What to anticipate from Apple, Google and Samsung’s large occasions – TechCrunch


{Hardware} season is heading for a dramatic finale subsequent week, with three occasions from three main firms, three days in a row. Apple, Google and Samsung (in that order) are all internet hosting large occasions subsequent week, getting their final large bulletins (hopefully) out of the way in which forward of the upcoming vacation season.

Meaning your pleasant neighborhood {hardware} editor — and far of the TechCrunch employees — is ready to be busy for the subsequent few weeks, writing about and reviewing all method of devices. Meantime, we’ve bought some data to go off, by way of what we are able to count on subsequent week, via a mix of rumors, leaks and strategy of elimination.

That final bit holds very true within the case of Apple and Samsung. Each firms are following current large product unveils, and barring model new product strains, we are able to triangulate what’s possible subsequent on the docket for every. Google, in the meantime, has basically introduced what it’s bought brewing for Tuesday.

Let’s work chronologically right here.

Apple MacBook Pro silver keyboard. close up Mac on the blue background

Apple MacBook Professional silver keyboard. shut up Mac on the blue background

Apple’s kicking issues off Monday at 10AM PT/1PM ET. It’s been simply over a month because the firm’s newest occasion, which introduced new iPhones, Apple Watches and iPads. One large lacking product line was absent, nevertheless. We didn’t see any new Macs. With macOS Monterey dropping any day now, and the corporate’s already introduced plans to improve its total line to first-party silicon, the absence was felt on the occasion.

It appeared affordable to count on the corporate would possibly go the press launch route, however as an alternative, it seems to be like Apple’s opted to provide Mac its second within the highlight. As I’ve famous earlier than, firms are usually much less obligated to cram every part right into a single occasion now that they’re not asking attendees to fly from around the globe to be there. Some have taken liberties with this notion — although I don’t anticipate that to be the case right here. On the very least, we count on some large Mac information, together with:

  • A brand new MacBook Professional in 13 and 16-inch variations
  • A brand new Mac Mini
  • A 27-inch iMac

Picture Credit: Brian Heater

The primary two basically substitute final yr’s M1 fashions, which successfully had the identical guts. A brand new, even sooner M1X chip is claimed to be arriving, together with potential {hardware} redesigns. The 27-inch iMac, in the meantime, would increase the 24-inch mannequin, serving as a extra pro-focused system.

An overdue replace to the entry-level AirPods are stated to be within the works, as effectively, that includes improved sound high quality and design extra inline with the Professionals — however with out energetic noise canceling.

Picture Credit: Google

Talking of recent chips, Google already introduced its plan to unveil its in-house Tensor chip, turning into the most recent firm to buck Qualcomm for first-party silicon. That shall be used to energy the brand new Pixel 6 and a Professional mannequin. The handsets function a radical redesign for a line that’s been stumbling to remain afloat within the smartphone wars.

Google has gone so far as placing up a product web page for the pair forward of the occasion. Cribbing from Greg’s writeup of the preliminary announcement right here:

  • The bottom 6 may have a matte aluminum end with a 6.4″ show, whereas the Professional has a shinier polished aluminum end with a 6.7″ show.
  • Pixel 6 has two cameras (vast and ultrawide), whereas the 6 Professional provides a telephoto zoom lens.
  • Should you had been hoping the more and more frequent “digicam bump” development was on the way in which out… not fairly. The bump has now advanced into the “digicam bar,” with Google’s Rick Osterloh noting that higher sensors and lenses simply received’t slot in a smaller bundle.

A current leak has supplied up a bit extra information on their digicam system — two rear-facing on the 6 and three on the Professional. They’ll each function a 50-megapixel wide-angle and a 12-megapixel ultra-wide, whereas the Professional provides a 48-megapixel telephoto. That occasion goes down Tuesday at 10AM PT/1PM ET.

Picture Credit: Brian Heater

Samsung’s Wednesday occasion is the largest query mark of the three — which, given how Samsung merchandise are inclined to leak, shouldn’t be one thing we get to say a lot. The brand new foldables had been not too long ago introduced and we don’t count on one other Galaxy S machine till round MWC in February/March of subsequent yr. A PC or pill appears to be an affordable guess. Although the brilliant colours within the invite may supply one other clue. That occasion kicks off at 7AM PT/10AM ET on Wednesday.

Apple October Event 2021


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