Ulta Magnificence Movie Advert By McCann Worldgroup: Ode to Black Magnificence


For Black Historical past month, Ulta Magnificence wished to go the mic to one among our authentic muses, Jasmine Mans. Jasmine is the voice of the corporate’s MUSE anthem movie and an honoree in our MUSE 100. In our continuous assist of the muses shaping, influencing and altering the wonder panorama, we gave her artistic freedom to conceptualize a sequel to our highly effective manifesto. In her personal phrases, she created an “Ode to Black Magnificence,” a 1-minute poem devoted to the great thing about the Black neighborhood. In collaboration with McCann, Jasmine and her crew of Black creatives shot a social video of her performing the piece. The movie will likely be featured all through February throughout varied owned and paid channels.


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