On Monday, April 25, 2022, Twitter’s board introduced it had agreed to just accept a purchase order supply of $44 billion from Elon Musk. This settlement targeted important consideration on the social media platform, giving content material entrepreneurs cause to check out Twitter’s editorial e-newsletter service, “Revue.”
Alternatives with Revue
Twitter bought Revue again in early 2021 and now permits anybody with a Twitter account to create an editorial e-newsletter.
The basic benefit of this service is that Twitter will assist promote the e-newsletter immediately on the person’s Twitter profile. For instance, Creator Jay Clouse shares his Artistic Companion E-newsletter on his profile, exposing it to greater than 14,000 followers.
Suppose a enterprise or creator has developed a powerful Twitter following. In that case, it might switch these followers to an e mail record by way of a Revue e-newsletter subscription.
Content material Advertising
Entrepreneurs may discover that the Revue characteristic is a wonderful approach to appeal to and interact potential prospects.
The service can deliver numerous visitors again to the marketer’s web site and supply a measurable return on funding for social media advertising and marketing.
Here’s a state of affairs.
Think about you will have a DTC model promoting exercise gear. Your merchandise are kettlebells, train maces, and dumbbells. Over the previous couple of years, your organization has garnered a big following on Twitter, so that you launch a “Health this week” editorial e-newsletter utilizing Revue.
You promote the e-newsletter in your firm’s Twitter profile, and shortly a few thousand of us have signed up.
You then ship subscribers a health and vitamin recommendation e-newsletter linked to your weblog and featured merchandise every week.
Utilizing Revue is free, and with useful automation on Zapier, you possibly can add subscribers to your normal e mail advertising and marketing service.
Revue additionally supplies the editorial, and ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, or MailUp give full e mail advertising and marketing choices.
Content material creators, who’re the drive driving the creator economic system, also can use Revue.
As soon as once more, the important thing profit is the power to advertise e-newsletter subscriptions immediately on a Twitter profile. However for creators, there’s additionally the choice to promote a paid e-newsletter.
On this state of affairs, the creator limits entry to some or the entire e-newsletter broadcasts, asking subscribers to pay for premium content material. Revue takes a lower and manages fee processing. The premium choice is just like different e-newsletter providers, similar to Substack.
Moreover, a creator might use Revue to develop an viewers immediately, promote merchandise or programs, or market different channels.
Set Up Revue
Let’s have a look at the best way to arrange a Revue account.
Whereas it’s potential to enroll with an e mail handle, utilizing an current Twitter profile is simple.
You’ll need to authorize Revue like some other app connection. Apparently, though Twitter purchased and built-in Revue, it makes use of its regular app authorization course of.
Subsequent, you’ll arrange a profile and identify your e-newsletter. This course of typically takes lower than 5 minutes.
Subsequent, Revue will drop you immediately into its easy, inline editor.
The editor helps you to pull in content material from Twitter, Fb, Medium, or an RSS feed. You can even embed hyperlinks or movies.
Customers could make minor fashion adjustments within the account settings part. Nonetheless, the aim behind Revue is to create editorial newsletters with only a few customization choices.
Relating to customization and options, Revue was not a full-fledged e mail advertising and marketing alternative on the time of writing. For instance, it had no type of e mail automation. Therefore, you’ll want to join Revue to your main e mail instrument.
For many entrepreneurs and creators, the first objective will probably be to share subscribers with an e mail advertising and marketing platform. The connection ought to add subscribers to your e mail advertising and marketing instrument when somebody indicators up by way of Revue and take away anybody who unsubscribes.
It’s price mentioning that connecting to Zapier would require a Revue API Key. This key must be on the backside of the Integrations web page in a Revue account, however it might even be essential to request the important thing by way of chat.
Whereas it might be tempting to bypass Revue altogether and add subscribers to an e mail service supplier, think about using Revue so as to add of us to a listing.
Promote the E-newsletter
Now for the most effective half. Add the e-newsletter subscription kind to a Twitter profile. In Revue, click on the profile picture within the higher proper, choose “Account Settings,” after which “Integrations.” Discover the Twitter integration and click on “Settings.”
Click on the checkbox and save. Identical to that, your Twitter profile is able to promote your e-newsletter.
It’ll take about 5 minutes earlier than the e-newsletter subscription kind seems on the related Twitter profile.
For Twitter customers, the subscription course of takes two clicks. The e-mail handle related to a person’s Twitter account is the handle handed to Revue as a subscriber.