Utilizing Testimonial Movies to Increase Advertising and marketing


Must you incorporate constructive buyer evaluations and testimonial movies into your advertising technique? Movies that spotlight actual buyer tales improve credibility, construct belief, and might have an amazing affect by bringing extra potential clients to your enterprise. Not solely does video have a higher emotional affect, nevertheless it additionally has an extended lifespan and a higher attain than plain textual content advertising. Analysis from HubSpot reveals that 66% of shoppers have interaction with video content material (product demonstrations, evaluations, FAQs, and unboxing periods) to find out about manufacturers and merchandise. What are the advantages of utilizing testimonial movies? How do companies receive the movies and pictures they want for advertising?

1. Shaping and Controlling the Narrative

Offering high-quality services or products and highlighting success tales is a sound advertising technique. Nevertheless, it’s tough to management on-line evaluations, even with every day monitoring and responding to buyer suggestions. Highlighting glad buyer tales in your web site and social media with consumer testimonial movies is extremely efficient in placing the perfect message ahead to potential clients.

2.  Have interaction Your Viewers

Use video testimonials to construct emotional connections and hold guests in your web site. Movies have interaction your viewers in a manner that goes past written evaluations, making an actual connection between your model and your shoppers. Genuine content material can create a long-lasting affect and improve the general engagement in your web site.

3.  Elevate Actual Use Instances

By creating buyer video testimonials, you not solely carry your services or products to life but additionally open avenues for engagement. Viewers can like, share, and remark, fostering significant connections that construct model status and a loyal buyer base. Video testimonials are partaking, making them a strong approach to keep related with present clients and domesticate new enterprise relationships. Illustrate the real affect of your enterprise, showcasing how your services make a distinction in clients’ lives and emphasizing the constructive change your model persistently brings.

4.  Attain a Wider Viewers

Viewers of video testimonials usually tend to retain the message and share it with others than a written evaluation. At the very least 62% of Google searches return a video consequence, which may put your enterprise forward of the competitors and end in extra views. Video content material can be 50 occasions extra more likely to be displayed on the primary web page of outcomes over plain textual content outcomes. Utilizing video testimonials is a really efficient advertising technique to spice up your rankings.

Tips on how to Create Partaking Video TestimonialsWoman leaving a video testimonial using ReviewInc

Among the best methods to seek out the celebs of your subsequent buyer testimonial video is to make use of your present constructive evaluations and common clients who’re enthusiastic about their expertise with your enterprise. With ReviewInc’s evaluation monitoring software program, you’ll be able to simply request video testimonials out of your clients to incorporate in your advertising campaigns.

The method is straightforward. ReviewInc software program allows your clients to add testimonial movies that they create with their very own smartphones.

It really works like this:

  1. E mail or textual content the shopper a video evaluation request.
  2. The client movies a quick video (1-2 minutes) of themselves speaking about their expertise with your enterprise.
  3. The client uploads their video to ReviewInc’s portal. On the submission type, the shopper may also add a star score and a brief remark that may be included with the posted video.
  4. Add the movies to ReviewInc’s web site widgets, use them in social media posts, or incorporate them into different advertising methods.


Image testimonial example with a star rating and reviewYour clients may also ship in picture testimonials, which will be submitted by means of the identical type used for video uploads. Picture testimonials encompass a static photograph taken by the shopper, together with a score and remark about their expertise with your enterprise.


Buyer testimonials are highly effective instruments in right now’s advertising panorama, and ReviewInc makes it straightforward to gather them with minimal effort in your half. Need assistance getting began? Schedule a demo.