Why Google Might Pay Billions to US Publishers in 2024


An settlement struck earlier this month between Google and the Canadian authorities on behalf of the information business has added additional momentum to related legislative efforts within the U.S., in response to Information/Media Alliance president and CEO Danielle Coffey.

In December, Google agreed to pay the Canadian information media C$100 million ($75 million) yearly, mounted to inflation, to proceed sharing hyperlinks to Canadian information outlet pages. 

Utilizing the association as precedent, the U.S. information media may anticipate to safe an identical compensation mannequin from the search engine, probably as quickly as subsequent yr, Coffey stated on the Native Market Traits podcast. Within the U.S., nevertheless, the overall dispensation may quantity to billions of {dollars}.

“Positively billions,” Coffey stated on the podcast. “Even with the bottom numbers that we’ve seen world wide, when translated to the U.S. economic system and market share, it’s positively a B. And we imagine that B needs to be plural.”

A possible payout of that magnitude would symbolize an infinite improvement for the U.S. information media, which in 2023 suffered certainly one of its worst industrial years in a long time. Fears of a recession, persistent inflation and an ongoing shift in advertising and marketing budgets led publishers throughout the business to endure a number of waves of layoffs and closures.

The home information business has proposed related compensation fashions prior to now, arguing that platforms like Google and Meta ought to pay to distribute publishers’ content material in the identical means that cable suppliers pay retransmission charges to hold broadcast corporations’ content material.

Whereas the tv business is bigger than the information media, in 2022 it generated $14.5 billion from retransmission and carriage charges alone, in response to S&P International Market Intelligence.

“We encourage policymakers to contemplate approaches that incentivize free market collaboration and the event of mutually helpful industrial fashions that may present enduring assist for the ecosystem, whereas additionally respecting the open internet and the free expression it allows,” a consultant for Google stated in a press release.

Parallels in California’s compensation regulation

A invoice proposed in California affords the closest parallel to the information media compensation legal guidelines handed in different nations, in response to Coffey.

The California Journalism Preservation Act has proffered related phrases, mandating that know-how platforms with greater than 50 million month-to-month customers and a market cap of greater than $550 billion pay information publishers when surfacing their content material.