Unpacking the 2024 TV Upfronts With ADWEEK’s Media Specialists

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Yearly, the main tv networks and streaming companies come collectively for the TV Upfront season, presenting to advertisers with the hopes of securing their advert budgets for the upcoming season’s schedule. There are CEOs, A-listers, and the hope that their choices are worthy of manufacturers’ time and media funding.

Nevertheless it’s turn out to be greater than jazzy PowerPoint shows and celeb sightings.

On this episode of Yeah, That’s In all probability an Advert, Europe model editor Rebecca Stewart and group editor Luz Corona are joined by ADWEEK’s very personal Ethan Alter, TVNewser editor, and Invoice Bradley, deputy editor of media, TV and sports activities advertising.

Collectively, they unpack the 2024 upfronts, from the perfect celeb appearances to the buzziest moments and, most significantly, developments within the broadcast and streaming area for the upcoming yr. Is streaming the way in which ahead? Will movies turn out to be extra related? Are the upfronts nonetheless value it?

Stream the brand new episode beneath, hear and subscribe on Apple Podcasts, or discover it on Spotify.