Why Are Hasselblad Cameras So Costly?


For many, Hasselblad is a reputation that has been related to iconic images and technical high quality — and an enormous value that displays that. Nonetheless, has Hasselblad all the time been a premium images model, and why are they so costly?

The Swedish producer of photographic gear and medium format cameras — each analog and digital — is thought for delivering excessive picture high quality and determination with its medium-format cameras. These days, its hefty costs — which may go as excessive as $48,000 for simply the Hasselblad H6D-400C Multi-Shot digicam physique — signifies that Hasselblad cameras are thought of a luxurious for many who don’t require the premium specs. Nonetheless, as shared in a video by Enterprise Insider, the corporate’s cameras haven’t all the time been so unattainable.

Hasselblad H6D-400C Multi-Shot

In 1948, Hasselblad launched its first client digicam which value $500 — that roughly interprets to $5,900 at present. Equally, within the Seventies, Hasselblad’s movie cameras value roughly $5,300, adjusted for inflation in at present’s {dollars}. However, because the photographic market shifted and turned in direction of digital, Hasselblad adopted go well with. This led to an enormous round 200% improve, reminiscent of with the corporate’s first digital digicam that got here out in 2004 and bought for round $24,000 — a stark change when contrasted with the previous analog mannequin.

Consisting of three principal elements — the digital again, the digicam physique, and the lens — Hasselblad cameras have a sensor that options larger particular person pixels which in return ship a wider dynamic vary and extra element, in addition to extra correct colours and decrease diploma or complete absence of moiré, which is an undesirable impact that may seem in photographs that comprise repetitive particulars that exceed the sensor decision. All of this makes Hasselblad an excellent alternative for photographers who need to seize delicate nuances of merchandise, for instance, which explains why its price ticket for digital cameras has remained excessive.

Utilizing the corporate’s personal proprietary calibration course of — which has additionally been documented intimately by the corporate itself — Hasselblad ensures that each digicam achieves the colours and the picture high quality that’s consultant of actual life, reminiscent of within the case of individuals’s pores and skin tones or for the copy of paintings, the place delicate deviation wouldn’t be fascinating.

Behind the scenes photographs from the Hasselblad Manufacturing facility

The value mixed with the digicam’s cumbersome measurement signifies that the goal consumer tends to work in a extra managed atmosphere, reminiscent of in a studio, and usually shoots product or vogue images. The area of interest consumer viewers additionally displays the way in which the corporate works as a result of it doesn’t mass produce its cameras. As a substitute, they’re made and high quality examined in small batches by hand, in comparison with million models produced on traces by Canon, Nikon, or Sony.

Though not utterly proof against the mass client market, Hasselblad has launched smaller sensor cameras that value lower than $10,000, nevertheless, that value vary places the corporate in competitors with different manufacturers, like Sony, which packs extra options desired by professionals photographers throughout totally different images genres. Hasselblad notes within the video that though it goals to introduce extra entry-level medium-format cameras, it can nonetheless stay loyal and supportive of its high-end prospects.


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