What Is Patreon? A Creator’s Information To Making Cash in 2022


So your podcast viewers has exploded, however the income from these fancy sock advertisements isn’t precisely protecting lease but. Or perhaps you’re uninterested in social media algorithms hiding your content material from even your most devoted followers. Enter Patreon, a platform that makes it straightforward for content material creators to monetize their on-line following!

With Patreon, customers can launch a customized subscription-based website in just some straightforward steps, permitting creators to supply unique content material to subscribers and generate a constant month-to-month revenue.

Our Patreon deep-dive will make it easier to be taught the ins and outs of this platform and decide whether or not turning into a Patreon creator is the suitable transfer for you.

What’s Patreon?

Patreon is a membership platform that enables creators to run a subscription service for his or her content material. As a substitute of establishing their very own web site and cost platform, creators can simply launch a customized Patreon web page in just a few steps.

On Patreon, paying subscribers are referred to as patrons. Every patron pays a price for unique content material from creators.

Patreon launched in 2013 and has over 3 million month-to-month lively patrons and greater than 185,000 registered creators. As of spring 2021, Patreon was valued at $4 billion.

Creators can supply subscriptions for quite a lot of providers. Fashionable content material codecs embrace:

  • Video (38% of creators)
  • Writing (17%)
  • Audio (14%)
  • Images (6%)

The Patreon app can be accessible for iOS or Android.

How does Patreon work?

Patreon permits creators to monetize their content material by making a paywall and charging patrons a subscription price to entry their work. This clear enterprise mannequin is nice for each creators and patrons.

Creators know when their month-to-month earnings can be paid out and might depend on this revenue to assist their work. As well as, patrons can see precisely how their subscription helps the creator and improve or cancel their membership with the clicking of a button.

So what’s Patreon used for? Creators can use the Patreon platform for all sorts of content material:

Writers would possibly share brief excerpts of tales with their Twitter followers. Then, to drive readers to their Patreon, they will allow them to know that the total piece is on the market by subscribing to one in every of their membership tiers.

Example of how a writer uses Patreon to promote their work

Supply: patreon.com/raxkingisdead

Photographers who put up examples of their work on Instagram can use Patreon as a vault for his or her content material. They’ll additionally entice patrons by providing particular perks like bodily prints of their favourite pictures.

Example of how photographers use Patreon

how do photographers use Patreon continued

Supply: patreon.com/adamjwilson

Podcasters can simply interact with their listeners on Patreon. The Group tab capabilities as a messageboard, the place patrons can depart messages and chat with different listeners in addition to the podcast hosts. Patrons would possibly get early entry to episodes or obtain particular content material like bonus episodes or a glance behind the scenes.

example of how podcasters use Patreon

podcasters use patreon to post updates

Supply: patreon.com/lovetosew

Musicians can put up new tracks forward of their launch date or share b-sides and demos with followers.

an example of how musicians use Patreon, this is a link to a full song that is only available for paying subscribers

Supply: patreon.com/pdaddyfanclub

Performers and streamers also can make the most of Patreon’s safe, non-public livestream function to cost a price for an internet efficiency.

Patreon's livestreaming options

Supply: patreon.com/posts/livestream

Usually, Patreon is a superb alternative for brand spanking new creators to construct a group and widen their attain, whereas high-profile or celeb creators can use Patreon to work together with followers in a complete new approach.

How a lot can I earn on Patreon?

The platform is versatile sufficient to accommodate creators of all followings, so common Patreon revenue varies.

How a lot of your present viewers will convert to Patreon subscribers will depend on many various elements, together with:

  • The sort of content material you create
  • The perks you supply to patrons
  • Your membership tier charges
  • The measurement of your present viewers
  • Your advertising and marketing efforts

Patreon's inverted funnel shows how patrons are only a small percentage of your total audience

Supply: weblog.patreon.com/figuring-out-how-much-you-might-make-on-patreon

So, how a lot are you able to count on to earn? We’ve put collectively a hypothetical instance based mostly on a creator with 10,000 followers on Instagram (their main social channel).

Whole measurement of following 10,000 (Instagram)
% of “passionate” followers (who would click on via to be taught extra) 10%
Site visitors from Instagram to Patreon web page 1,000
% of visitors that converts into patrons 1-5% (10-50 patrons)
Common worth of every patron $5
Whole month-to-month Patreon revenue $50-$250

If that doesn’t sound like a lot, preserve studying. We’ve bought suggestions that can assist you develop your fan base and enhance your Patreon earnings.

How do I begin a Patreon web page?

The method of signing up as a Patreon content material creator is easy. Go to patreon.com/create to get began:

1: Choose a class that describes your content materialPatreon signup process

You’ll be able to decide as much as two classes:

  • Podcasts
  • Illustration & Animation
  • Music
  • Communities
  • Native Enterprise (restaurant, yoga studio, venue, and so on.)
  • Movies
  • Writing & Journalism
  • Video games & Software program
  • Images
  • Different

2: Does your work include 18+ themes resembling actual or illustrated nudity?

Patreon requires creators to state if they will offer 18+ content

This query would require you to reply Sure or No based mostly on the kind of content material you propose to supply.

3: Choose your forex

Patreon presents 14 currencies to select from, together with USD, CAD, Euro, GBP, AUD, and extra. Your memberships can be priced and paid out within the forex you select.

4. Do you wish to supply unique merchandise?

For an extra price, Patreon can deal with merchandise manufacturing, international transport and assist. This query would require you to reply Sure or No to proceed. You’ll be able to at all times choose No at this stage and add merch to your plan in a while. (Don’t fear, we focus on this in additional element in a while)

5. Need to reserve a customized URL in your Patreon web page?

To take action, you will need to join a minimum of one social media account (Fb, Instagram, Twitter, or YouTube) in order that Patreon can confirm your id as a creator. This can let you set a customized URL in your Patreon, resembling patreon.com/hootsuite.

Your Patreon web page is sort of able to launch!

How do I customise my Patreon web page?

After you’ve accomplished the preliminary set-up, the web page editor will take you thru just a few extra steps to customise your web page.

Begin with the fundamentals

When you’ve created your Patreon account and verified it through e-mail, you can begin constructing your web page.

First, give your Patreon web page a reputation, then create a headline. Your headline needs to be a brief description of your content material that tells individuals what you do, like “creating weekly podcasts” or “writing essays.”

Add pictures

Subsequent, you’ll be prompted to add a profile picture and canopy picture. Patreon requires each account to have two images. These are the really useful codecs:

  • Profile image: 256px by 256px
  • Cowl picture: a minimum of 1600px huge and 400px tall

Write a compelling About part

Your Patreon About part is the very first thing potential patrons will see after they land in your web page, so you should definitely paint a compelling image.

A superb About web page will comply with this primary construction:

  • Introduce your self. Who’re you and what do you do?
  • Clarify what your Patreon is for. Why are you utilizing Patreon to assist your inventive profession?
  • Clarify how the funds can be used. How will you employ the cash you earn on Patreon to proceed creating? Patrons admire transparency, so be as clear as you possibly can.
  • Thank readers for testing your Patreon. Share your enthusiasm for the way forward for your work!

It’s also possible to embed a picture or add an intro video to this part. Visuals are useful as a result of they permit patrons to see precisely what they may get after they subscribe.

Choose your tiers

Begin by selecting a completely customizable tier starter equipment based mostly on the kind of content material you supply (video, music, podcasts, visible artwork, writing, native enterprise, all creators).

Patreon will then advocate starter tiers based mostly in your alternatives. These tiers are totally customizable and might be tailor-made to your preferences.

Patreon suggests tiers depending on the type of content you create

For instance, these are just a few of the really useful tiers for Illustrators & Comics. Patreon has a customizable starter equipment accessible for each sort of content material.

Resolve if you wish to supply merch

Patreon also can make it easier to supply unique merch objects to your subscribers.

The platform means that you can customise your objects (like stickers, mugs, tote baggage, attire, and extra!) and choose the tier(s) that may obtain unique merch. Patreon then handles the manufacturing, transport, monitoring, and assist.

Join your socials

Linking social media accounts to your Patreon helps affirm your id so your patrons can subscribe with confidence. You’ll be able to hyperlink Patreon to Fb, Instagram, Twitter, and YouTube.

Arrange cost

As a creator, that is most likely probably the most necessary steps. Let’s be sure you receives a commission!

You’ll want to offer the next cost info to obtain your Patreon payouts:

  • Fee schedule (both month-to-month or per creation, relying in your plan)
  • Your forex
  • Payout settings (the way you’d wish to receives a commission and tax info)

Choose your Web page Settings

Nearly completed! Patreon requires just a few extra items of knowledge to get began.

You’ll add primary account information at this stage, like your authorized identify and nation of residence. This account info is not going to seem in your public web page. You’ll additionally set just a few visible preferences, like the colour you wish to use for the hyperlinks and buttons in your web page.

That is additionally once you’ll decide how clear you wish to be as a creator. You’ll be able to select to make your earnings and variety of patrons seen to all web page guests. Patreon recommends making this info public, however it’s as much as you.

You’ll even be requested whether or not your work accommodates any grownup content material. Patreon does enable grownup content material on the platform, so long as it conforms to their phrases of use. Simply remember that in case your web page is marked as grownup content material, it gained’t come up within the Patreon search outcomes.

Preview your web page, then hit the launch button!

Congratulations! You’ve formally launched your Patreon.

Be aware: Patreon critiques your content material once you launch. Evaluations normally take minutes, though some content material takes as much as 3 days to evaluation. You’ll be able to proceed enhancing your web page after you launch.

What can creators share on Patreon?

You’ll be able to create the next put up varieties:

Textual content Select a compelling title, then sort away! Textual content posts let you embed a number of pictures throughout the textual content or add attachment information in your patrons to obtain.
Pictures Picture posts let you add images or embed picture URLs from different websites. This put up sort mechanically generates a gallery once you add a number of images. Patreon helps a number of picture codecs, together with .jpg, .jpeg, .png, and .gif file varieties as much as 200 MB.
Video To create a video put up, you possibly can paste a video URL from one other website or join Patreon on to your Vimeo Professional account. Patreon helps embedded YouTube or Vimeo hyperlinks.
Livestream Patreon helps livestreaming through Vimeo, YouTube Dwell, or Crowdcast. Creators get entry to computerized recordings, stay chat, analytics, and no time restrict. Be aware that a few of these choices carry an extra price.
Audio Audio posts let you add information or embed audio URLs from different websites. It’s also possible to add a thumbnail picture in your file, resembling album artwork. Patreon helps .mp3, .mp4, .m4a, and .wav; file measurement have to be 512 MB or much less.
Hyperlink Insert the hyperlink you’d wish to share along with your patrons. The put up will show a preview of your hyperlink. Write an outline within the textual content subject under to elucidate why you’re sharing this hyperlink along with your viewers (ex. Sharing your web site or Instagram profile).
Polls All Patreon membership tiers can run polls, which is a good way to get suggestions out of your patrons and find out how you can develop your subscriber base. Choose a minimal of two ballot choices, or add as much as 20 choices for patrons to select from. You’ll be able to set an expiration date and verify the ballot outcomes anytime, and you can even export the outcomes as a CSV file.

Each put up sort means that you can add tags to your put up so patrons can simply search by class (for instance, “month-to-month replace” or “bonus episode”). It’s also possible to select who can see this put up (public, all patrons, or choose tiers).

You may need particular or time-sensitive content material to share along with your patrons. In that case, you possibly can create an early entry put up to permit choose tiers to see it earlier than anybody else. You’ll be able to even add particular charges to entry a specific put up if wanted.

Superior put up varieties embrace:

Welcome Notes Ship your patrons a private welcome word & e-mail after they be a part of. This may be personalized for every subscription tier. You’ll be able to add or take away this function at any time.
Targets These posts give you a chance to explain what you’re engaged on and assist patrons perceive how their subscription helps your inventive work. You’ll be able to set two forms of targets:
Earnings-based (“After I attain $300 monthly, I’ll …”) or community-based (“After I attain 300 patrons, I’ll …”)
Particular Provides Create your individual customized supply to attract in patrons and provides them entry to unique content material. You’ll be able to select from present advantages, resembling customized stickers, early-access tickets, and 1:1 chats, or design a proposal that greatest represents your work.

How a lot does Patreon price?

For Creators

Making a Patreon account is free for creators, however charges apply after creators begin incomes cash on Patreon. Creators can count on to pay between 5-12% of the month-to-month revenue they earn on Patreon, relying on their plan sort.

Patreon at the moment has three plans accessible: Lite, Professional, and Premium.

Patreon currently has three plans available: Lite, Pro, and Premium.

Fee processing charges additionally apply.

For Patrons

Making a Patreon account is free. Nevertheless, month-to-month subscription charges will range relying on which creator(s) patrons subscribe to and which membership tier they choose.

Creators set their very own membership tier construction. Some creators cost a flat price:

patreon creator kate beaton charges a flat fee

Supply: patreon.com/katebeaton

Different creators function a tiered pricing construction that provides extra perks to patrons who pay a better price:

The Love to Sew podcast Patreon

Supply: patreon.com/lovetosew

Patrons can improve or downgrade their subscriptions at any time. It’s additionally fairly straightforward to cancel in the event that they not want to entry the content material.

How can I make more cash on Patreon?

In case your Patreon wants just a little assist getting off the bottom, it’s time to get strategic. Right here’s the best way to develop your Patreon revenue utilizing a multi-pronged method.

Develop your complete addressable viewers

Begin by specializing in rising your following on different social media platforms (like Instagram, Twitter, YouTube, and so on.).

In case you don’t have a presence on a number of platforms, now’s the time to start out! Develop your advertising and marketing technique to make sure that you’re reaching as many potential subscribers as doable.

Unsure the place to get began? Take a look at our information to the most recent social media apps and platforms for inspiration.

Develop your proportion of “passionate” followers

Create a video or textual content put up to inform your story and construct a private reference to followers. Clarify how supporting your Patreon web page advantages you as a creator, and describe how your Patreon revenue means that you can create extra content material or provides you the pliability to be extra inventive.

Drive visitors to your Creator web page

Point out your Patreon web page in every single place: add a hyperlink to your social media bio(s), carry it up in podcasts or interviews, and embrace a hyperlink in your month-to-month e-newsletter or e-blast. Repetition will assist drive visitors, and elevated visitors may end up in greater conversion from potential subscriber to patron.

Use free content material to transform visitors into patrons

Free content material is a good way to entice potential patrons. Give guests a sneak peek of your Patreon content material to allow them to know what to anticipate in the event that they develop into a patron.

Create just a few public (free) posts to offer potential subscribers an concept of the kind of content material they will count on. It’s also possible to run giveaways or particular promotions to generate buzz (ex. “join earlier than the tip of the month to be entered within the draw”).

Develop the typical worth of every patron by creating extra membership tiers

Having a number of membership tiers can incentivize present patrons to “stage up” and pay extra for his or her month-to-month subscription. Create particular advantages or rewards tailor-made in your content material sort and add worth in your patrons. Ensure to distinguish between your tiers so patrons can simply see what they’ll get after they improve.

Continue learning!

The Patreon polling function is a good way to get suggestions out of your patrons and achieve perception into why they subscribe to your content material so you possibly can work out the best way to develop your subscriber base.

The Patreon Weblog is a superb useful resource for creators who wish to be taught extra about operating and rising a inventive enterprise or keep updated with Patreon’s updates and new options.

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