What to think about when redesigning a web site


Freshen-up or full makeover?

Is your web site feeling just a little stale and outdated? Maybe your gross sales are stagnant? For those who answered sure, it is likely to be time for a web site redesign. And whereas redesigning a web site might sound daunting, with the appropriate pre-work and a stable plan, any small enterprise proprietor can reap the advantages of a web site overhaul.

An internet site redesign might help you breathe new life into your web site, revive your gross sales, and produce you new shoppers.


Nevertheless, there are a couple of key issues to think about earlier than you embark on a web site redesign journey.

On this article, we’ll cowl:

Let’s get began!

When is the appropriate time to revamp your web site?

First, let’s discuss timing. Redesigning a web site is an funding in your corporation — an funding of time and, typically, cash. So that you wish to be certain now’s the time for a web site redesign. Take a detailed have a look at your present web site and ask:

Is it recent?

In case your web site feels stale — particularly whenever you have a look at it in opposition to competitor websites — and it’s been a number of years for the reason that final overhaul, it’s a good suggestion to revamp your web site. This offers you the right alternative to modernize the design and guarantee your web site appears to be like skilled.

Are your gross sales stagnant?

In case your gross sales have slowed otherwise you’re not getting sufficient shopper inquiries or new leads, this may very well be an indication that your web site is tough to navigate or that your guests can’t discover the data they need. Redesigning your web site will allow you to make your web site simpler to make use of in addition to enhance your conversion charge.

Is it present?

For those who’ve pivoted your corporation and your web site nonetheless lists companies and merchandise you now not supply, it’s time to embark on a redesign journey. By redesigning your web site, you’ll be capable to checklist the present companies and affords and remove customer confusion about what you present.

The way to strategy redesigning a web site

In terms of web site redesign, you possibly can go for a minor web site refresh or tackle an entire redesign.

Web site refresh

Because the identify implies, a web site refresh refers to creating minor adjustments and updates to the content material that’s already there. This will embody altering up the images used on the web site or updating your coloration scheme.

An internet site refresh is beneficial whenever you’re typically joyful along with your web site but it surely may use a recent coat of paint. You’ll be able to full a web site refresh comparatively rapidly.

If solely a handful of pages want updating, you’re higher off selecting to refresh your web site.

Two people sitting at a computer desk viewing color swatches

Web site redesign

In contrast to a web site refresh, redesigning a web site is extra concerned. It means fully altering the appear and feel of your web site in addition to writing new copy, changing photos/movies, and developing with a brand new website construction for simpler navigation.

An internet site redesign can take weeks, possibly even months, relying on the dimensions of your web site.

But when your web site is just not bringing you gross sales or your conversion charge is low, then it’s higher to decide on the web site redesign choice to present your web site a brand new life.

What to think about when redesigning a web site

Now that you already know in case your web site wants a refresh or a redesign and when you must redesign your small enterprise web site, let’s discuss what you want to remember.

1. Carry out a web site audit

First issues first — audit your present web site. This can enable you to decide if you must redesign the complete web site from scratch or just replace a couple of key pages. A couple of components to look out for embody:

  • The variety of pages you will have and if they’re nonetheless related to your affords
  • Outdated web site copy
  • Damaged hyperlinks that must be redirected to new or present pages
  • Your web site visitors and guests so you possibly can examine the outcomes of your redesign

You can also create a web site survey and ask your present shoppers and clients to fill it out. It is a good strategy to get a firsthand account of how your target market makes use of your web site and what they wrestle with.

2. Establish your web site objectives

Resolve what function your web site has in your general enterprise technique. In different phrases, what would you like your guests to do as soon as they land in your web site? This may embody:

  • Signing up on your e mail checklist
  • Testing your on-line store
  • Reserving a session name

Primarily based in your web site objectives, you possibly can decide the shopper journey and determine what the call-to-action (CTA) ought to be on every web page of your website. Make it as straightforward as potential on your web site guests to take that subsequent motion.

3. Resolve in your visible fashion

Subsequent, select the visible fashion on your web site.

Your web site ought to match the remainder of your model and enchantment to your target market.


It’s additionally a good suggestion to go to a couple of competitor web sites and word types and options that encourage you. Simply bear in mind, your web site ought to uniquely symbolize your enterprise — no copy and paste allowed!

Alternatively, you may determine to go in the other way to face out extra. It is a good concept in case your market is overly saturated and also you need an edge over your opponents.

Editor’s word: GoDaddy’s Web sites + Advertising and marketing answer makes it a snap to create a cohesive look throughout your web site, social media profiles, e mail advertising and extra!

4. Collect all of your content material

So that you’ve acquired your visible fashion, you’ve determined in your web site objectives, and you already know precisely what must be up to date and altered. Now could be the time to assemble all of the content material you’ll want for the redesign.

This will embody:

  • New copy for all of the pages in your web site, together with buyer testimonials
  • New images — which may imply you must prepare a photoshoot
  • Record of instruments, plugins and different integrations that must be added to your web site

Time-saving tip: Ask for testimonials from glad clients each time you full a job, fulfill an order, and many others.

5. Resolve if you wish to DIY or rent a designer

Two people standing at a drafting table

Once more, redesigning a web site is an funding. Do you will have the time, cash, ability and/or willingness to be taught? Or would you slightly rent an expert to do the heavy lifting?

With the do-it-yourself (DIY) strategy, you may redesign your web site utilizing a premade template or theme and exchange the content material with your personal. Or you may spend money on a DIY web site design course that walks you thru the complete course of of making a website from scratch (or extra from scratch).

Hiring a designer means you’ll work with an expert internet designer to finish the redesign. Whilst you’ll want to supply your designer with the content material on your web site, they’ll do a lot of the work — liberating up your time to deal with what you do finest.

Each strategies include their very own set of professionals and cons. We’ll tackle these in a while, however understand that the ultimate selection is determined by how a lot time you will have and the funds you will have out there. This brings us to the ultimate level you want to remember when redesigning a web site — allocating a funds.

Associated: 7 the explanation why it’s value investing in skilled web site improvement

6. Allocate a funds

As talked about earlier, you possibly can select to do a web site refresh or decide for an entire redesign. Relying on the complexity of your undertaking, you must allocate the suitable funds.

For instance, should you’re fully redesigning a web site, you additionally want to consider whether or not you’ll rent an expert copywriter or write the copy your self. Equally, should you want a model photoshoot, you’ll have so as to add that to the price of your web site redesign.

Plus, hiring a designer shall be costlier than utilizing the DIY strategy — in order that’s one other factor to remember in terms of your redesign funds.

Professionals and cons of redesigning your web site your self

Utilizing the DIY strategy to revamp your web site is actually a viable methodology. However as with the rest in life, there are professionals and cons.

Professionals of DIY web site redesign embody:

  • You’ll lower your expenses by not hiring a designer, copywriter, photographer, and many others.
  • You’ll get to know your web site platform in and out.
  • You’ll be capable to confidently replace your web site at any time when you must.

The draw back of redesigning a web site your self is that it may be fairly time-consuming, particularly should you’re a newbie.

Professionals and cons of hiring a designer

For those who don’t have lots of time in your hand, hiring a designer is likely to be the best choice.

Professionals of hiring a designer embody:

  • Frees up your time so you possibly can deal with different duties in your corporation.
  • You’ll find yourself with a novel web site that appears skilled.
  • Your web site will stand out and be arrange in a approach that helps you attain your objectives.

The draw back of hiring a designer is that it may be an costly choice. Plus, some designers have an extended waitlist, which suggests you might need to attend a couple of months on your undertaking to be finished.

Redesigning your web site with WordPress

For those who’re utilizing WordPress to revamp your web site, you will have a few choices. You’ll be able to decide for an entire redesign with a custom-coded theme. This selection will most likely be the most costly should you’re hiring an expert designer.

Alternatively, when you’ve got the time and the desire to be taught code, you possibly can create a {custom} theme your self. Needless to say this may be fairly time-consuming should you’re a newbie coder.

An alternative choice is to make use of a premade WordPress theme as the bottom and customise it along with your colours, fonts and content material. This selection is sort of efficient because it lets you redesign a web site rapidly and is usually cheaper, even should you’re hiring a designer.

Utilizing a web site builder to revamp your web site

With a web site builder, your redesign is usually a lot easier. Most web site builders use a drag-and-drop interface, which makes it simpler to finish the redesign your self. There’s additionally no difficult code so you possibly can full the redesign a lot quicker.

Relying on the web site builder you employ on your web site, you might need to revamp the pages from scratch. Nevertheless, some web site builders include built-in templates so that you may simply want to modify to a brand new template and add your content material, colours and fonts.

Redesign your web site with GoDaddy’s Web site Design Providers

Splash screen for GoDaddy Website Design Services

In case your web site is in dire want of a redesign, GoDaddy’s Web site Design Providers may very well be a terrific answer. In contrast to many impartial designers, the GoDaddy design workforce affords a quick four- to six-week turnaround so you possibly can launch your new web site rapidly. Plus, with greater than 20 years of expertise, you possibly can relaxation assured that your web site will look polished {and professional}.

GoDaddy Web site Providers affords a variety of internet design packages appropriate for web sites of all sizes, from easy web sites to on-line shops. Better of all, your web site will look nice on all gadgets and be optimized for search engines like google.

Let’s wrap it up

Redesigning your small enterprise web site may look like a frightening activity. However as soon as you already know your choices and what steps are concerned, it’s so much simpler to place collectively a recreation plan to revamp your web site.

To recap, you possibly can redesign your web site utilizing the DIY strategy with the assistance of a premade theme or a course. Or, you possibly can rent an internet designer to do it for you. Regardless of which choice you select, preserve the next in thoughts:

  • Give your web site an intensive audit to find out what content material and options want updating and what must be eliminated
  • Establish the first objective on your web site
  • Outline your visible fashion
  • Maintain your target market in thoughts to make sure the redesigned web site nonetheless appeals to them

When you’ve accomplished the steps above, collect all of your content material and use the guidelines outlined on this article that will help you redesign your web site. And if you wish to hand over the redesign to a trusted skilled, chat with one among GoDaddy’s knowledgeable designers to create a web site that actually displays your imaginative and prescient.


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