What’s TikTok? Every part You Must Know in 2022


When TikTok burst onto the social media scene again in 2018, it was unimaginable to foretell what a dominating drive it will change into. However what’s TikTok, precisely?

Right this moment, with over 2 billion downloads globally (and counting!), TikTok is the world’s seventh-most common social platform, however as a result of it’s the app of alternative for the hyper-influential Gen Z, it’s obtained an outsized affect on the cultural zeitgeist. TikTok is to thank (or blame, relying in your perspective) for culinary developments, a brand new wave of well-known canines, 2000s nostalgia, and Addison Rae’s performing profession.

In different phrases? It’s a drive to be reckoned with — and one which’s continuously evolving.

TikTok not too long ago elevated the utmost video size from one minute to 10 minutes, which has proved to be a smash hit: TikTok movies over a minute lengthy have obtained greater than 5 billion views globally in whole. (Enjoyable information: based on TikTok, “Longer movies are hottest in Vietnam, Thailand, and Japan whereas TikTok customers within the US, UK, and Brazil have interaction with longer movies essentially the most.”)

Not solely is TikTok experimenting with longer content material, it’s additionally experimenting with bigger content material. Amongst TikTok’s different current improvements? TikTok TV, an app for SmartTVs that places TikTok movies right into a big-screen context so the entire household can get pleasure from somebody making an attempt to wash his automotive with a leaf blower from the consolation of the couch.

In the meantime, beta-testing for TikTok Buying is in full swing (scorching on the tail of Instagram Outlets), permitting choose manufacturers to promote straight by means of their TikTok accounts.

However we’re getting forward of ourselves: all these updates don’t imply a lot in the event you don’t know what TikTok is within the first place. So let’s apply a metaphorical reverse impact and get again to the fundamentals, lets? Your crash course to TikTok begins…. now!

What’s TikTok?

TikTok is a social media app centered round short-form movies.

In some methods it’s a bite-size model of YouTube, with movies ranging between 5 and 120 seconds in size. TikTok calls itself “the main vacation spot for short-form cellular movies” with a mission to “encourage creativity and produce pleasure.”

(Audacious! We like to see it.)


Questions I’d like to ask Tony Hawk #tonyhawk #tonyhawkproskater #vancouver #thrasherskatemag

♬ authentic sound – Allie Entwistle

Creators have entry to an assortment of filters and results, in addition to an enormous music library.

TikTok Creator sounds and playlists

Tracks on TikTok have excessive meme potential, and it’s turned the app into one thing of a hitmaker.

Lil Nas X’s jam “Previous City Highway” is the very best instance of this. Whereas lassoing some close to 67 million performs on TikTok, the one trotted to #1 on the Billboard Scorching 100, the place it stayed for a record-setting 17 weeks.

Critically, TikTok makes content material discovery central to its expertise. The For You Web page delivers a bottomless stream of movies curated by the TikTok algorithm. The video feed performs the minute the app opens, immediately sucking viewers in.

TikTok For You page duck video

Whereas customers can observe their favourite creators, they don’t need to for the feed to be stuffed robotically with curated clips. It’s a bottomless buffet of content material.

No marvel 70% of customers spend an hour or extra on the app each week. Can’t cease, gained’t cease!

What’s a TikTok account?

A TikTok account lets you log in to the TikTok app to create and share short-form movies utilizing filters, results, and music clips.

TikTok example account social media experiments

Earn sufficient consideration and engagement, and you would be eligible for TikTok’s creator fund sooner or later. (Cue up a “Present me the cash!” sound clip for when the time comes.)

Should you want some assist getting began, right here’s our inexperienced persons information to creating TikTok movies. Please don’t overlook about us if you’re TikTok well-known.

Logged in along with your TikTok account, you’ll have the ability to work together with different customers’ movies, by commenting, sharing, and liking content material. You can even observe different creators to see extra from them on the For You Web page.

Your conduct as you employ your account will affect the TikTok algorithm, dictating what sorts of movies from different customers pop up in your For You Web page.

Looking for “cute canines vids”? Commenting on content material tagged with #skateboarddads? You’ll begin to see extra of the identical in your feed.

cute dog vids search result golden retrievers

TikTok vs. Musical.ly

A bit historical past lesson: TikTok is the worldwide model of China’s Douyin app, which was launched by ByteDance again in 2016 as a short-form video social media platform.

Additionally out there on the time was one other Chinese language short-form video software, Musically, which was thriving because of a enjoyable library of filters and results. Between its launch in 2014 and 2017, Musical.ly managed to amass greater than 200 million customers, with a powerful foothold within the U.S.

ByteDance acquired the corporate later that yr to merge with TikTok and create one short-form video famous person app to rule all of them.

RIP, Musical.ly; lengthy stay TikTok.

What’s the most favored video on TikTok?

TikTok is an app the place new creators and stunning content material can go viral, because of an algorithm that promotes discovery and fosters a universe of distinctive challenges and developments.

On the time of writing, a lip-synching video by creator Bella Poarch holds the title of Most Appreciated Video. Posted again in August 2020, earned 55.8 million likes.


To the 🐝 🐝 🐝 #fyp

♬ M to the B – Millie B

On a platform with tens of millions of movies of fresh-faced individuals mugging for the digital camera to music, why did this explicit video pop off?

It’s unimaginable to say for positive, however the mixture of a reasonably face, spectacular tongue-twisting lyrics, and hypnotic digital camera monitoring positive caught customers’ consideration.

Bella parlayed this fame into a complete profession as a TikTok star, with 88 million followers and a report deal. Not a nasty consequence from a 12 second clip of somebody bored and goofing round at dwelling.

The second-most common TikTok video is a montage from artist fedziownik_art, with a jaw-dropping 49.3 million likes. Van Gogh would’ve given his different ear for that sort of publicity.


😳That is considered one of my finest drawings #dlaciebie #tiktokart #drawing #fyp

♬ Deep Finish – Fousheé

The content material of different most-liked movies ranges wildly, from dancing to comedy to animals, however what most have in frequent is that they’re enjoyable, memorable, and interesting.

Research up on what it takes to change into TikTok well-known right here.

How does TikTok work?

TikTok serves up a medley of customized movies to every consumer by way of their For You Web page: a mixture of movies from accounts you observe and different content material they suppose will enchantment to you.

It’s a seize bag — one which’s often stuffed with Doja Cat. Right here’s the right way to get entangled.

What are you able to do on TikTok?

Watch and create movies: Movies are central to the TikTok expertise. They are often uploaded or created in-app with cease and begin recording, timers, and different instruments.

Reside streaming can also be an choice. Customers can add visible filters, time results, break up screens, inexperienced screens, transitions, stickers, GIFs, emoji, and way more.

multicolored sky video effects on TikTok

Add Music: TikTok’s in depth music library and integration with Apple Music is the place the app edges out all different social platforms. Creators can add, remix, save, and uncover songs and sounds by way of playlists, movies, and extra.

Work together: TikTok customers can observe accounts they like, and provides hearts, items, feedback or shares on movies they get pleasure from. Movies, hashtags, sounds, and results will be added to a consumer’s Favorites part.

Uncover: The Uncover feed is all about hashtags, however customers also can seek for key phrases, customers, movies, and sound results. Individuals can add associates by looking out their username, or scanning their distinctive TikCode.

TikTok Discover Feed Juno Fan Choice

Discover profiles: TikTok profiles present a tally of follows and followers, in addition to an general whole of the variety of hearts a consumer has obtained. As on Twitter and Instagram, official accounts are given blue checkmarks.

Spend digital cash: Cash can be utilized to provide Digital Presents on TikTok. When a consumer buys them, they’ll convert them into diamonds or emoji. Diamonds will be exchanged for money.

How do individuals sometimes use TikTok?

Dancing and lip-synching: Since TikTok was born from the DNA of Musical.ly (you did simply learn the historical past of TikTok above, proper?) it’s no shock that musical actions like lip-synching and dancing are large on the platform.


I’ll dance till there may be 1M 🙏🏻 Я буду танцевать, пока не будет 1М 🍋

♬ N’y pense plus – Tayc

TikTok Developments: Also referred to as TikTok Challenges, these memes sometimes contain a well-liked tune or hashtag. Trending songs and tags like #ButHaveYouSeen and #HowToAdult act as prompts for customers to aim dance strikes or create their very own variation on a theme.

TikTok Duets: Duets are a well-liked collaborative function on TikTok that enables customers to pattern one other particular person’s video and add themselves to it. Duets can vary from real collabs, remixes, spoofs, and extra. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and join with followers.


#duet with @thatveganteacher Beef #burgers had been consumed whereas making this tiktok #ramsayreacts #fyp

♬ EatingAnimalsIsWrongGordonRamsay – Tik Toker

Inexperienced Display screen results: Although TikTok options an enormous collection of filters and results, one of many most-used software is the inexperienced display screen. This impact makes it simple to put your self in an unique setting or share your scorching absorb entrance of a related picture. Dive into our information to enhancing TikTok movies right here for particulars on making an attempt this trick for your self.


It’s Completely Raining Teenagers Half 2 #greenscreen

♬ authentic sound – sarah

TikTok Stitching: TikTok’s Sew software lets you copy and add on to different customers’ movies (if they’ve Stitching enabled, in fact). This operate lends itself to response movies or responses — simply one other means TikTok fosters dialog by way of content material creation.

TikTok Stitching send video to other Creators

What are some distinctive ways in which individuals use TikTok?

The short-and-easy enhancing options and interactive nature of TikTok create prime circumstances for creativity, and consequently, the app has been utilized in numerous ways in which the builders themselves may’ve by no means imagined (although “Ratatouille the Crowd-Sourced Musical” does kind of really feel prefer it’s a fever dream, no?)

Collaborations: The Duet function permits customers to remix and reply to every others’ content material — which may result in surprisingly pleasant collaborations like sea shanties or the manufacturing of a digital Broadway present.


#duet with @sguerraandre right here’s me getting concerned with sea shanty Tiktok

♬ Wellerman – Sea Shanty – Nathan Evans

Artistic enhancing: TikTok simply lets you mix a number of clips, making multi-scene tales (even short-and-sweet ones) a breeze, and providing the chance to get artistic with transitions, smash cuts, and results. Take a peek at our listing of artistic TikTok video concepts right here to get the wheels turning.


I hope she sees this @avani #fingersnap #jonasbluefingersnap #artwork #foryou

♬ Bare by Jonas Blue and Max – MOVEMENT

Getting interactive: Utilizing the TikTok stay stream function to broadcast in actual time is a surefire approach to have interaction along with your followers. Give ‘em one thing to speak about as the joys of anything-could-happen stay video fills their feed… just like the time cup-maker Mrs. Dutchie by chance used darkish glitter as an alternative of mild glitter.

(Speak about breaking the web!)

TikTok live stream feature Mrs. Dutchie video

However even in an everyday, pre-recorded TikTok publish, internet hosting a Q&A or responding to FAQs is an effective way to indicate your fan membership you care.

TikTok demographics: who makes use of TikTok?

Greater than 160 million hours of video are watched on TikTok in any given minute of the day… however who is definitely making and viewing this content material?

Of the greater than 884 million people who find themselves energetic on TikTok, 57% are feminine, whereas 43% are male.

TikTok advertising audience overview of users aged 18 and over

There are 130 million U.S. customers over age 18. The second highest grownup inhabitants of Instagram customers is Indonesia (92 million customers), with Brazil coming in third (74 million).

Nearly all of the TikTok viewers is Gen Z, with 42% of the viewers aged 18 to 24 years outdated. (The second-biggest generational cohort on the platform? Millennials, accounting for 31% of customers.)

TikTok advertising audience profile

Click on right here for extra fascinating TikTok statistics that entrepreneurs have to know in 2022.

Methods to use TikTok for enterprise

TikTok is the recent place to be for manufacturers of all stripes. You’ll discover everybody from Oreo to ASOS on TikTok today… and even old-school names like Le Creuset are getting in on the sport.


@therealsourpatchkids actually tried stealing our highlight #oreo #oreocookies #oreotok #birthday @theofficialchipsahoy @officialnutterbutter @theritzcrackersofficial @therealtridentgum

♬ Birthday – Sound_Force

Pop over to our information to TikTok for companies to learn to arrange your individual enterprise account, after which check out these methods for optimizing the potential of the platform.

Get to know the app

Earlier than you possibly can thrive on TikTok, you’ve gotta perceive it. Spend some critical time on the For You Web page to be taught what different individuals and types are doing, and familiarize your self with the enhancing options and results so you possibly can hit the bottom working.

(Psst: we’ve obtained a primer on TikTok video enhancing proper right here to get you began.)

Get to know your TikTok viewers

Earlier than you possibly can execute a successful TikTok technique, you’re going to want to know who precisely you’re speaking to. See our breakdown of TikTok’s consumer demographics above, after which discover your individual TikTok analytics to see simply who’s following you, so you possibly can regulate your content material, tone, and targets accordingly.

Weigh in on trending matters

Whereas originality is all the time a superb factor, the TikTok algorithm rewards accounts that faucet into trending matters, so it pays to concentrate. Utilizing trending sounds can allegedly assist your attain, too (not less than that was the conclusion we got here to in our 7-second video experiment). Hop on that bandwagon! Share your #dailyroutine, identical to Mango the seal does right here!


Ever marvel what Mango’s morning routine is? #oceanconnections #nonreleasable #YesDayChallenge #dailyroutine #fyp #mango #sealtok

♬ authentic sound – zach justice

Go stay!

Experiment with TikTok stay streams for an opportunity to indicate off simply how genuine your model is: strive streaming a Q&A, host a stay buying occasion, or construct some buzz round a brand new product launch. Right here’s our step-by-step information to going stay on TikTok.

TikTok live stream feature

Get artistic

The short-form, quick-and-dirty vibe of TikTok makes it very best for experimentation. Mess around with enhancing instruments and trending sounds to create high-energy short-form movies that symbolize what you are promoting.

Create a branded hashtag problem

To this point, branded hashtag challenges appear to be the preferred strategy for manufacturers on TikTok. A number of musicians and corporations just like the NFL, Sunsilk, and Common Photos have run campaigns. Even TurboTax is getting in on the motion.

These campaigns encourage customers to create movies round a selected hashtag, typically utilizing a selected tune or set of dance strikes.

TikTok Pringles branded hashtag challenge

Accomplice with influencers

Lots of manufacturers have teamed up with influencers to advertise hashtag challenges, or just to advertise merchandise. TikTok even offers lists of potential creators to manufacturers.


#advert ✨Hyperlink in Bio!✨ 💤 @pluto #advert #sponsored #fyp #foryou #foryoupage #mother #asmr #tiktokcomedy

♬ authentic sound – KarenCassssss

Spend money on promoting

All of those natural choices can result in success… however clearly, nothing is ever assured. (Social media is extra of an artwork than a science, you recognize?) Should you’ve obtained a bit price range to work with, TikTok presents quite a lot of promoting choices, from promoted movies to branded lenses to model takeover advertisements. TikTok additionally launched customized sound partnerships this yr, so manufacturers can develop bespoke tracks.

Congrats on making it by means of TikTok 101! Toss that cap within the air (simply be certain that to report it and apply a cool trending tune to actually make the second pop). Able to additional your schooling? Dig into our full library of TikTok how-to guides and experiments over on the Hootsuite weblog.

Arrange a TikTok Store

Do you might have a Shopify retailer? Take into account organising a TiKTok store to advertise and promote your merchandise.

With TikTok Buying, you possibly can add a buying tab to your TikTok profile. The tab will pull merchandise out of your Shopify product catalogs, permitting different TikTok customers to browse merchandise with out leaving the app and simply navigate to the creators’ on-line shops for checkout.

You probably have a TikTok retailer, it’s also possible to tag merchandise in your common TikTok posts utilizing devoted product hyperlinks.



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