Why You Want a Versatile Ecommerce Platform


Serving to you scale

Having a versatile ecommerce platform is crucial to creating an important purchasing expertise to your consumers. As an ecommerce web site, you need the flexibility so as to add any characteristic or performance to your retailer whereas additionally having the liberty to design your frontend nevertheless you’d like.

And within the quickly rising world of ecommerce, you want flexibility to adapt rapidly to shifts in shopper habits.

As a result of investing in an ecommerce platform is such an enormous resolution — and since altering platforms generally is a trouble — it’s necessary to undertake a versatile resolution early within the lifetime of what you are promoting. On this submit, we’ll look at the qualities that enhance platform flexibility and why WooCommerce is a sturdy, versatile choice for making a standout on-line store.

What makes a versatile ecommerce platform?

Means to customise

A really versatile ecommerce platform provides you the flexibility to mould the answer to fulfill the customized wants of what you are promoting. You may add new modules at will and you’ve got the flexibility to tweak them as wanted.

Off-the-shelf ecommerce platforms that solely allow you to make primary frontend adjustments restrict your creativity and your capacity so as to add new options to your web site. It’s because many of those template-based platforms don’t allow you to modify the platform’s code.

Whenever you wish to add options or designs exterior the platform’s primary providing, you typically haven’t any alternative however to undertake a brand new platform.

These options could make it simpler to get began, saving you time within the course of. However in the long term, they will finally find yourself being dearer and time-consuming as it is advisable implement new instruments and work extra to beat the software program’s limitations.


An ecommerce platform is greater than only a place for patrons to make transactions. It must also function a central hub so that you can handle what you are promoting. Your corporation will use a number of different purposes and programs so it’s necessary that your ecommerce platform is ready to hook up with these instruments.

A versatile platform integrates seamlessly along with your different enterprise programs, whether or not it’s an e-mail advertising and marketing service, buyer relationship administration (CRM) software program, ERP, or different. You may sync knowledge between options and automate processes in order that you do not want to hop between platforms to repeat handbook duties.

Along with your inner programs, a versatile ecommerce platform ought to be capable of hook up with exterior marketplaces, social media platforms, and different gross sales channels.

Right this moment’s consumers store and uncover merchandise via a number of channels and their purchases embody a number of touchpoints earlier than turning into clients.

It takes some work to record your merchandise on on-line marketplaces corresponding to Amazon and Walmart and integration along with your ecommerce retailer may help simplify the method.

With a multichannel connection, you’ll be able to seamlessly push your product choices to marketplaces. This protects you from having to manually add all of your merchandise to a number of platforms.

Plus, a multichannel integration will sync your gross sales and stock throughout channels. Doing so ensures that you simply all the time have correct inventory for each channel, serving to to forestall you from overselling objects you don’t have available.

Equally, for those who promote in particular person, you want a platform that connects to your in-person level of sale (POS) programs.


As what you are promoting takes off, you’ll seemingly look to scale it to succeed in extra clients. Nonetheless, scaling your web site can rapidly grow to be a nightmare for those who use a platform not constructed to deal with your development.

Many companies make the error of utilizing a plug-and-play platform that’s restricted to predefined templates and buy flows. These permit you to stand up and working rapidly, however they received’t permit you to implement new functionalities as what you are promoting grows and shoppers count on new options.

A versatile ecommerce platform helps what you are promoting, each now and sooner or later.

It lets you evolve whereas accommodating the advanced options wanted by a rising ecommerce enterprise. Extra importantly, will proceed working at peak degree whilst you steadily drive increasingly customers via your retailer.

There’s nothing worse than having your web site go down when consumers wish to purchase. Having a versatile, scalable ecommerce resolution will provide you with confidence that your web site can deal with many customers, together with massive visitors spikes.

Internet hosting choices

Website hosting performs an enormous half within the well being and efficiency of your ecommerce web site. Sturdy internet hosting ensures that your web site is all the time accessible and that your pages load rapidly.

Relating to internet hosting for ecommerce platforms, you’ll be able to select to undertake both a hosted or self-hosted resolution.

With a hosted platform, the platform supplier handles all elements of internet hosting and sustaining the positioning. This contains the whole lot from IT and server infrastructure to web site safety. Self-hosted platforms aren’t hosted by the platform supplier. They require you to arrange your personal internet hosting atmosphere and add the answer to your web site.

Naturally, self-hosted platforms provide way more flexibility than hosted platforms. They aren’t certain to a single internet hosting supplier and also you’re free to make use of your most well-liked service. Which means for those who outgrow your supplier or search to alter your service for any purpose, you are able to do so.

Help for any enterprise mannequin

An ecommerce platform isn’t versatile if it will possibly’t adapt to completely different enterprise fashions. As an illustration, what you are promoting would possibly observe a subscription mannequin wherein clients subscribe for recurring deliveries as an alternative of buying particular person merchandise.

On this case, you want a platform that simply allows you to record and promote subscription merchandise. Moreover, you want the backend performance to your clients to handle these subscriptions.

What makes WooCommerce a extremely versatile ecommerce platform?

Constructed as a plugin for the WordPress content material administration system (CMS), WooCommerce provides unparalleled flexibility for retailer house owners seeking to maximize their retailer’s performance whereas having the liberty to manage each element of the positioning’s design.

As a result of the platform is open supply, it provides limitless customizations.

There are literally thousands of WooCommerce-compatible WordPress themes that you need to use because the constructing blocks to your web site. With entry to the CSS model sheets, you’ll be able to all the time add any customized code to tweak the designs the way you’d like.

Moreover, as a WordPress plugin, WooCommerce has the advantage of being a part of the large WordPress neighborhood. Being fashionable open-source options, there are various builders that create instruments to increase WooCommerce and WordPress performance.

You could find WooCommerce plugins so as to add particular options for transport, analytics, product administration, funds, or another space of your ecommerce retailer.

With the correct plugins, WooCommerce can adequately serve the wants of any on-line enterprise.

WooCommerce additionally comes with a strong REST API that you need to use to increase the performance of your on-line retailer. With it, you’ll be able to work together along with your web site’s knowledge to carry out varied operations together with creating, creating, updating, and deleting various kinds of info.

As an illustration, with the merchandise API, you’ll be able to change product info corresponding to gross sales value, SKU, description, and amount.

The WooCommerce API additionally lets you join extra exterior platforms to your WooCommerce retailer. The API handles requests in JSON format and makes use of WordPress REST API Authentication strategies and customary HTTP verbs that are understood by most HTTP shoppers.

Adaptable for various enterprise fashions

One other nice facet of WooCommerce is the flexibility to promote something. Whether or not you wish to promote an assortment of bodily items or a digital product, the platform makes it straightforward to record a wide range of product sorts. This additionally contains subscriptions, memberships, and appointments.

Made for development

WooCommerce is a extremely scalable platform, working for each companies massive it small. It may deal with 1000’s of merchandise in your catalog whereas supporting lots of of concurrent internet guests with out struggling efficiency points.

And with numerous plugins and the flexibility to tweak your code, the platform’s performance can develop to fulfill your increasing enterprise wants.


Flexibility is a key consideration when selecting an ecommerce platform and it will possibly have a big effect on the long run well being of what you are promoting. A versatile ecommerce platform will scale with what you are promoting whereas supplying you with the liberty to higher management the look and performance of your web site.


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