Why You Ought to Be Wanting in Grocery Shops for Content material

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Based on Style editor in chief Matt Rodbard, the grocery retailer is content material. And as entrepreneurs very nicely know, content material is king. 

On this episode of Yeah, That’s In all probability an Advert, ADWEEK neighborhood editor Luz Corona sat down with the founding editor of the stylish digital cooking and meals tradition journal to debate the present and future state of meals media and retail.

Rodbard shares why the food-centric media corporations now we have all grown to like are in jeopardy, why recipe movies are a factor of the previous, and the way meals and beverage manufacturers can create higher consumer experiences for foodies in every single place. 

Stream the brand new episode under, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.

The present advertising panorama is advanced. As a marketer or model supervisor, juggling short-term, results-driven priorities with long-term planning and funding will be difficult. You want a associate who understands your enterprise and may also help elevate your model.

Go to omd.com/contact/usa to learn the way OMD is “Creating What’s Subsequent” and serving to manufacturers develop the correct frameworks and finest practices to achieve right now’s ever-changing media panorama.