Want Content material Freelancers? Strive This Company’s Mannequin


Just a few years in the past, after an organization layoff, I attempted a profession as a freelancer. Since my new path wasn’t utterly by design, I known as myself The Unintentional Freelancer.

Within the early days, a lot of the work was writing, and I had common and one-off gigs. Since then, I established a advertising and marketing company (Consideration Retention LLC) and supply providers round consulting, content material advertising and marketing technique, social media, and product advertising and marketing.

Although I’m targeted on consulting and nonetheless write sometimes, I extra typically assign writing tasks acquired by way of inbound requests or my consulting purchasers to freelancers. Although I’m the one full-time worker, my community of freelancers serves because the company’s digital crew to fulfill consumer requests.

Like my freelancing profession, I found this community accidentally. It began with a tweet:

A Twitter inquiry about hiring freelancers

An sudden Twitter remark about hiring content material freelancers.

After a visitor look on the Rockstar CMO podcast, somebody replied to a tweet selling the episode: “Hey, are you by any probability hiring advertising and marketing professionals?”

I replied, “I’m on the lookout for a contract author or two to assist with weblog posts on marketing-related subjects.” Others replied to that with feedback like:

  • “I’d like to ship you just a few samples for this place!”
  • “Hiya, I’d love to increase my curiosity on this. Could I do know if this requirement remains to be open?”
  • “I’m a content material marketer with six years of freelance writing expertise. Are you continue to on the lookout for a freelancer? Would like to be thought-about!”

At first, I wasn’t fairly positive what to do. I hadn’t anticipated a lot curiosity. Reality be instructed, I didn’t have sufficient lively consumer tasks to distribute to the writers; however the alternative appeared too worthwhile to miss. Right here’s what I did to create a stable community of freelance writers prepared for assignments.

A tweet asking if he was hiring led @dshiao to create a community of #freelancers by way of @CMIContent. Click on To Tweet

Give each author a paid gig

I do know what it’s prefer to earn a dwelling from writing. It’s as laborious because it appears – you’re not earning profits except you’re writing, and all of the whereas, you’ll want to be pitching and hustling on your subsequent task.

I didn’t wish to ask folks for his or her writing samples or lowball them on a “let’s get to know one another” venture. Despite the fact that I didn’t know them, I took a leap of religion and employed them for a paid gig.

Each one who requested a couple of writing gig was given a paid task from @dshiao. All of which had been ok to look on his company web site by way of @CMIContent. #freelance #writing Click on To Tweet

I wanted to determine what they might write and considered two alternatives at my disposal – my company’s newly launched weblog and a Bay Space Content material Advertising and marketing Meetup of which I used to be a co-organizer.

I gave a paid task to each author who contacted me on Twitter: Craft a abstract of a presentation chosen from the meetup’s playlist. Primarily based on the size and topic of the recording, I gave a goal phrase depend, sometimes within the vary of 800 to 1,200 phrases. 

Right here was one of many outcomes from Nicole Pyles, who summarized the presentation by advertising and marketing govt David Rodnitzky and his new ebook, Unfair Advertising and marketing. It started:

“On-line advertising and marketing was once as straightforward as panning for gold throughout the California Gold Rush. You didn’t must put in an entire lot of effort to earn an honest revenue. Nonetheless, very similar to the gold rush, the competitors heated up and made it more durable to earn a dwelling.”

Content freelancer test post example

An instance of 1 freelancer’s paid take a look at submit.

The full-length article appeared on my company weblog. (If writers requested, I added a hyperlink to their web sites or LinkedIn profiles.)

This primary paid task was important to serving to me construct a community of outsourced writing expertise. Let’s discover the ensuing advantages.


Assess freelance writers’ kinds and strengths

All of the recap submissions had been copy-edited by me and printed on the corporate weblog. Modifying the writers’ work helped me assess their talents.

By “skill,” I don’t imply classifying them as a median author or glorious author. As an alternative, I bought a really feel for the sorts of assignments the place every author might excel. It was primarily based on my purchasers’ industries, subject material, and expectations. When a brand new writing request is available in from a consumer, I can pair it with a best-fit author. These paid gigs had been value their weight in gold.

Don’t assess a #freelance author as common or glorious. Get particular sufficient to know what sort of assignments they’ll excel at, says @dshiao by way of @CMIContent. Click on To Tweet

Develop an engaged community

Having a community of freelance writers is a win-win situation: The writers win as a result of the work I ship them helps pay the payments. I win as a result of I can fulfill extra consumer requests and assignments. When the writers purchase into the method, they’re engaged and are desperate to tackle extra work – as you’ll be able to see from this (paraphrased) electronic mail I acquired:

“Hello Dennis, I loved working with you prior to now. Simply checking in to see in case you have any new assignments arising.”

Writers in an engaged community normally reply to new requests rapidly and are incentivized to proceed delivering high quality work.

All the time have a contract crew

I like to recommend having a go-to freelance community, whether or not you’re at an company or in a full-time function at an organization.

Whereas I’m on the company aspect now, I as soon as was a director of content material advertising and marketing at a B2B software program firm and didn’t have any direct experiences. The community of freelancers I constructed then was important to the completion of my tasks. Even in case you have a full-time crew of writers and designers, preserve some freelancers on standby in case of worker turnover, sickness, or different sudden occasions.

I additionally advocate adopting an always-be-looking mentality – just like the always-be-recruiting mindset software program engineer managers have, since they generally face hiring challenges. Every now and then, freelance writers in my community tackle full-time roles and are now not obtainable for assignments. So I’m at all times wanting so as to add to my community.

Reap the benefits of accidents

I’m most likely the happiest I’ve been in my profession. I’ve the independence of operating my very own enterprise and the thrill of working throughout totally different purchasers and industries. I didn’t have a grand plan for getting right here, however I’m thrilled with the place I’ve landed.

I fell into freelancing accidentally. Subsequent, I found a community of freelance writers accidentally. In different phrases: Accidents occur, profit from them.

 Register to attend Content material Advertising and marketing World in Cleveland, Ohio. Use the code BLOG100 to avoid wasting $100. 

Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute


Please enter your comment!
Please enter your name here