Why clients refuse to put in writing critiques for what you are promoting


We’re going to create a easy system you should use to draw buyer critiques. It’s a three-step course of that protects your relationship together with your clients, guaranteeing that you could request critiques from unresponsive clients time and again with out being spammy. 

Right here it’s. 

Let’s break this down. 

You’ve gotten a listing of consumers, proper? I’ll assume, for the sake of argument, that the majority of those clients haven’t written a glowing overview for what you are promoting. 

So it’s time for the 1st step. 

  1. Delight your clients

That is precisely what it seems like; you’re going to discover a option to make your clients blissful. The sky is the restrict right here – you’ll be able to ship them a thanks card, provide reductions, items (no bribes), and so forth. You’re searching for a means to supply them with distinctive worth. 

A straightforward means to do that is with Peter Thiel’s worth system. 

  • Create X {dollars} of worth
  • Seize Y % of X 

Ensure you’re constantly going out of your option to make your clients blissful. It shouldn’t seem like you’re buttering them as much as request a overview later.  

Right here’s the important thing level. 

It’s important to do one thing new to thrill your clients. That is important as a result of it retains you top-of-mind, guaranteeing that these clients are conscious of your overview requests afterward. The extra delighted they’re, the extra doubtless they’re to reply. 

At this level, you’re prepared for step two. 


  1. Request a overview

There’s a nuance to this. Earlier I listed 4 causes explaining why clients ghost your overview requests, bear in mind? 

So now it’s time to deal with these considerations immediately. 

How will we try this? 

We create a overview request autoresponder sequence that sends our requests out by way of e mail and textual content. We’ll create a sequence of quick, concise messages that handle these unstated considerations, beginning with the commonest the reason why clients ghost you. 

Like this. 


This e mail template is written for each the ‘busy buyer’ and the ‘overwhelmed buyer.’ It’s quick, concise, and to the purpose.


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