What You Can’t Promote on Varied eCommerce Platforms: Information


Understanding what you’ll be able to’t promote on varied eCommerce platforms is essential for any vendor trying to keep away from pitfalls and capitalize on their digital storefront. From Magento’s self-hosted flexibility to Shopify’s detailed restrictions, every platform carries its distinctive set of tips. This information will aid you perceive the prohibited and restricted gadgets throughout main eCommerce platforms.

Platform-Particular Restrictions: Restrictions By Platform

Items in boxes showing what you can't sell on eCommerce platforms

Every eCommerce platform’s distinctive ecosystem and insurance policies dictate what sellers can and can’t provide. The next is an in depth breakdown of the distinctive restrictions imposed by every platform. Whether or not you’re a budding entrepreneur or a longtime enterprise, staying knowledgeable and compliant is essential to your success within the digital market.


Wix Funds has an in depth listing of prohibited services and products attributable to its compliance with authorities, regulators, and monetary companions. Some classes of prohibited services and products on Wix embrace:

  • Grownup: Varied grownup items and content material, together with pornographic supplies and grownup leisure venues.
  • Monetary Companies: Sure monetary providers like credit score restore, debt assortment, and digital currencies.
  • Healthcare: Restricted medical gadgets, prescription-only merchandise, and sure dietary supplements.
  • Mental Property: Counterfeit and IP-infringing merchandise and gadgets designed to avoid copyright safety.
  • Advertising and marketing Practices: Misleading advertising and marketing techniques and providers fostering deception.
  • Regulated Merchandise: Sure alcohol gross sales, hashish dispensaries, and merchandise associated to drug use or manufacturing.
  • Securities and Buying and selling: Varied high-risk securities and buying and selling providers, together with cryptocurrency-related providers.


Shopify Markets Professional has particular restrictions for varied sorts of items. Among the prohibited and restricted gadgets embrace:

  • Alcoholic Drinks: Restrictions on merchandise containing and utilized in brewing alcohol.
  • Animal and Pet Provides: Sure provides are restricted.
  • Art work: Restrictions on art work that violate copyright or trademark legal guidelines.
  • Automotive and Powersports: Thought-about harmful items needing pre-approval.
  • Batteries and Electronics: Restrictions on all batteries and sure digital gadgets.
  • Magnificence and Cosmetics: Compliance causes or hazardous supplies result in restrictions.
  • Client Security: Closely-regulated items and security gear are restricted.
  • Medication and Drug Paraphernalia: Varied restrictions on drug-related gadgets and gear.
  • Explosives, Weapons, and Associated Objects: Varied restrictions on harmful gadgets.
  • Flammable and Pressurized Items: Restrictions on gadgets like adhesives and aerosols.
  • Ingestibles, Wellness, and Medical Units: Restrictions on varied health-related gadgets.
  • Intercourse and Sensuality Merchandise: Restrictions on gadgets depicting sexually specific supplies.
  • Tobacco and Associated Merchandise: Varied restrictions on tobacco-related merchandise

As a vendor, your diligence in adhering to those restrictions safeguards your enterprise and contributes to a reliable and safe market for all.


Magento, a self-hosted platform recognized for its in depth customization, together with managing and imposing promoting restrictions, has detailed tips in its Acceptable Use Coverage to make sure the accountable use of its providers. Whereas Magento’s documentation doesn’t listing particular prohibited gadgets, it focuses on sustaining a lawful, safe, and respectful surroundings. Right here’s a breakdown of what’s explicitly prohibited primarily based on Magento’s Acceptable Use Coverage:

  1. No Unlawful, Dangerous, or Offensive Use or Content material: You can not use Magento providers for any unlawful actions like illicit pornography, fraudulent schemes, or actions dangerous to others or to Magento’s operations or status, together with disseminating offensive content material that’s defamatory, obscene, abusive, invasive of privateness, or in any other case objectionable.
  2. No Safety Violations: Actions that violate the safety or integrity of any system or community are prohibited, together with unauthorized entry, interception, and falsification of origin.
  3. No Community Abuse: You could not have interaction in community actions that impair or disrupt the methods you work together with. Prohibited actions embrace denial of service assaults, intentional interference, and working sure community providers like open proxies or mail relays.
  4. No E-Mail or Different Message Abuse: The distribution of unsolicited e-mail or messages, alteration of mail headers, or assuming a sender’s identification with out permission shouldn’t be allowed. Compliance with the CAN-SPAM Act and comparable legal guidelines is required.
  5. Monitoring and Enforcement: Magento reserves the suitable to analyze any violation of its insurance policies and take applicable motion, which can embrace eradicating content material, disabling entry, or modifying sources that violate the coverage. They could report suspicious actions to regulation enforcement or regulators and cooperate in investigating and prosecuting unlawful conduct.

By adhering to Magento’s Acceptable Use Coverage, sellers can guarantee they preserve a compliant and respectable presence on the platform. Understanding these restrictions and working inside the authorized framework is essential to keep away from potential penalties corresponding to account suspension, authorized motion, or different penalties.


WordPress.com maintains particular tips for eCommerce providers on its websites, together with WooCommerce shops or Funds blocks. These tips align with the platform’s Phrases of Service and Consumer Pointers, emphasizing the prohibition of sure sorts of merchandise and actions to make sure the protected, authorized, and accountable use of its providers. Key factors embrace:

  1. Prohibited Objects: The sale of sure gadgets is strictly forbidden, together with
  • Firearms, weaponry, and associated equipment or ammunition
  • Fireworks
  • Sexually specific materials and grownup providers
  • Managed substances, together with tobacco merchandise, e-liquids, marijuana, and different cannabis-derived merchandise
  • Private
  • Restricted Gross sales with Situations:
    • Alcohol: Gross sales are allowed beneath restricted circumstances with WooCommerce, topic to particular
    • CBD: Gross sales are permitted in restricted conditions when utilizing WooCommerce and cost processing by way of Sq.
      or Viva Pockets.
  • Guideline Interpretation: WordPress.com reserves the suitable to interpret these tips at its discretion.
    The offered listing shouldn’t be exhaustive and might change over time.

Understanding and adhering to those tips is essential for anybody trying to function an eCommerce retailer on WordPress.com.


BigCommerce accommodates a broad vary of merchandise, together with high-risk ones, corresponding to CBD, vape merchandise, and alcohol, offered you adjust to authorized rules and have applicable cost gateways and service provider accounts. There are some exceptions, although.

Key prohibitions embrace:

  • Lawful Use Solely: Actions should be authorized, not invasive, infringing, or fraudulent.
  • Content material Restrictions: No profanity, inappropriate content material, or violation of third-party rights. Explicitly, there is no such thing as a illicit pornography.
  • Privateness: Posting non-public data or photographs with out consent is prohibited.
  • Misrepresentation and Hacking: Forging transmission knowledge or unauthorized entry to methods is banned.
  • Viruses and Spam: No creation or distribution of dangerous software program or unsolicited mass emails.
  • Nameless Proxies: Utilization of nameless proxies on BigCommerce servers shouldn’t be allowed.

Adhering to these tips is essential for sustaining a compliant presence on BigCommerce and guaranteeing a safe person surroundings. Violations can result in extreme penalties, together with service termination.


Squarespace is usually fairly lenient as an eCommerce platform, however it enforces a number of necessary restrictions primarily ruled by its Phrases of Service and Acceptable Use Coverage.

Notably, in case your Squarespace website is related to cost processors like Stripe, Afterpay, Clearpay, PayPal, or Sq., or when you’re utilizing delivery carriers like FedEx, UPS, and USPS, you’ll additionally have to adjust to their particular insurance policies concerning prohibited companies and items.

Listed below are some key areas Squarespace focuses on in its Acceptable Use Coverage:

  1. Abusing and Disrupting the Providers: Squarespace prohibits any exercise that undermines the integrity of its providers, together with bypassing safety measures, interfering with different customers or the community, and reverse engineering any a part of the service.
  2. Spamming and Phishing: Customers should not use Squarespace providers to ship spam, unsolicited communications, or misleading messages, together with phishing or spoofing.
  3. Deceiving and Impersonating Others: Any type of deception, fraud, or impersonation is strictly prohibited on Squarespace.
  4. Stealing: Utilizing unauthorized cost gadgets or selling unauthorized services or products shouldn’t be allowed.
  5. Infringing, Misappropriating, and Violating Rights: Customers should not infringe on mental property rights or violate anybody’s privateness or publicity rights.
  6. Different Improper or Unlawful Conduct: Threats, harassment, incitement of violence, sexually specific materials, promotion of self-harm, and discrimination are all prohibited. Customers should additionally guarantee they don’t violate any legal guidelines by their use of the Providers.

Squarespace reserves the suitable to take motion towards any account or website that misuses the providers, together with content material removing and account suspension or termination.

What Could Occur If You Promote Prohibited Objects

A stamp on a piece of paper saying "suspended"

In case you’re caught promoting a prohibited product on any eCommerce platform like Magento, Wix, WooCommerce, Shopify, or Squarespace, it’s important to know the potential penalties. Every platform has its enforcement measures and insurance policies, however usually, you’ll be able to anticipate the next actions:

  1. Warning or Notification: Initially, chances are you’ll obtain a warning or notification from the platform informing you of the violation, which normally prompts you to take away the prohibited merchandise and adjust to the platform’s insurance policies.
  2. Suspension of Itemizing or Service: If the prohibited merchandise isn’t eliminated or repeated violations happen, the platform could droop the precise itemizing or service associated to the prohibited merchandise, which means the product will not be seen or accessible for purchasers.
  3. Account Suspension or Termination: In additional extreme instances, or if repeated violations happen, your complete account could also be suspended or terminated, which might imply dropping entry to the platform, your storefront, and any related providers. Account termination is normally a final resort and signifies a severe or repeated breach of the platform’s insurance policies.
  4. Authorized Motion: Promoting prohibited gadgets can typically have authorized penalties, particularly if the gadgets are unlawful or infringe on mental property rights. Platforms could report such actions to regulation enforcement or different related authorities, which might result in authorized motion towards you.
  5. Monetary Penalties: You is likely to be topic to monetary penalties, corresponding to fines or the forfeiture of earnings. Fee processors may additionally withhold funds or cost again the quantity to the affected clients.
  6. Fame Injury:Being caught promoting prohibited gadgets can harm your enterprise status, not simply on the platform however throughout your buyer base, which might have long-term results in your skill to promote on-line sooner or later.

What Ought to You Do?

  • Fast Compliance: In case you’re notified of a violation, take away the prohibited merchandise instantly and overview your complete stock to make sure no different gadgets breach the platform’s insurance policies.
  • Perceive the Insurance policies: Familiarize your self with the platform’s insurance policies and acceptable use tips, which might forestall unintended violations sooner or later.
  • Authorized Session: In instances the place the prohibited merchandise may need authorized implications, think about consulting with a authorized skilled to know your rights and duties.

It’s essential to strategy eCommerce with an understanding and respect for every platform’s guidelines and rules. Promoting prohibited gadgets, deliberately or unintentionally, can have severe penalties for your enterprise, so at all times err on the aspect of warning and compliance. Please observe that this data is offered for basic steerage solely and shouldn’t be construed as authorized recommendation.

The place To Get eCommerce Help

Whether or not using Magento’s customization capabilities or adhering to Squarespace’s complete Acceptable Use Coverage, staying knowledgeable and compliant is your key to success. Nonetheless, navigating these waters may be advanced and time-consuming. That’s the place Oyova is available in. As consultants in Shopify improvement providers, we’re right here that can assist you construct a sturdy, compliant, and profitable on-line presence.

Able to elevate your eCommerce expertise and guarantee compliance with eCommerce platform-specific restrictions? Contact Oyova to discover our Shopify improvement providers in the present day. Allow us to aid you navigate the complexities of on-line promoting so you’ll be able to confidently develop your enterprise.