Why WordPress? 7 advantages of WordPress web sites


Energy your web site with this CMS

This submit was initially printed on July 1, 2019, and was up to date on March 26, 2021 and Oct. 4, 2021.

Why WordPress? I’ve been an expert blogger engaged on greater than 100 shoppers’ blogs within the final 10 years, in addition to posting to my very own work and private blogs, and I say this with all certainty and authority:

If you need a enterprise web site that does every thing you need it to do and doesn’t require customized coding, WordPress is superior.

WordPress is without doubt one of the best and most sturdy methods to share your enterprise on the internet.

There are easier platforms, however most don’t supply the performance that WordPress does. And there are a couple of platforms which might be equally sturdy, however they’re tough to make use of for newbies.

WordPress, a content material administration system (CMS), is the best instrument for entrepreneurs and corporations to showcase their services and products, assist their search engine rating, and market themselves to potential clients. It helps you share your written content material, promote services and products in an digital storefront, and even simply share images and movies of your work.

Why WordPress? A information to the options and advantages of this CMS

So, now that you know the way I actually really feel, let’s speak about what we’re going to cowl right here, beginning with the fundamentals:

Then transfer into the nitty-gritty — the seven massive advantages of WordPress web sites:

  1. WordPress is free.
  2. Internet hosting doesn’t need to be a trouble.
  3. All kinds of themes make web site design a snap.
  4. Including web site content material is quick and easy.
  5. Updates are straightforward.
  6. Plugins allow you to do absolutely anything in your web site.
  7. Assistance is throughout.

Let’s dig in.

Why WordPress, actually?

There are a couple of the reason why it’s best to use WordPress, and we’re going to cowl them, however let me say first that within the 100-plus shoppers I’ve labored with, almost all of them used WordPress.

WordPress in its purest type, within the arms of an expert, could be a factor of pure magnificence.


It’s deep and complicated and has many hidden sides.

However — and that is what I like about it — it’s nonetheless comparatively straightforward to make use of for those who’re only a fundamental person.

It’s like being given a race automobile as a private automobile. Within the arms of an expert, you may drive it round a race observe at 200-plus mph. However within the arms of an enthusiastic novice, you may nonetheless drive it to work. It’ll simply get you there a bit quicker than the opposite automobiles on the street.

So let’s speak about the advantages of WordPress for, not simply your enterprise weblog, however your organization’s total web site. And what makes it the very best and hottest platform on the web.

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What’s WordPress?

Why WordPress Logo

To start with, for those who’ve been questioning “Is WordPress only for blogs?” surprise no extra.

WordPress has change into a lot greater than a running a blog platform. It’s a full-featured content material administration system, which implies it’s additionally greater than only a web site.

Sadly, many small enterprise web sites are principally brochures that inform everybody who you’re, what bought you began, learn how to contact you, and some pages about what you promote. However that’s it. They don’t do something greater than that.

A weblog is only a assortment of articles and tales organized in reverse chronological order about a wide range of matters. It’s a public diary of kinds, protecting an limitless variety of matters.

However a content material administration system not solely enables you to construct these net pages and write these articles, it makes it so easy to do, you don’t even want to rent an expert webmaster each time you wish to make a easy change.

Or, as skilled net designer Stephani Worts as soon as wrote on this very weblog:

Put merely, WordPress is a instrument that takes care of the nuts and bolts of publishing content material so you may concentrate on what you wish to convey in your web site with out having to fret about learn how to show your materials.

Typing Blog Post on WordPress

This implies WordPress can accomplish that far more than running a blog. Including a weblog article is fairly straightforward: At its most elementary degree, you simply kind in your data, add a couple of photographs, hit Publish, and also you’re achieved.

Including a brand new web page to your web site is simply as straightforward: The window the place you enter your data is similar. The formatting instructions are the identical. The strategy for including images and movies are the identical. It’s the identical interface; the one distinction is if you press Publish, the factor you created is an online web page, not a weblog submit.

This implies after you have your area and internet hosting area (extra on that in a minute), you may construct your web site your self, after which later add weblog articles your self.

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7 advantages of WordPress

Are you satisfied? Are you prepared to start out?

I hope not, as a result of there are about 3,000 phrases to go and I don’t need all this work to go to waste.

To that finish, listed here are seven the reason why the advantages of WordPress make it your best option for your enterprise’s web site.

1. WordPress is free

WordPress itself is 100% free, no charges hooked up, no strings hooked up, no guilt that you just’re utilizing one thing try to be paying for, like if you don’t pledge to your native NPR station though you’ve listened each day for the final 20 years. (You understand who you’re.)

You possibly can obtain the software program from WordPress.org (observe the .org), and it gained’t value a factor. You and your mates can get collectively and have wild WordPress obtain events (socially-distanced and masked up, in fact), and it’s all good.

The one draw back is that you have to host WordPress someplace. There are two choices: 1) Self-hosted, the place you handle the internet hosting prices and upkeep/safety tasks, and 2) Managed internet hosting, the place you pay another person to handle the internet hosting and far of the upkeep and safety for you.

What’s self-hosting?

Self-hosting for WordPress signifies that you buy a website hosting plan, obtain the free WordPress information from WordPress.org, and set up them your self in your internet hosting account. Which may require extra technical experience or time than you may have in the meanwhile.

Associated: The way to set up WordPress on cPanel

GoDaddy gives self-hosting for WordPress with one-click set up. You pay a month-to-month payment for the server area, they usually make it straightforward to put in WordPress in your internet hosting account with a single click on. From there, it’s as much as you to customise your WordPress web site, sustain with software program and safety updates, and so on.

Associated: How a lot does internet hosting value for my small enterprise?

What’s managed internet hosting?

For a lot of busy entrepreneurs and not using a ton of technical expertise, managed WordPress internet hosting is a greater choice.

GoDaddy Managed WordPress Internet hosting options:

  • A Fast Begin Wizard
  • Pre-built websites which might be straightforward for newbies to customise
  • A drag-and-drop web page editor that’s, once more, newbie-friendly
  • 99.9% uptime promise and money-back assure
  • Computerized backups
  • Computerized WordPress core software program and safety updates
  • Quick access to 1000’s of free themes and plugins
  • And, better of all, 24/7 assist

When you’re new to WordPress, I like to recommend you go along with GoDaddy’s Managed Internet hosting resolution — at the least till your enterprise grows and you are feeling extra assured managing all of it your self or can rent somebody to do it for you.

Different prices related to WordPress are premium themes (the pores and skin or look of your web site) and any premium plugins.

Associated: The preferred WordPress themes and plugins of 2018

Sticking with our race automobile analogy for a second, self-hosted is the place you’ve been given a race automobile, however it’s a must to deal with your entire personal upkeep and engineering. You are able to do no matter you need and go as quick as you need, however you’re liable for conserving the entire engine working. With managed internet hosting, you may have a complete crew taking good care of your race automobile for you, however there are limits as to what you are able to do, the place you may drive, and how briskly you may go.

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2. Internet hosting doesn’t need to be a trouble

Why WordPress Man Struggling
The fundamental idea of internet hosting is fairly straightforward: You want to maintain your precise web site someplace. You want a spot to carry all of your photographs, textual content, audio clips, brochures, white papers, and so forth. Because you don’t wish to home all that stuff by yourself laptop, you want another person’s laptop, also referred to as an online server. This can be a service GoDaddy offers.

With a fundamental GoDaddy internet hosting package deal, you may host a small WordPress account beginning at about $5 per thirty days, which is good for those who get fewer than 25,000 guests per thirty days. When you set that up, you may set up WordPress with a one-click set up. (When you’re unsure what sort of WordPress internet hosting you want, learn this text.)

As talked about earlier than, you may as well obtain WordPress to your laptop by WordPress.org after which add it by cPanel from GoDaddy, a technique of interacting together with your net host for those who use Linux as a substitute of Home windows as your server’s working system. (And if none of that made any sense, simply discuss to the GoDaddy Assist crew; they’ll make it easier to out.)

Once more, keep in mind that that is the best setup if you wish to totally reap the benefits of the advantages of WordPress.

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3. All kinds of themes make web site design a snap

The theme is the outer layer of your web site — the face, the facade, the type, the half that makes it look fairly. With WordPress themes, you may change between any variety of completely different kinds and layouts with out having to dig into the heart of your code.

GoDaddy Managed WordPress Themes
GoDaddy Managed WordPress Internet hosting gives myriad themes for all kinds of enterprises — from easy private web sites to elaborate company web sites to on-line shops.

Selecting a theme could be the hardest a part of organising your weblog as a result of there are actually 1000’s of themes you would select from.

Themes the place the navigation bar is on the left, others the place it’s on the suitable. One column, two-column, three-column layouts. Journal and newspaper type versus conventional type. A virtually limitless variety of colour mixtures and design decisions.

You possibly can even select between free and premium themes.

Most of the premium themes are professionally designed and are constructed to have extra capabilities like serving to together with your search engine optimisation or engaged on cellular units in addition to desktop computer systems. There are some free themes which might be equally nearly as good because the premium themes, however watch out of free themes that appear to be lacking a couple of elements or don’t have a couple of of the bells and whistles that the premium themes do.

Whereas the premium themes might value $30 to $80, it’s nicely value the associated fee as a result of they’re made to work with the newest variations of WordPress and are designed by consultants who perceive the ins and outs of the CMS. The free themes are a bit riskier, however some are fairly good. Simply keep in mind, this actually is a spot the place you get what you pay for.

For my very own weblog and some of my shoppers’ blogs, I take advantage of the Genesis framework and select from their smaller palate of obtainable themes. It’s a lot simpler as a result of they’ve achieved all of the arduous work, and I do know the code has been streamlined so it all the time works. I even purchased the lifetime license so I can use it for a number of shoppers and get the occasional upgrades as they occur.

However there are many different themes obtainable, together with themes which might be designed particularly for a selected business or area, like landscapers, attorneys, pizza eating places, and so assist me, skydiving faculties.

First, take a look at the themes on GoDaddy, on WordPress.org, or certainly one of a number of different locations. Or you may even simply Google “WordPress themes for ______” and insert your personal business or job to search out those which were made particularly for your enterprise kind.

Then simply choose the theme you want and comply with the directions for set up. Set up steps will fluctuate, relying on whether or not your web site is self-hosted or managed, however they’re fairly straightforward and clear.

Associated: The way to set up a WordPress theme — A newbie’s information

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4. Including web site content material is quick and easy

When individuals speak about net design and constructing an internet site, that is really the half that freaks them out. They suppose there’s plenty of coding and design work that goes into making a single net web page, and that including the precise content material is only a minor element to be dealt with later.

However in fact, most of that design work is already achieved.

That’s 1) why you utilize WordPress: as a result of you may create a weblog submit or web page with one mouse click on.

And a pair of) why you utilize themes: as a result of all of the design work is already achieved and pre-installed, and the beautifully-themed web page or submit was created as quickly as you clicked the mouse within the earlier sentence.

It’s straightforward to create a brand new submit

Put your mouse over the Posts menu within the left sidebar, click on Add New, and also you’ll see the Add New Submit window. Sort in your title, add in your content material, and click on Publish.

It’s straightforward to create a brand new web page.

Put your mouse over the Pages menu within the left sidebar, click on Add New, and also you’ll see the Add New Web page window. Sort in your title, add in your content material, and click on Publish.

If these final two paragraphs seemed almost an identical, it’s as a result of the method is almost an identical, they usually’re each equally straightforward. So for those who’re nervous that that is going to be tough one way or the other, or that including a web page is one way or the other more durable than including a submit, don’t fear!

Right here’s what the display screen appears to be like like for including a brand new submit or web page.

Why WordPress Add New Post
When you’re a daily person of Microsoft Phrase or Apple’s Pages, you may determine plenty of this out. The “B” and “I” stand for daring and italics.

You add a photograph or video by clicking the Add Media button.

And also you create a hyperlink by highlighting a chunk of textual content after which clicking the button that appears a bit like a series.

So far as the remainder of the buttons go, you solely need to mouse over every one to see a bit field pop up that tells you what the button does.

Associated: A tip for the WordPress 5.0 launch — Gutenberg and the Traditional Editor

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Just a few ideas on weblog writing:

All in all, I’ve written over 3,500 weblog articles during the last 10 years, so I do know a factor or two about weblog writing. Listed here are my prime 5 weblog writing suggestions for you:

  1. A weblog article ought to at the least 300 phrases — and extra is usually higher for search engine optimisation.
  2. Use brief phrases, brief sentences, and brief paragraphs. Write in easy language, between a sixth and an Eighth-grade studying degree. Use HemingwayApp.com or Phrase’s Flesch-Kincaid take a look at to test. Additionally, set up the Grammarly plugin into your browser to test for any errors, issues, and recommendations.
  3. Brief paragraphs are vital for skimming functions, as are lists like this one. Individuals are extra prone to learn an extended article if there’s white area between paragraphs or easy little lists like this one.
  4. Use a photograph or two on each weblog article. However be sure to get Inventive Commons or public area images or use ones you took your self.
  5. Dig deeper into a subject. Don’t simply write the identical 101-level stuff as everybody else. If you wish to be an business skilled, showcase your experience! Then, use particular person articles to dive even additional into the completely different sides of the subject. For instance, I may write extra articles about every of the seven factors on this article. Do one thing like that to exhibit your depth of information.

Associated: The way to plan your organization weblog editorial calendar

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5. Updates are straightforward

OK, I could get into some bother by admitting this, however updating and sustaining a weblog is a chunk of cake for those who do it proper.

Many web sites, if you wish to replace them, require a cellphone name to your net designer. It’s important to work out an hourly price, they’re going to take a couple of weeks to get issues achieved, and also you’re going to trip a number of occasions, all of the whereas dreading what that is doing to your funds.

Not so with WordPress. With WordPress, it’s as straightforward as clicking a couple of buttons.

You log into your WordPress web site and click on the Updates button on the left sidebar (underneath the Dashboard hyperlink). There, WordPress will inform you what must be up to date. (Word: This solely applies to self-hosted WordPress; that is achieved for you on managed WordPress websites.)

You possibly can replace your plugins, theme, and even WordPress itself in a matter of seconds. You possibly can set up safety updates and alter your theme with out dropping a single image or weblog submit. And it didn’t value you 1 hour of your net designer’s time to do it.

Bonus: GoDaddy’s Managed WordPress handles core software program and safety updates and each day backups for you, so that you don’t even have to do that. You simply replace any plugin as you want it. (You need to nonetheless do that weekly.)

There are two cautions I’ll supply earlier than you go clicking replace buttons willy-nilly.

Warning No. 1: Whilst you can normally replace your WordPress web site this shortly and simply, there are a couple of occasions it’s not advisable. Then, you both have to do issues like have a WordPress skilled do it, or comply with a few of the recommendation on this article right here, utilizing issues like staging areas and sub-domains to keep away from breaking your total web site.

That’s as a result of a few conflicting plugins, or making an attempt to run an previous plugin on a brand new model of WordPress, can break your total web site. I’ve seen websites that disappear, just like the dreaded 500 Inside Server error and the equally dreaded white display screen of dying (Severely, your complete display screen is clean! You possibly can’t see a single factor!). When this occurs, you want somebody who understands learn how to entry the precise server by an FTP portal or cPanel.

Warning No. 2: When you do insist on doing your personal upkeep and updates (and there’s no motive you shouldn’t), it’s vital that you just solely replace the plugins that you recognize are secure and comparatively error-free.

Which means don’t replace any new plugins whose model quantity ends in .0, like 5.0, 6.0, 10.0. That’s as a result of these new variations are sometimes main upgrades from the earlier variations — 4.5, 5.7, 9.9.6 — and have plenty of new options. New options imply new bugs, and people haven’t been ironed out, which implies you’re extra susceptible to crashes and conflicts.

The bugs begin getting ironed out when the model quantity ends in .1 or greater. So 5.0.1, 6.2, 10.7 are going to be safer as a result of everybody else who put in the .0 variations very helpfully discovered all of the errors for you.

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6. Plugins allow you to do absolutely anything in your web site

Why WordPress Plug In Cable

I’ve a confession to make: I don’t really know learn how to make WordPress work.

I don’t know learn how to make it safe. I don’t know learn how to make my calendar present up within the sidebar. I don’t know learn how to write varieties for individuals to contact me.

However I don’t have to, as a result of I’ve bought plugins to deal with it for me.

As of this writing, there are 58,570 plugins on WordPress.org, they usually could make your WordPress web site do something.

You possibly can promote services and products, create a web based group, put aside a part of your web site for members and subscribers, settle for funds, show tweets from completely different Twitter feeds, and even show the standings of various sports activities leagues around the globe.

If you wish to do it, there are in all probability plugins to do it.


There are plugins to assist together with your safety, search engine optimisation, audio and video, and even checking your phrase rely and utilization on all of your weblog articles.

A few of the extra well-liked plugins varieties embody:

In fact, you don’t wish to have too many plugins in your WordPress web site. Too many plugins or themes will gradual your web site down — even the plugins and themes that aren’t lively.

That’s as a result of WordPress will test every one when somebody visits your web site and ask, “Is that this one working? Is that this one working? Is that this one working?” and spend its processing energy making an attempt to find out which actions it ought to carry out and which of them it ought to ignore.

Another excuse is for safety. Previous plugins generally have safety flaws, and one of many causes they’re upgraded is to plug these holes. But when the unhealthy guys can discover a plugin with a flaw, they’ll use it to interrupt into your web site.

Which means that not solely do you have to delete your inactive themes and plugins, you have to replace them frequently (see #5). Schedule a time as soon as per week the place you replace every thing in your weblog as wanted. (Simply keep in mind to not replace to the .0 variations.)

Associated: The way to add plugins to WordPress

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7. Assistance is throughout

Why WordPress Help Matchsticks
WordPress is an open-source platform with individuals everywhere in the world contributing to it and making it higher.

Additionally they have tens of millions — tens of millions! — of educated customers who will help you clear up issues and reply questions. That’s why WordPress is utilized by roughly one-third of all web sites on the web: It’s so sturdy and highly effective, with a veritable military of individuals making it higher. (And it’s why, if it’s a must to rent a designer to create your web site, that it’s best to go along with WordPress: There are such a lot of designers that, even for those who get upset together with your designer, you’ll find one other one fairly simply.)

The net group may be very lively, and I’ve seen a few of the most esoteric, most technical questions answered about issues I by no means even knew existed. And there have been dozens of individuals all answering the query.

There are additionally quite a few tutorials and movies about learn how to use WordPress and the documentation is intensive. Better of all, you may even entry the WordPress group boards to submit particular questions or seek for solutions. (Don’t neglect to take a look at the GoDaddy WordPress assist discussion board, too.)

Even higher, GoDaddy’s award-winning customer support is out there 24/7/365.

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Subsequent steps

Why WordPress? Now you recognize. So what are your subsequent steps?

If you wish to begin a WordPress web site, right here’s what it’s best to do:

Get a internet hosting resolution, like GoDaddy Managed WordPress Internet hosting.

The Fast Begin Wizard will make it easier to to get your new web site up and working quick. Reply some fundamental questions on your enterprise, and the Fast Begin Wizard will use the information that will help you choose a theme and start populating knowledge in your web site.

Add the plugins that will help you run your web site. First, get one thing to assist with safety and one other to assist with search engine optimisation — JetPack and Yoast are two of essentially the most widely-used plugins for this. Every part else can come afterward however begin right here.

Add new pages and weblog articles as wanted. Publish at the least one weblog article per week.

Learn tutorials and watch movies to assist reply any questions you may have. Be taught new strategies and greatest practices by studying what a few of the running a blog professionals are doing. Attempt new issues and don’t be afraid to experiment.

Set a schedule to usually preserve and replace your weblog. Be sure to’re backing up your weblog usually as nicely.

Once more, WordPress isn’t just for blogs or web sites. It is without doubt one of the strongest content material administration programs on this planet, and it powers over 30% of the world’s web sites.

When you strive it, you’ll shortly perceive why WordPress is so well-liked. So, it doesn’t matter what your enterprise is or what you want your web site to do, you are able to do it with WordPress. There are many individuals already doing it, and you may get the assistance you have to make your personal web site a actuality.

This text contains content material initially printed on the GoDaddy weblog by the next authors: Shawn Pfunder, Tom Ewer, Stephani Worts, and Christopher Carfi.


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