Wieden+Kennedy’s Marketing campaign Tackles E-book Bans in Faculties


E-book bans in American public faculties are on the rise, growing by 33% over the 2022-23 faculty 12 months in contrast with the earlier 12 months, based on nonprofit PEN America. And range, fairness and inclusion training is below assault—simply final month in Florida, the Board of Governors banned public funding of DEI applications throughout state universities.

A brand new marketing campaign from company Wieden+Kennedy New York and Brave Dialog International Basis highlights the risks of such bans and censorship, notably to marginalized communities. “America Erased” goals to spark a motion defending college students’ freedom to study their nation’s full historical past.  

The mission contains three components. A movie, directed by Omar Jones by way of manufacturing firm Riff Raff Movies, questions how a rustic that claims to worth liberty and bravado can erase voices akin to Dr. Martin Luther King and Ruby Bridges from school rooms and textbooks.

“When the land of the free censors the tales we educate, we erase values we consider in,” the voiceover says. “With out these, we’re nothing however an America erased.”

Posters illustrate important historic moments with figures akin to Dr. King erased from the image. There’s additionally a web site, AmericaErased.us, with assets that assist folks become involved, whether or not by way of buying a banned e-book or becoming a member of a coalition to help mother and father and lecturers. 

America Erased
Posters erase important figures akin to Dr. Martin Luther King to underline the influence of bans.Wieden+Kennedy New York, Brave Dialog

Donovan Triplett, technique director at W+Ok New York, instructed ADWEEK the objective with “America Erased” is to shift the dialog from hot-button matters akin to essential race concept, which is usually the main target of this debate, to typically defending college students’ freedom to study. The marketing campaign targets “mother and father who fall someplace in the course of the dialog,” he defined.