What Is a Content material Calendar? Get Severe About Publishing Your Concepts


Do you retain a content material calendar?

Whereas getting comfy calling your self a author is certainly one hurdle new writers face, you could additionally settle into an everyday publishing routine … which additionally makes you a writer.

“Writer” doesn’t sound as glamorous as “author,” however it’s an important a part of getting found as a author.

See, should you don’t share the ultimate drafts you produce, it’s troublesome to develop the arrogance to declare that “author” label.

It’s essential to publish writing samples first, and a content material calendar helps preserve you on observe.

What’s a low-tech content material calendar?

There are lots of high-tech instruments obtainable to plan and manage your content material, however as soon as once more, you’ll be able to simply veer off into cart-before-the-horse territory. (You’re going about issues within the flawed order.)

Writers must first develop the right work ethic, self-discipline, and writing habits earlier than they’ll profit from any fancy publishing software program.

Accordingly, your first content material calendar might be low-tech — a easy and straightforward software to make use of constantly on your enterprise running a blog.

The most effective half is you can begin planning and organizing like a publishing professional with provides you in all probability have already got readily available.

Content material calendar provides

Right here’s what you’ll want:

  • A calendar (digital or paper)
  • Your most well-liked writing utensil (probably a pen or pencil)
  • A pocket book with pages you’ll be able to write on each side

It doesn’t matter should you use a digital or paper calendar since you’re solely utilizing it to lookup dates and days of the week.

You’ll use one web page of your pocket book (back and front) for every one of many content material concepts you propose to publish. When you don’t wish to write on each side of a web page, you should utilize two pages per subject.

Since I’m specializing in easy methods to use a content material calendar, the publishing platform you utilize isn’t too related proper now.

I’ll assume that you simply wish to craft content material to publish by yourself web site, and after you utilize the tactic beneath, you’ll be able to just do that.

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Content material calendar parts

If all of this sounds extremely simple to this point, it’s.

Producing nice writing is the exhausting half. Let your administrative processes set you as much as do your greatest work.

So, what’s a content material calendar precisely?

Listed here are the 5 parts that make up your content material calendar:

  • Publish day
  • Publish time
  • Entrance of the web page
  • Again of the web page
  • Draft switch

Let’s check out how all of them work collectively.

Publish day

How typically are you going to publish your writing? As soon as a month? As soon as per week? A number of instances per week?

Your content material calendar is centered across the days you share your writing, so take a look at the month forward of you and determine when your subsequent piece of writing will go stay in your web site.

For instance, you would possibly determine that March 1 goes to be the primary entry in your content material calendar, and also you’re going to publish as soon as per week from that day ahead.

That may make March 1 the publish date for the primary publish in your calendar. March 8 is the date on your second publish, March 15 is the slot on your third publish, and so forth.

Publish time

Your publish time will get particular consideration as a result of it’s a logo of dedication.

Relatively than simply goal to get a publish printed in your web site on a sure day, you’re devoted to a particular schedule — and that particular schedule consists of particulars just like the time your content material goes stay.

Whether or not it’s 7:00 a.m. Pacific Time or 10:00 p.m. Japanese Time, you improve the professionalism of your content material calendar if you choose an actual publish time.

Entrance of the web page

Now let’s transfer on to your pocket book.

On the high of a recent web page, write the publish particulars on your first content material calendar entry:

  • The day of the week
  • The date
  • The time

Use the remainder of the web page in your pocket book to draft headlines, brainstorm concepts, or seize any inspirational quotes for writers that preserve you motivated.

This can flip into a quick define of your content material, which you’ll reference once you begin writing.

Did you make a mistake in your content material calendar?

When you create a calendar entry for a publish, however then determine you’d prefer to publish this subject on a distinct day, date, and time, merely cross out (or erase) what you wrote and substitute it with the up to date day, date, and time.

Sure, it’s not as smooth as a digital choice. (Extra on my favourite digital software within the superior ideas beneath.)

The necessary half is that you simply’re assigning your concepts to the times, dates, and instances you publish.

Again of the web page

You knew certainly one of these steps was going to be associated to content material enhancing, proper? 😉

Although you haven’t written a draft but, your content material calendar might be an outlet for refining your concepts.

Use the again of the web page of your pocket book for organizing your factors.

For instance, you would possibly discover that one thing you thought you wished to speak about on this sure article would possibly work higher as a separate article.

That’s a chance to create one other entry in your content material calendar, both within the subsequent open slot or one other time sooner or later.

Draft switch

You is perhaps questioning why I’m recommending that you simply solely use the back and front of a web page in your pocket book for a content material calendar entry.

Keep in mind, this isn’t your writing pocket book.

It’s a system to maintain a report of what you’ve already printed and what you propose to publish sooner or later.

So, you don’t wish to write down an excessive amount of on these pages. Two must be sufficient.

You’ll switch the entire necessary data to a digital doc, a brand new publish in your publishing platform, or every other place the place you write drafts.

Superior content material calendar ideas

As you evolve as a writer and get a clearer image of what you wish to write about, in addition to what your viewers desires, you’ll be able to manage your concepts in several methods.

Take a look at these superior content material calendar ideas.

Editorial Calendar plugin for WordPress

My favourite publishing software is the Editorial Calendar plugin for WordPress. I can’t think about protecting a long-term schedule with out it or one thing comparable.

content calendar, editorial calendar plugin wordpress

Within the instance picture above, you’ll see you’ll be able to add drafts instantly right into a month-to-month calendar to rapidly see the subjects you propose to publish.


As you slender down the sorts of articles you wish to publish as a part of your writing portfolio, you would possibly discover that weekly or month-to-month themes enable you develop a story on your web site.

For instance, in case your web site is all about scorching drinks, you would possibly dedicate one month to espresso, one month to mocha-flavored drinks, one month to tea, and so on.

When you write the entire content material associated to these themes, you’ll have a number of classes you’ll be able to place in a navigation bar to make it straightforward for guests to search out this cornerstone content material.


A content material sequence is much like a theme and might be an efficient solution to cowl a subject with lots of particulars over time.

That’s what I used to be hinting at within the Again of the Web page part. One concept would possibly flip into three or extra associated subjects and might be linked collectively as a sequence.

Your content material calendar is your publishing schedule

When you’re able to put your horse earlier than your cart, begin with a content material calendar that helps you stick together with your publishing schedule.

Get able to do the work nobody can take away from you, so that you don’t simply have the arrogance to name your self a author — it’s the reality.



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