WooCommerce Evaluate (2023): The King of Ecommerce Plugins on WordPress


For those who’ve used WordPress for e-commerce, you’ve got in all probability heard of WooCommerce. It is the crown jewel of the ecommerce world and thought of among the finest plugins for WordPress.

Not solely does WooCommerce boast a big assortment of options in a compact WordPress plugin, however it’s utterly free. On this WooCommerce evaluate, I will define a few of the finest instruments inside WooCommerce together with some info on how a lot you may really be spending if you set up the e-commerce plugin.

It is fairly frequent to match WooCommerce to platforms like Shopify or BigCommerce. That is completely high quality, however it’s vital to comprehend the foremost variations. To begin, all of those e-commerce platforms ship comparable outcomes.


The objective is to have a web site with ecommerce performance, and that is what you get with WooCommerce, Shopify, BigCommerce, and all the pieces else.

The fee processing is completed for you, you possibly can arrange merchandise, and design a web site with out a lot coding data. Nevertheless, WooCommerce varies from these platforms because of one vital purpose: It integrates with the opensource WordPress content material administration system.

woocommerce review - homepage

Which means that you may have extra management over your web site, however it additionally requires a bit of extra data about internet hosting, domains, and web site design. Whereas Shopify or BigCommerce supply full ecommerce packages, with internet hosting, instruments, processing, and design all wrapped right into a neat plan.

That being stated, these “packaged” platforms could have limitations inside the theme and have departments. It is a main purpose why WooCommerce has grow to be so fashionable with extra superior builders.

So, now that we have coated the principle variations, maintain studying our intensive WooCommerce evaluate to know its options and see if it is best for you.

WooCommerce Options

woocommerce review - features

It is robust to cowl all the WooCommerce options in a single weblog put up, however I will actually attempt. To elucidate briefly, WooCommerce works as a WordPress plugin, the place you put in the plugin to show your WordPress web site into a completely purposeful on-line retailer. After that, it walks you thru a retailer configuration web page the place you may fill within the following:

  • Retailer contact info
  • Fee particulars
  • Delivery info
  • Extras like automated taxes
  • Bulk product uploads

Upon completion, two tabs present up on the left-hand aspect of your WordPress dashboard–one for merchandise and the opposite in your major WooCommerce settings. It is all consolidated there, making it simple so as to add to your retailer and handle what goes on sooner or later.

As for a few of our favourite options, here is what to look ahead to:

  • A gorgeous content material administration system (since WooCommerce runs on WordPress).
  • A system that permits you to customise your design with a visible builder or by the code.
  • Over 400 extensions and hundreds of different WordPress plugins for advancing the look and performance of your retailer. As an example, you would possibly wish to make a membership website or add a easy contact type. It is all doable with plugins and extensions.
  • Entry to the REST API for managing and integrating with all the pieces from merchandise to orders.
  • Numerous themes to make your on-line retailer look precisely the best way you need. A few of these themes are free, whereas a few of them are offered by third-party distributors.
  • Lovely merchandise and checkout pages. These are complemented by touchdown pages and all kinds of different customizable choices you’d count on from a full e-commerce platform.
  • Product rankings and evaluations to spice up your website positioning and make the buying expertise extra informative in your clients.
  • Limitless merchandise, photos, and galleries. Just about all the pieces is limitless in WooCommerce, so you will not have to fret about any limitations.
  • Superior product sorting and filtering: this makes your search engine rankings higher and likewise guides your clients by a lot of merchandise.
  • Assist for bodily, digital, and affiliate merchandise. Limitless variations can be found, and you’ll import and export giant product lists.
  • Customizable checkout areas with visitor checkout, automated emails, tax choices, free transport, inbuilt fee processing, and extra.

As you possibly can see, the characteristic record is fairly lengthy. And that is solely scratching the floor.

The actual fact of the matter is that this: If WooCommerce would not have the characteristic you want it is most definitely not going to be included in another e-commerce platform. And in case you’re hard-pressed to search out one thing distinctive, like a subscription engine, you need to use extensions and plugins to fulfill your wants.

WooCommerce Consumer Evaluations

To achieve an understanding of how WooCommerce has helped people construct and increase their on-line companies, we contacted a number of customers of the ecommerce platform for his or her insights and suggestions.

Listed below are their evaluations:

Dan Canfield, Normal Supervisor at Dealify – WooCommerce Consumer Evaluate Q&A

I like the flexibility of what you possibly can construct with the abundance of plugins and the room to develop inside their universe.

1. What do you want finest about WooCommerce and what are the upsides of utilizing this platform?

I like the flexibility of what you possibly can construct with the abundance of plugins and the room to develop inside their universe.

2. What are the downsides of utilizing WooCommerce?

Maintaining with safety flaws might be difficult and the interface feels older and isn’t as intuitive as Shopify for instance.

3. Did you think about alternate options when selecting WooCommerce?

The earlier founder selected Woocommerce so we inherited it and emigrate to a different platform could be time consuming so we’re sticking with it for now.

4. Are you able to please briefly describe your enterprise?

Dealify is a platform serving to customers uncover instruments and software program for web based mostly companies at discounted costs.

Ease of Use

I talked a bit of in regards to the WooCommerce interface already, however we are able to undergo the method from begin to end now. WooCommerce has grow to be a lot simpler to put in not too long ago, with a lot of internet hosting firms providing free or paid set up.

For those who resolve to put in the plugin your self, it is as simple as hitting two buttons: Set up and Activate.

The configuration module guides you thru the specifics like transport, including merchandise, taxes, and firm particulars. The WordPress dashboard then reveals the WooCommerce and Merchandise tabs on the left.

This works properly since all options are consolidated into one space. The tabs open settings for issues like orders, coupons, stories, and settings. You will additionally see choices for including merchandise, setting classes, and managing attributes.

The easiness of your website customization will depend on the WooCommerce theme you resolve on. Nevertheless, the WordPress visible customizer can also be there for rapidly importing logos, managing fonts, and adjusting different issues like colours.

As for including merchandise, it is much like making a put up or web page on WordPress. All it’s a must to do is make a product title, punch within the description, and resolve on a class.

The Product Knowledge part comes into play if you’d wish to get particular about your product. This space consists of the choice to make it a digital or downloadable product or perhaps a easy, grouped, or variable product.

Delivery, stock, attributes, and linked merchandise all have their very own tabs, so that you’re in a position to customise the product nevertheless you need.

After all, it is important you add some photos and movies, and that is doable by the product gallery, product picture, and textual content editor modules.

WooCommerce is no doubt one of many best ecommerce platforms to make use of.

The principle draw back is the arrange (contemplating it’s a must to discover your personal net host, get a theme, and switch a site title) and the educational curve that may include WordPress. Present WordPress customers shouldn’t have any downside with this, however an entire newbie would possibly discover WordPress intimidating.

That stated, WordPress is kind of simple to study with the wide selection of blogs, boards, and different communities on-line.

WooCommerce Pricing

Pricing is the place it will get a bit of difficult with WooCommerce. As we talked about, the WooCommerce WordPress plugin is free to obtain. Not solely that, however the WordPress CMS software program can also be free.

In a way, a WooCommerce web site might solely price you a couple of {dollars} monthly. However that is assuming you discover the most cost effective doable internet hosting, resolve on a free theme, and do not pay for any plugins, extensions, or net design work.

So, I wish to break down the prices of utilizing WooCommerce for a median set up.

Here is what you may want:

  • WordPress – Free
  • The WooCommerce plugin – Free
  • An internet host – From $3 to a whole bunch of {dollars} monthly (we suggest SiteGround or WP Engine). It is possible a small web site could be high quality with a $5 to $10 monthly shared internet hosting plan. However as you scale up you in all probability want a VPS or devoted server. These price extra.
  • A WooCommerce theme – Free to roughly $200. I personally would not pay something greater than $100 for a theme. There are many $50 to $100 themes that work nice. Bear in mind, it is a one-time price.
  • A site – You should not need to pay any greater than $10 per 12 months.
  • Plugins and extensions – Most ecommerce shops need not pay for these. Nevertheless, a few of the extensions are required for area of interest websites, and also you would possibly discover {that a} premium plugin is to your liking. Though this is perhaps free, I’ll price range $10 monthly for this, since I often find yourself paying for a plugin or two.
  • Net design companies – You’ll be able to’t put a quantity on this however it might go into the tens of hundreds. My suggestion is to finish as a lot of the design work as you possibly can your self. Then possibly spend $500 right here and there for high quality freelance work.

Alright, so the place does that go away us on WooCommerce pricing?

For a brand new, smaller WooCommerce website, I might price range round $500 upfront for a theme, random design duties, and a premium plugin or two. 

The month-to-month price can be round $10 for an honest shared host.

When you begin rising your website and getting extra clients, the prices improve. As an example, I would not thoughts paying $200 monthly for excellent devoted internet hosting, and I’d additionally revamp my web site with some superior design work. Aside from that, the area title charges keep the identical.

WooCommerce Templates and Designs

The world of WooCommerce themes is huge and complicated. The issue with WordPress is that everybody is allowed to create themes and promote them off to clients. On the intense aspect, this offers you all kinds of choices with regards to the choice. Nevertheless, it’s a must to watch out the WooCommerce theme is not poorly coded (the place it may injury your website or have an effect on one in all your plugins).

woocommerce themes and templates - envato

I like to recommend going to ThemeForest and utilizing the score system or choosing a good theme creator like ElegantThemes, StudioPress, ThemeFuse, or Templatic.

divi woocommerce theme

It is not a horrible thought to go along with a free WordPress theme from the WordPress Theme library. However I personally assume that in case you’re working an actual enterprise it is best to go for a theme you understand goes to shine. Not solely that, however the premium theme firms supply help.

As for the design high quality, these premium theme firms not often disappoint. You’ll launch your on-line retailer inside minutes and import some demo information so you do not have to assemble your website from scratch.

The design is accomplished by working by the theme’s customized instruments. Nevertheless, it’s also possible to alter settings by working with the WordPress Customizer.

WooCommerce Plugins and Extensions

One of many most important benefits of utilizing WooCommerce is its integrations with each third-party WordPress plugins and the extensions offered by WooCommerce itself.

The extensions are extra catered to the ecommerce world, and so they usually solely come into the image if you’re attempting so as to add some distinctive product options or if you’d wish to create a website that collects membership charges (or one thing of the type).

The extensions often price cash, however WooCommerce sells loads of them. As an example, you would possibly wish to embrace add-ons in the course of the checkout course of. There’s an extension for that. It additionally has extensions for issues like varieties, checkout discipline enhancing, title your worth instruments, and min/max portions.

woocommerce extensions

Some WordPress plugins are designed for WooCommerce, however the overwhelming majority of them are merely for making your total web site higher. No want to fret, since all the WordPress plugins work together properly with the WooCommerce plugin.

So, if you would like so as to add a contact type you possibly can go along with Contact Type 7. There are additionally loads of anti-spam, social media, electronic mail, advertising and marketing, accounting, and website positioning plugins. It solely takes a fast search to search out what you are on the lookout for, so the plugins and extensions are pivotal when constructing the right on-line retailer.

WooCommerce Evaluate: Advertising and marketing and website positioning

WooCommerce is comparatively good at serving to you to develop your options in a couple of methods.

You’ll be able to reward clients for buying with you with coupons, loyalty schemes and factors. Or WooCommerce additionally helps free gifting to encourage gross sales too.

For social proof, you possibly can ask your clients to go away evaluations or star rankings, which improves the credibility of your retailer.

For content material advertising and marketing, WooCommerce expects you to make the most of the weblog in your WordPress website. There aren’t any precise running a blog options right here, past those that you simply get from WordPress. It’s the identical as website positioning, you’re anticipated to make use of what’s already accessible.

By way of SEO, WooCommerce is supported by the essential search engine instruments in WordPress. Which means it routinely creates titles and metadata in your search engine outcomes. WooCommerce would not have any website positioning options itself, however you possibly can add plugins like Yoast to enhance the best way you goal key phrases.

WooCommerce would not have many built-in advertising and marketing options. Automated emails are despatched out when somebody makes a purchase order, so you possibly can completely use these for branding and letting individuals find out about different merchandise. Nevertheless, your finest wager is to contemplate an electronic mail advertising and marketing service like MailChimp, then integrating an electronic mail optin type. Social media instruments and touchdown pages are additionally accessible by totally different themes and plugins.

To enhance gross sales in your WooCommerce retailer, nevertheless, you possibly can add new affords, up sells, and cross-sells as your clients are going by the checkout. There’s additionally the choice for a associated merchandise part in your product pages to encourage clients to purchase extra.

Compatibility with numerous plugins ensures that you’ve got numerous alternatives to enhance your conversion charge by electronic mail advertising and marketing too. You’ll be able to join your e-Commerce website to an electronic mail plugin to get well deserted carts and construct automated electronic mail advertising and marketing methods. The choices in your eCommerce answer vary all the best way from Marketing campaign Monitor to Mail Chimp.

WooCommerce additionally lets you attain your clients the place they’re for extra potential bank card conversions. This consists of providing entry to Fb Advertisements, Amazon, eBay and Google Advertisements too.

WooCommerce Evaluate: Fee Processing

Stripe and PayPal are the preferred fee processors on WooCommerce. The plugin affords prompt configuration instruments for each of these.

WooCommerce additionally helps over 100 different fee gateways, so you possibly can select from the big record and determine which one works finest in your area or in your price range. That is vital because you would possibly find yourself paying extra in transaction charges for one fee gateway over one other. Nevertheless, WooCommerce would not take any further transaction charges, in order that’s actually a plus.

One of many causes I like these type of many fee gateways is as a result of it opens up on-line commerce for all sorts of companies. Some gateways do not permit companies in high-risk international locations. And generally you may discover a gateway with cheaper charges for particular industries or non-profits. With over 100 gateways you are certain to search out one thing for your enterprise.

WooCommerce is all about utilizing the fee options that work finest for you.

Since there are such a lot of totally different fee suppliers, it’s fairly possible that you simply’re going to search out one thing that works in your wants. There’s even a fee processing answer designed solely for WooCommerce referred to as WooCommerce Funds.

WooCommerce Funds permits you to view and handle transactions out of your WordPress dashboard. You’ll be able to securely settle for every kind of funds, arrange methods for recurring income, and entry WooCommerce Subscriptions too.

WooCommerce Safety

The WooCommerce platform is usually audited by Sucuri, so that you consistently have a widely known safety model checking in on the general ecosystem of your plugin. As well as, the WooCommerce code is safe, however you additionally need to discover a good net host who’s not going to open up your information to hackers.

All the on-line funds are secure and safe, however it additionally will depend on your fee gateway. I have never reviewed each single gateway that WooCommerce helps, however I wish to assume that the corporate has accomplished a verify on all of them.

You need to be capable of relaxation simple realizing that your website is secure and your buyer info is encrypted. The one factor to recollect is that it’s a must to get your personal SSL certificates. A shared SSL might be obtained by the Let’s Encrypt website. Or you may have the choice to purchase a non-public one.

For those who’re constructing an e-Commerce website with WooCommerce, you might be anticipated to do a few of the safety work by yourself. Whereas safety measures are delivered in WordPress routinely, you additionally must deal with your aspect of the cut price.

WooCommerce recommends beginning with a good and dependable host that provides issues like:

  • Assault prevention and monitoring
  • Proactive evaluations and safety menace patching
  • Up-to-date server software program
  • The power to isolate spreading infections

Converse to your host in regards to the type of safety they provide earlier than you begin constructing with WooCommerce. Past selecting the best host, you also needs to be utilizing high-quality plugins, implementing sturdy passwords, and on the lookout for alternatives to stop brute power assaults.

For those who’re utilizing numerous plugins with WordPress and WooCommerce – maintain them updated! Outdated plugins are a nightmare for safety.

Bear in mind, you also needs to be wanting into issues like consumer entry ranges, SSL certificates, backups, website monitoring, firewalls, and safe authentication in your on-line retailer.

WooCommerce Evaluate: Buyer Service

Customer support is a combined bag with WooCommerce. On this WooCommerce evaluate, you’ve got in all probability observed that there is a giant neighborhood of people that make WooCommerce merchandise and speak about WooCommerce each day.

Since WooCommerce offers its product away without spending a dime, it would not present direct help. Nevertheless, that does not imply you possibly can’t resolve issues with some research. As an example, WooCommerce affords an exquisite documentation web page, and you might be allowed to ship in emails when you have one thing particular.

One other piece of fine information is that though WooCommerce doesn’t supply the identical type of help you’d count on from different retailer builders, it’ll assist with points. The corporate will routinely repair any defects within the product as quickly as they discover them. They’ll additionally present a through the Helpdesk for smaller issues that can assist you get previous any points earlier than a scheduled replace.

The help service provided by WooCommerce doesn’t cowl any assist for merchandise provided by third events who aren’t particular resellers of WooCommerce know-how. The corporate could require firms to disable third-party merchandise put in alongside the WooCommerce answer earlier than they might help.

woocommerce documentation

Many blogs and boards are additionally devoted to the WooCommerce plugin, so more often than not you solely have to finish a fast Google search to search out what you are on the lookout for.

WordPress is identical method. More often than not it’s a must to work out the kinks your self and ask questions on boards. I often begin on Google, then go to a few of my favourite blogs to verify I can resolve an issue.

Internet hosting Your eCommerce Retailer

For those who do resolve to create a retailer with WooCommerce, you then’ll have to contemplate a couple of various things. As an example, you would possibly want to determine the way you’re going to replace your WooCommerce performance with CSS code, or CSV information, or whether or not you desire a plugin that permits you to accumulate buyer evaluations in your eCommerce web site.

You’ll undoubtedly want a internet hosting supplier. There are many choices on the market to select from, however we’ve picked a few of our favorites right here.


Simply one of the vital interesting internet hosting options for WooCommerce, SiteGround is right for retailers and enterprise homeowners alike. The SiteGround WooCommerce plans share the identical options as the essential shared internet hosting bundle, which features a WooCommerce set-up expertise out of the field, an SSL certificates (let’s encrypt) for further safety, and an built-in CDN.

Siteground guarantees glorious loading instances, and PCI compliant servers for small enterprise homeowners taking fee particulars. SiteGround earns incredible WooCommerce product evaluations for it’s free buying cart set up choice, and easy-to-use surroundings.

Whereas SiteGround gained’t be the right answer for each enterprise chief, it’s an amazing choice or most, and costs begin at as little as $6.99 for the best bundle.


One other nice internet hosting supplier, the DreamHost firm affords specialist WooCommerce internet hosting for devoted WordPress customers. You’ll be capable of entry WooCommerce and the storefront pre-installed into your website for optimum efficiency. You should utilize WooCommerce with help to cut back spikes in site visitors, gradual website speeds, and shield towards hacking. There’s additionally VaultPress backups for safeguarding your retailer information.

You get the JetPack Skilled plugin included with this internet hosting supplier without spending a dime, which helps to combat again towards detrimental evaluations by providing you with a method to monitor downtime, in addition to, transport charge calculations, and a variety of different advantages. All that, and you’ll take pleasure in a free SSL certificates too. DreamHost is straightforward to make use of, however it may be a bit of dearer than a few of the different WooCommerce internet hosting choices available on the market. Costs begin at $16.95 monthly for as much as 100 guests.

WP Engine

Our last suggestion for WooCommerce internet hosting is WP Engine. This incredible  WordPress answer is nice for WooCommerce and WordPress. WP Engine’s infrastructure can deal with numerous giant shops, making it an amazing choice for WooCommerce, and it comes with an built-in CDN and SSL certificates. You additionally get a built-in staging surroundings for testing adjustments to your retailer, and computerized backups.

WP Engine comes with a customized internet hosting dashboard that’s nice for professionals however isn’t fairly as simple to make use of as a few of the different choices available on the market. Happily, the corporate does go above and past that can assist you take advantage of your retailer, with instruments just like the eCommerce Toolkit. Pricing begins at round $25 monthly, making this feature neither the least costly WooCommerce product, nor the most expensive.

Who Ought to Think about WooCommerce as Their Ecommerce Platform?

You probably have no real interest in paying a month-to-month charge for a platform like Shopify or BigCommerce, WooCommerce is perhaps for you. I like to recommend WooCommerce for ecommerce enterprise homeowners who don’t need any limitations with their on-line shops. It permits you to scale up and customise no matter you need, and the educational curve is not that unhealthy.

WooCommerce offers you loads of methods to ship wonderful experiences in your clients, whereas facilitating financial institution transfers in your firm. You’ll be able to improve the service with evaluate plugins and further options designed to work with WordPress. There are even website positioning instruments that work with WooCommerce and WordPress to get you into the wealthy snippets and enhance your Google Analytics. Nevertheless, it does take a while to get used to the tech.

Nevertheless, in case you’re an entire newbie to web site design on the whole, a few of the simpler platforms like Wix and Shopify would possibly work higher.




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