UNAIDS Movie Advert By FCB: Unbox Me


n the lead-up to the Worldwide Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch “Unbox Me,” an initiative geared toward elevating consciousness for the rights of transgender youngsters by empowering them to cease hiding their identities and embrace their true selves. A part of the #SeeMeAsIAm marketing campaign, “Unbox Me” is the most recent collaborative effort from UNAIDS and FCB, whose ongoing partnership additionally included “The Mirror” in 2021.

“Unbox Me” is a artistic exploration of the theme of secrecy and hiding, and the marketing campaign goals to highlight the struggles of transgender youngsters, like their being closeted and their discomfort with their assigned gender, many as early because the age of two.


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