In relation to social media platforms, it may be tempting to simply keep on with the large names you already know, however nobody needs to overlook out on the subsequent massive factor. And look, we don’t need to spark your FOMO, however have you ever heard of KakaoTalk?
Whether or not you’re aware of this sizzling social messaging app or not, there’s a superb probability it’s best to begin being attentive to it. Not solely is KakaoTalk secure, however it may be important in your digital advertising plan.
KakaoTalk (or KaTalk) is a well-liked messaging app in South Korea. It’s a free cell service that provides textual content messaging, voice and video calls, group chats and extra.
Although just like Line or WeChat, KakaoTalk’s really been round for 12 years. However its reputation has exploded in recent times, with a rise of over 8 million customers worldwide between 2015 and 2021.
Chart by way of Statista.
You know the way it’s widespread to say “let me Google that” once you’re considering of trying one thing up? KakaoTalk has achieved that degree of ubiquity, with South Koreans typically utilizing “Ka-Speak” as a verb (i.e. “I’ll Ka-Speak you later”).
In accordance with eMarketer, a whopping 97.5% of smartphone customers in South Korea used the app as of December 2020. That’s over 3 occasions the quantity of customers on the second hottest app, Instagram.
Chart by way of eMarketer.
KakaoTalk has change into an ingrained a part of South Korean tradition, however you should use it anyplace on the planet. You simply want the app and an web connection. KakaoTalk can also be surprisingly fashionable within the Netherlands and Italy, and it’s solely a matter of time earlier than it catches on elsewhere.
The platform can join companies with an infinite base of potential customers worldwide. Your KakaoTalk advertising marketing campaign may prolong far past South Korea.
How are you going to use KakaoTalk for enterprise?
So there’s a complete properly of untapped potential, however how are you going to use KakaoTalk for your corporation? Whether or not it’s Kakao adverts, Kakao buying, or buyer care, let’s take a look at the entire issues you are able to do to leverage your model on the platform.
Instance of a KakaoTalk Channel homepage.
Create a KakaoTalk Enterprise Channel
Free to create and straightforward to take care of, a KakaoTalk Enterprise Channel is a good name for enterprise homeowners trying to break into the platform.
With this instrument, you’ll be able to construct a searchable hub in your model. You too can maintain your followers up to date with images, movies and standing updates. Maybe better of all, you utilize the built-in sensible chat operate to have real-time communication along with your purchasers.
KakaoTalk’s official chatbot brand.
Replace your purchasers
There are many methods to promote your model on KakaoTalk, they usually’re all price your time. You’ll be able to ship direct messages to people in your KakaoTalk Enterprise Channel. These can be utilized for every little thing from model notifications to coupon drops or different particular presents.
Attain new clients
For those who’re trying to broaden your attain additional, you’ll be able to entry the Kakao BizBoard. This standalone B2B service permits companies to share content material throughout varied platforms.
With BizBoard, you’ll be able to create extremely focused advert campaigns utilizing Kakao Sync.
Design customized emoticons
Like several social media app price its weight in likes, KakaoTalk has a robust emoticon presence. The primary stars are the extremely lovely Kakao Associates. They’re so fashionable, they even have their very own branded retail shops all through South Korea.
Kakao Associates retail retailer by way of Common Beijing.
Certain, it’s unlikely you’ll be capable of provide you with one thing as iconic because the beloved Ryan the lion. However you’ll be able to nonetheless contribute customized emoticons to the KakaoTalk oeuvre. Merely join the Kakao Emoticon Studio to design emoticons that rep your model.
Examples of customized emoticons within the KakaoTalk retailer.
Immediately promote meals (if relevant)
Some manufacturers may profit from utilizing KakaoTalk Order, the app’s tackle fashionable providers like UberEats or Doordash.
The meals ordering service additionally has a sturdy boss heart. It helps retailer homeowners handle their menus, create low cost codes and keep in contact with their buyer base.
Learn how to begin utilizing KakaoTalk for enterprise
KakaoTalk is each intuitive and straightforward to make use of. However there are some problems if you wish to open a KakaoTalk Enterprise Channel. Let’s stroll via every step for organising your KakaoTalk account.
Obtain the app
Because it’s predominantly Korean, KakaoTalk is probably going tucked away in a deep nook of your app retailer, however you’ll discover it there.
You may discover that there are some detrimental opinions for the app, which are inclined to heart on one main takeaway. It’s arduous to alter the telephone quantity or e-mail tackle related along with your account, so be sure to get it proper the primary time.
Join a private account
KakaoTalk will possible begin along with your telephone quantity. Once more — be sure to use a quantity that you simply’ll have for some time, as a result of it may be robust to alter in a while. It is a private account, so you should use your individual telephone quantity, add a verified e-mail tackle and use a profile image when you so select. Allow two-step verification to maximise safety.
Create a KakaoTalk Channel
To begin utilizing KakaoTalk’s enterprise options, you’ll need to create a KakaoTalk Channel (also called a Kakao Channel). For those who’re not fluent in Korean, you’ll need to let your browser’s translation characteristic do the heavy lifting.
It’s additionally a good suggestion to have Google Translate open in one other window. You too can use the smartphone app, which has a dwell AR translate operate.
When you’re ready, observe these steps:
- Navigate to the Kakao Enterprise admin web page. You may be requested to sign up along with your private account and enter your title. I set 155 as my title, as a result of that’s the title of my podcast for which I’m making a channel.
- The following web page could or could not auto-translate, however the yellow button on the backside says “Create a brand new channel.”
- Enter the channel title, search ID and transient description in your channel, and add a profile image (really helpful: 640 x 640px). You too can choose related classes in your model from the dropdown menus beneath.
- After they’re first opened, channels are set to non-public. Navigate to the channel visibility toggle in your dashboard and click on it on to set your channel as public. Right here you too can activate “enable search” and “1:1 chat” to essentially get your title on the market.
That’s it. You’ve efficiently made a KakaoTalk Channel in your model, and have entry to messaging, analytics, promotional coupons and the flexibility to be discovered within the consumer listing.
Improve to a KakaoTalk Enterprise Channel (elective)
However wait, there’s extra. For those who improve to a KakaoTalk Enterprise Channel, you’ll be capable of reap the advantages additional with a verified badge, higher placement in search outcomes and entry to the flamboyant BizBoard we talked about earlier.
There are some catches, although — you want a Korean enterprise quantity, a enterprise registration card and an employment certificates for the channel administrator to get to this subsequent degree. And when you’re working exterior of Korea, that might require some particular visas and visits to the lawyer.
For those who’ve received the quantity, then right here’s easy methods to proceed:
- Click on the “Improve to enterprise channel” button on the dashboard (it could not translate however it’s circled in purple).
- Click on “Apply” within the high proper nook.
- Fill in the entire fields along with your lacking info.
Functions take three to 5 enterprise days to be accredited, and also you’ll be notified via your registered KakaoTalk e-mail after they’re full. For those who’ve incorrectly stuffed out any fields, your utility could also be rejected. For those who’re accredited, you can begin utilizing the BizBoard and having fun with the opposite advantages of a enterprise account.
Incessantly requested questions on KakaoTalk
With a possible language barrier and the truth that it’s comparatively new to audiences exterior of South Korea, you might need extra questions on KakaoTalk. We’ve received you coated with our KakaoTalk FAQ.
Is KakaoTalk secure?
For those who use it appropriately, KakaoTalk is certainly secure. The app presents customary security measures like 2-step verification to make sure that it’s not simply accessible to hackers.
Nonetheless, it is usually essential to notice that South Korean legal guidelines do enable the app to share chat historical past with workers, and there have been numerous libel circumstances which have included chat information from the app.
For additional safety, you’ll be able to activate end-to-end encryption when you toggle the “Secret Chat” mode. You too can use a VPN so as to add extra anonymity to the app.
How a lot does KakaoTalk price for companies?
Whether or not you’re utilizing a KakaoTalk Channel or a KakaoTalk Enterprise Channel, each providers are utterly free.
The latter service boasts much more options, however it additionally requires customers to acquire a South Korean enterprise license and different documentation.
Some options may additionally require a South Korean telephone quantity. These aren’t unattainable to get, however might show expensive.
Do KakaoTalk accounts expire?
For safety functions, KakaoTalk typically suspends accounts in the event that they’re inactive for a 12 months or longer. You may nonetheless be capable of get it up and working once more if that occurs, however it’s not foolproof. Many individuals have complained that they’ve misplaced their complete chat historical past, so it’s in all probability not well worth the threat.
The place can I get help for my KakaoTalk account?
For those who’ve received any questions on your KakaoTalk account, they’ve received a useful FAQ web page of their very own — and it’s already obtainable in English. You too can attain out to their customer support desk.
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