from bomb shelters.”

Security and Stability

Our precedence is to make sure the protection of workers. Within the first days of the struggle, we helped them evacuate from Kyiv, Kharkiv, and different cities below fireplace.

Now, we monitor our workers’ circumstances and are prepared to assist with relocation if wanted. We continuously replace our inside databases of volunteer facilities overseas and rental housing in Ukraine and different international locations. We additionally reasonable native chats for our workers who needed to transfer.

We attempt to make sure monetary stability for our workers. This contains paying salaries prematurely the place mandatory.

We now have simplified some workflows for the brand new atmosphere. We maintain day by day worker assist conferences through Zoom with a licensed psychologist. Members have the chance to share their experiences and obtain knowledgeable recommendation. Attendance is non-compulsory.

We additionally maintain weekly conferences with high managers of Netpeak Group, our mother or father firm. Managers share information about their companies’ actions and data obtained from authorities.

Leaving the Russian Market

The struggle compelled us to make fast choices. One important choice was the boycott of our Russian customers. As a Ukrainian firm, we couldn’t proceed to assist purchasers in a rustic whose missiles destroy our cities and kill civilians. Thus, Serpstat turned one of many first Ukrainian SaaS corporations to dam consumer accounts from Russia, regardless of the financial penalties to us.

Serpstat additionally misplaced appreciable earnings from Ukrainian purchasers, however some have began working once more. Many Ukrainian companies are struggling.

Our CEO, Ekaterina Kabakova, said, “The fast plans are to launch a assist program for purchasers from Ukraine to assist maintain their companies afloat.”

Wanting Forward

Though lots of our workers needed to depart their properties for safer locations, we try to maintain our companies steady for patrons. We proceed updating and creating new instruments and options.

A current replace is “Key phrase developments,” which collects and shows the preferred search engine queries. We used this software to analysis the change in world key phrase exercise following the Russian invasion.

Regardless of the hardships, Serpstat is trying forward. CEO Kabakova explains, “Within the first month, we misplaced about 50-60% of earnings, making it troublesome to foretell future outcomes. We all know how necessary it’s to undergo this troublesome interval for workers and their households, for the nation’s economic system, to contribute to victory and rebuild the nation afterward.”

Our new assist web page explains how one can assist Serpstat and Ukraine.


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