VML’s Walt Geer Has a New Sort of Advertising Convention


As VML’s chief artistic officer of Innovation for North America, Walter T. Geer III has a powerful pulse on tradition. His beginnings return to the early digital media days, the place he’s behind the patents of a number of advert items entrepreneurs would possibly bear in mind including to media plans within the early 2000s.

However at this time, Geer goes past digital banners to revolutionize the advert business. In actual fact, he’s dedicating per week to it within the type of an financial discussion board and advertising and marketing convention centered on unlocking the financial potential of Black and numerous customers, in any other case generally known as Blackweek.

Within the newest episode of Yeah, That’s In all probability An Advert, group editor Luz Corona and Europe model editor Rebecca Stewart sit down for a candid chat with Geer. The CCO displays on what he needs he knew in his early profession, who he thinks are the subsequent up-and-coming expertise within the advertising and marketing business and the targets behind his collaborations with different Black artistic leaders on the Black Madison Ave documentary and Blackweek.

Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.