You soar onto a competitor’s homepage to see what they’re as much as, and there it’s: a brief, looping video that makes their cupcakes (or garden mower blades, or customized Labubus, or no matter they promote) sparkle like they’re in a Hollywood trailer produced by Spielberg himself.
In the meantime, by yourself website?
A lone, nonetheless JPEG.
Sadly, that issues extra than simply the quick sizzle reel envy it offers you. In Wyzowl’s 2024 State of Video Advertising survey, 82% of individuals say that they’ve been satisfied to purchase a services or products after watching a video.
If movement grabs wallets that reliably, leaving your pages static is principally an open invitation for customers to go elsewhere.
The catch, in fact, is that almost all small companies don’t have a digital camera crew (or finances) to provide a slick video for each services or products they provide.
Enter Midjourney.
Earlier this summer time, the AI software launched its new V1 Video mannequin. With prompts, photos, or movies you seize on a smartphone, now you can create tremendous polished clips you possibly can loop, prolong, and submit in minutes.
On this walkthrough, we’re exploring Midjourney’s video capabilities that can assist you see what the software can actually do for enterprise homeowners:
- What’s advertising and marketing hype and what’s actual
- Precise examples you possibly can take inspiration from
- Workflows for enterprise homeowners who’re new to AI
- Tips on how to know when to make use of AI and when to really shell out for a videographer
Prepared to seek out out if Midjourney’s V1 Video mannequin can provide your website its personal sizzle reel? Let’s dive in.
Midjourney Video 101
Midjourney’s V1 Video mannequin went dwell on June 18, 2025, giving each subscriber a model new “Animate” button within the net app (Discord instructions nonetheless don’t work for video). Drop in any nonetheless picture and the mannequin spits out five-second, 480p MP4 clips you possibly can loop, prolong, or upscale.
What makes it totally different from different AI video toys you’ve heard about? Right here’s what small enterprise homeowners have to know:
- It affords an image-to-video workflow: Begin with any Midjourney picture (or an uploaded photograph) and click on “Animate.” The mannequin generates 4 five-second movies. Which means there’s no have to study text-to-video prompting from scratch. You merely construct on photos you already like.
- There are two movement kinds: “Auto” writes a movement immediate for you. “Guide” enables you to describe the motion. You can too select “excessive” or “low” movement. Auto is nice for first timers. Guide offers you extra management if you need only a mild product spin.
- It’s web-only (for now): Video era lives within the Midjourney net app — Discord instructions don’t work but. This retains your workflow in a single browser tab, which will be useful if Discord feels cluttered.
- Movies generate at 480p decision out of the gate: Clips export at 854 × 480px, extendable to 21 seconds in four-second increments. That is excellent for social feeds and e mail banners, however you’ll need an upscaler for 1080p hero movies.
- Movies are dearer than photos: Every video job prices roughly 8x what a picture prices to generate. On the $10 Primary plan (which will get you 200 Quick minutes), that equals ~25 brief clips monthly. Professional and Mega plans unlock limitless Calm down mode, which works slower however doesn’t burn up your GPU pricing.
Midjourney Video Expectations vs. Actuality
Once they introduced V1 Video, Midjourney stated the mannequin was 25 instances extra reasonably priced than any comparable software available on the market. That’s technically true —however there are trade-offs each small enterprise proprietor ought to weigh.
- Video high quality: The advertising and marketing screenshots look slick, however Midjourney outputs are in 480p by default. That’s a-okay for social media, however in case you plan to make use of them for full-width web site banners, you’ll want an upscaler.
- Time to generate: In “Quick” mode, it takes about three minutes to generate a five-second clip. Extending it to twenty seconds provides not less than two extra minutes on common. Sure, that’s quick, however it nonetheless isn’t immediate. Plus, take into account that “Quick” mode is the most costly to make use of. In the event you don’t need to burn by way of your credit, movies take longer to generate.
- GPU burn fee: Eight GPU minutes per video job means Primary customers hit the wall quick. In the event you’re planning to make use of Midjourney to create a every day social media reel, the Primary plan possible gained’t be sufficient for you, and also you’ll have to improve to a dearer tier.
- Early stage quirks: Anticipate the occasional jittery digital camera transfer or odd morph. Guide movement prompts assist, however there’s nonetheless a studying curve, and having to re-prompt to appropriate odd outputs eats up your GPU even sooner.
We used Midjourney V1 Video to create this 5-second clip.* It’s crisp sufficient for Instagram or e mail headers, however we’d suggest upscaling it for full-width website banners.
*And as a slight disadvantage, the “foam” begins out the identical colour as espresso. So, one thing like this takes some finessing within the prompts.
Midjourney Examples for Small Companies
On the lookout for some inspiration? Listed below are 3 ways small companies can use Midjourney.
- Product showcase: A 360-degree spinning loop of a best-seller that autoplays on its product web page.
- Picture: Excessive-res frontal product shot.
- Immediate starter: Gradual 360-degree spin, impartial background, even lighting, loop seamlessly.
Professional tip: Hold the background plain so the movement masks doesn’t warp the product’s edges.
- Social media micro-ad: Brief-form video that catches each eyeballs and the algorithm.
- Picture: Vertical (9:16) life-style shot that includes your product in context (for instance, a espresso cup in hand or footwear on ft). Shiny background colours will be further eye-catching.
- Immediate starter: Vibrant digital camera push-in, confetti burst, upbeat vitality.
Professional tip: Crop the picture to vertical earlier than importing. Midjourney holds that side ratio, so that you gained’t lose essential framing if you export for Reels.
- Homepage hero: A daring, attention-grabbing loop to place above the fold in your homepage.
- Picture: Broad, panorama photograph that already feels on-brand. Hold the point of interest centered with unfavourable area on the edges.
- Immediate starter: Mild slow-motion breeze impact, delicate motion solely in background, loop seamlessly.
Professional tip: After exporting, compress the loop below 5 MB to hold your web page velocity excessive.
Your Midjourney Roadmap: How To Begin Animating Photographs in 10 Steps
Right here’s precisely what to click on, tweak, and add to create your first AI video utilizing this software.
Step 1: Select the Proper Plan for Your Enterprise
Midjourney affords 4 plans.
| Primary Plan | Commonplace Plan | Professional Plan | Mega Plan |
| $10 monthly $96 per 12 months 200 Quick minutes monthly No Calm down Time |
$30 monthly $288 per 12 months 15 Quick hours monthly Limitless Calm down photos |
$60 monthly $576 per 12 months 30 Quick hours monthly Limitless Calm down movies |
$120 monthly $1,152 per 12 months 60 Quick hours monthly Limitless Calm down movies |
With all plans, you should buy further GPU time for $4 per hour, and earn further Quick time by score photos.
Step 2: Begin With a Clear, Nicely-Lit Nonetheless Picture
A pointy, clutter-free photograph makes the AI’s movement masks most probably to behave. Shoot in opposition to a plain background or take away muddle in any fundamental editor earlier than importing.
You can too animate a picture you generate utilizing Midjourney.
Step 3: Log In and Hit “Create”
Go to Midjourney.com to generate a picture. Create a immediate and click on the paperplane button or add your personal.
As soon as the picture choices have been generated (there must be a couple of choices), click on on the one you want greatest. Or, you possibly can scroll by way of the thumbnails to the best when you have already been engaged on different tasks.
As soon as you choose the picture you want, you’ll see choices for personalization, in addition to the “Animate Picture” choices on the backside of the menu.
Step 4: Select “Auto” for Your First Run
Auto writes the immediate for you, so it’s a great way to experiment when creating your first AI video. Guide enables you to describe motion in plain English (for instance, “gradual 360-degree flip”).
Follow “Low Movement” in order for you a delicate loop, or swap to “Excessive Movement” in case you’re in search of digital camera swoops or greater topic motion.
Right here’s the way it got here out:
Step 5: Take a Break
On Quick mode, producing one five-second video takes round three minutes. Seize a espresso or a snack, or take a toilet break.
Step 6: Lengthen or Loop
In the event you want longer footage, right-click on a completed clip and choose Lengthen Auto, which provides 4 seconds at a time to the video’s size, or Loop, which aligns the primary and final frames for a seamless begin and finish to your video. You’ll be able to stretch a clip to a most of 21 seconds.
Step 7: Obtain and Compress
When you’re comfortable along with your video, obtain it and test the scale. Use a third-party software to shrink it to below 5 MB so it gained’t decelerate your web page load instances.
Step 8: Add to WordPress
Add the video to your media library.
Then drop it into the web page the place you need it — whether or not it’s for a product web page or a brand new hero to your homepage.
Step 9: Don’t Skip Accessibility
Embody alt textual content that describes the movement (for instance, “5-second loop of rotating ceramic mug”) for accessibility. And, if there’s voice-over, present captions.
Step 10: Test Your Load Time, Then Iterate
If the video masses in lower than one second, you’re good to go. If it takes longer, it may improve your bounce fee. In that case, decrease the bitrate or shorten the clip, re-export, and take a look at once more.
When you’ve mastered the fundamentals, you possibly can take issues additional with the handbook Animate possibility, which helps you to management the digital camera motion and topic movement your self. For comparability, right here’s a clip we created utilizing that method.
We clicked the checkbox to activate Loop and adjusted the Movement setting to Excessive.
Right here’s what we received:
Is Midjourney Value It?
Hiring a crew to shoot polished advertising and marketing footage isn’t low cost. Trade surveys point out {that a} live-action product demo prices between $1,000 – $3,000 per completed minute. Nonetheless, with Midjourney, you should buy the $ 60-per-month Professional plan and obtain limitless Calm down video minutes. So long as you will have the time to attend for the movies to generate, the financial savings will be immense.
The underside line: In the event you solely want a handful of brief clips every month and are okay with 480p outputs or paying for an upscaler if wanted, Midjourney’s V1 Video mannequin pays for itself.
From Static to Cinematic
5-second clips gained’t substitute a full manufacturing crew, however Midjourney’s V1 Video mannequin does one thing most AI toys solely promise: make helpful movement content material extraordinarily accessible. In the event you can add a photograph, you possibly can create a really first rate product video —a spinning mug, a burst of confetti, or a mannequin exhibiting off completely becoming attire —all in much less time than it takes for DoorDash to reach with lunch.
Most significantly, your opponents are already experimenting with AI instruments. At simply $10 a month for a Primary plan, the query is, are you able to afford to not? In the event you’re prepared to provide your website its personal sizzle reel, fireplace up Midjourney, run by way of the roadmap you simply discovered, and drop the completed MP4s into your web site.
And when you’re at it, try different AI instruments that may show you how to stage up your small enterprise, like our Liftoff AI Web site Builder.
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