Warner Bros. Photos Makes use of AR to Promote The Flash


Warner Bros. Photos is letting folks gown up like superheroes in augmented actuality to advertise the premiere of The Flash in theaters June 16.

Superhero followers can obtain Excellent Corp.’s AR-try on utility, YouCam Make-up, to entry this sponsored content material. The Flash AR lens will place the superhero’s pink masks on the consumer’s face by augmented actuality, in addition to trigger lightning results and the movie’s emblem to animate round their head.

“We’re excited to kick off an thrilling partnership with Warner Bros. for the launch of their summer time field workplace journey, The Flash,” mentioned Alice Chang, founder and CEO at Excellent Corp. “Via the usage of AI and AR digital try-on we’re creating impactful film moments for The Flash followers inviting a totally new, hyper-engaged technique to join with their favourite superhero.”

For much more superhero content material, Excellent Corp.’s YouCam Excellent photo-editing app additionally options sponsored content material within the type of The Flash-themed stickers that may be positioned on prime of pictures. This features a sticker of The Flash’s masks, which might be positioned on prime of an individual’s face in a photograph to make them seem like they’re carrying it.

The YouCam Make-up and YouCam Excellent apps can be found to obtain totally free on iOS and Android gadgets. Whereas each functions supply optionally available premium subscriptions, no buy is important to entry this sponsored content material.


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