What’s a Social Media Dashboard and Why Do You Want One?


For those who’re studying this text, you’ve in all probability heard of a social media dashboard. However you won’t be precisely certain what it’s, or the way it might assist you.

Nicely, whether or not you’re managing one social media account or ten, it may be overwhelming to strategize content material, create posts, and react to developments on the fly. To not point out, monitoring analytics throughout platforms, apps, and units can depart you feeling such as you’re chasing your tail.

By consolidating your whole social media accounts into one platform, you’ll be able to rapidly see what’s occurring throughout the board and take motion accordingly — with out pulling out your hair.

On this article, we’ll educate you the fundamentals of social media dashboard instruments and the way you should utilize one to avoid wasting time and develop into a greater social media marketer.

What’s a social media dashboard?

A social media dashboard is a platform that lets you view your whole social media exercise in a single place. This consists of scheduling and creating posts, monitoring analytics, and interacting together with your followers.

One of the best social media dashboards will even help you do issues like observe trending content material, handle advert campaigns, and analyze outcomes throughout platforms. Not solely does this make social media advertising extra environment friendly, nevertheless it additionally lets you get a greater understanding of your total social media efficiency — one thing that’s practically not possible to do whereas toggling back-and-forth between native social media enterprise profile options.

Wish to see how a social media dashboard works in motion? The video beneath reveals an outline of the Hootsuite dashboard.

What’s a social media analytics dashboard?

A social media analytics dashboard is the place the place you’ll be able to observe, measure, and analyze the efficiency of your social media platforms. You should use a social media analytics dashboard to trace what number of likes and feedback your posts obtain, what sort of engagement your content material is receiving, and the way a lot new visitors you’re getting. It’s extra particularly centered on analytics than a social media dashboard.

social media analytics dashboard in Hootsuite

Whereas there are a lot of instruments, like Hootsuite Analytics, that supply this as a service, you may as well create your individual social media analytics dashboard utilizing our social media report template (typically known as a social media dashboard template). Or, create your individual templates utilizing Excel or Google Sheets.

success snapshot shown in social media dashboard template

Why use a social media dashboard?

Utilizing a social media dashboard offers you a clear overview of your social media efficiency, so you’ll be able to see what’s working and what’s not. It additionally lets you observe your progress over time and perceive how your content material is performing. This can help you save time and cash on social media advertising for your enterprise.

Listed here are a few of the greatest advantages of a social media advertising dashboard:

  • Gaining insights with a single look: A social media dashboard shows your whole metrics in a single place so you’ll be able to rapidly see what’s working and what’s not.
  • Sharing efficiency together with your crew: Social media dashboards make it simple to share your efficiency together with your crew so you’ll be able to keep on prime of your technique.
  • Rising your conversion charges: By understanding your social media metrics, you’ll be able to form your advertising technique to extend your conversion charges.
  • Producing income: Insights offered by your social media dashboard assist you make knowledgeable choices in regards to the gross sales funnel.

What options ought to a social media dashboard embody?

On the lookout for your subsequent social media dashboard? Listed here are the options you’ll be able to’t miss.

Efficiency monitoring

A social media dashboard ought to make it simple to observe your efficiency throughout all of your social media channels, together with impressions, attain, and engagement metrics. The extra knowledge you’ll be able to collect, the higher you’ll have the ability to perceive what’s working and what’s not.

For instance, if you happen to see that your posts are getting a variety of engagement however not many clicks, you may need to deal with creating extra shareable content material. Or, if you happen to discover that your viewers is most engaged throughout sure occasions of day, you’ll be able to modify your posting schedule accordingly.

screenshot of hootsuite social media analytics dashboard

Content material creation

A social media dashboard also needs to assist you with content material creation, by offering insights into what content material is performing effectively and which matters are resonating together with your viewers.

Let’s say you’re attempting to spice up engagement in your Fb web page. By taking a look at your dashboard, you may discover that posts with pictures carry out higher than these with out. By including pictures to your subsequent batch of posts, you’ll be giving your viewers extra of what they love.

hootsuite dashboard suggesting best times to post

Hootsuite Analytics displaying the very best time for a enterprise to submit on Fb to get the utmost quantity of impressions.

A great social media dashboard can also assist with content material creation by together with picture or video editors, and even AI-assisted assist writing captions to your social media posts.

Hootsuite’s integration with Recently.ai makes use of synthetic intelligence that can assist you create optimized copy for all sorts of social media posts.


One other advantage of utilizing a social media dashboard is that it might probably prevent time. By bringing your whole social media knowledge into one central place, you’ll be able to rapidly and simply establish patterns and alternatives. This could in any other case require hours of handbook knowledge entry and evaluation, pulling figures from particular person native platforms.


Participating together with your viewers is important for social media success. A social media dashboard brings your whole social messages into one place, letting you rapidly and simply reply to clients, regardless of which platform they’re utilizing.

One of the best social media dashboards will even allow you to assign message replies to your crew members. That method, your clients all the time get the very best response, and nothing will get left behind.

graphic of hootsuite inbox for messaging


A social media dashboard ought to make sharing your outcomes with stakeholders simple. Reporting proves the ROI of your social media efforts and helps make a case for additional resourcing.

Select a social media reporting dashboard that permits you to generate customized studies. Bonus factors if you happen to can add your group’s emblem, and schedule studies to be despatched mechanically all year long.

two cartoon people moving tiles on hootsuite social media reporting dashboard

Aggressive evaluation

In case your clients are speaking about you on social media, you need to know what they’re saying. But it surely’s not sufficient to simply observe your model mentions. You additionally want to pay attention to what individuals are saying about your competitors. And it’s worthwhile to perceive the bigger conversations which are happening in your business.

Social media dashboards that supply social listening options may help you monitor conversations about your model, or your competitor’s manufacturers, on-line. This knowledge can be utilized to tell new content material or get forward of vital messaging alternatives.

hootsuite streams dashboard view

Improved collaboration

Lastly, a social media dashboard also can enhance collaboration inside your crew.

By sharing a dashboard together with your crew members, you can provide them visibility into your social media efficiency and permit them to contribute their very own insights. This may help to make your crew extra environment friendly and efficient, and in the end get you in your technique to reaching your social media targets.

Get higher at social media advertising

A great social media dashboard is not going to simply assist you develop into a greater social media marketer by displaying you efficiency knowledge in a single easy-to-analyze place. One of the best ones will provide suggestions and learnings to really assist you get higher outcomes.

For instance, Hootsuite’s social media dashboard offers each buyer a “social rating” based mostly on their efficiency over the previous few months. Relying in your rating, it’ll recommend areas of enchancment and techniques you can use to enhance your rating (and get higher outcomes on social media).

social score 90

Wish to know your social rating? Attempt Hootsuite free for 30 days (risk-free).

Are you able to create your individual social media dashboard?

After all! You’ll be able to use our template to make your individual social media reporting dashboard (discover that above). Or, you’ll be able to select a real social media dashboard resolution that can allow you to observe your efficiency and likewise handle your whole social media in a single place. *wink*

A social media dashboard that can prevent time (and make you a greater marketer)

Social media managers and small enterprise homeowners are all the time searching for methods to avoid wasting time. A social media dashboard may help you just do that. By consolidating your whole social media reporting into one place, you’ll be able to simply see what’s working and what isn’t. This can prevent worthwhile time and assist you enhance your social media technique going ahead.

Hootsuite presents a 360-degree view of outcomes from your whole social networks in our social media metrics dashboard. You can even

  • get insights into the finest occasions to submit to your viewers and channels to maximise your engagement,
  • monitor and reply to messages from one place, enhancing your response time,
  • create customized automated studies to show your ROI,
  • and observe conversations about your model on social media, heading off PR crises earlier than they occur.

Attempt a Hootsuite Professional Trial and get entry to all these options, plus stay social media teaching periods each Monday. Previous periods have included How one can Get Extra Instagram Followers, How one can Develop on TikTok, and extra.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.


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