WordCamp US (WCUS) 2022 Recap


Group and innovation reunite

WordCamp US (WCUS) 2022 was September September 11. Learn under for a recap of the occasion, the way to get entangled as a WordPress contributor, and what to arrange for future WordCamps.

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What’s WordCamp and what are the advantages?

WordCamp 2022 flag posted in front of outdoor setting with palm trees-2
Picture credit score: Justin Nealey

WordCamp is a meetup occasion for individuals focused on all issues WordPress. Creators and innovators from all industries and backgrounds can collectively collect and share concepts that make WordPress’s open supply software program a significantly better instrument for all to take pleasure in (aka the WordPress open supply venture).

Whether or not you’re organising your first portfolio web site as a contract author or creating a brand new widget as a seasoned coder, WordCamp is the place to study and uncover new alternatives by means of issues like:

    • Networking alternatives
    • Workshops
    • Dialogue panels
    • A classes

You may also count on different enjoyable advantages like free swag, cool prizes and after-hour events as an additional bonus for attending.

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How WordCamp US differs from a typical conference

At WordCamp, you received’t discover countless rows of distributors centered on promoting their merchandise.

Two people chatting at a table in the halls of WCUS 2022-2
Picture credit score: Justin Nealey

As a substitute, you’ll discover unofficial gatherings within the hallways between classes — often known as hallway tracks — the place individuals community with each other to dish out their favourite commerce secrets and techniques and chat about key happenings inside their industries. Whereas there may be an energetic sponsors space, these manufacturers are centered on relationship constructing and being a part of the WordPress group.

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Studying from WordPress contributors

One of many largest methods WordCamp empowers attendees is thru Contributor Day. That is the place WordPress customers are gathered into totally different groups throughout the platform to debate all of the methods they contribute to the general venture. It’s additionally an amazing alternative for individuals to ask questions and meet new faces from totally different industries.

Anybody can signal as much as be a contributor and is inspired to take action — regardless of your talent degree or background.

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Taking WordCamp US 2022 to San Diego

This yr, WCUS headed to San Diego, California to rejoice the three-day occasions on the City and Nation Resort. Right here, visitors basked within the heat climate, took in all of the sights from native seashores and chowed down on a few of the finest Mexican meals within the nation.

Neon pink Pagely sign lit up at night with San Diego cityscape in background
Picture credit score: Chris Edwards

One of many highlights from this yr’s journey included a yacht get together, hosted by Pagely, that set sail on the San Diego bay at evening. Company sipped on cocktails, dined on native delicacies, and danced the evening away — all whereas taking within the picturesque skyline and marina views that the town has to supply.

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Meet the GoDaddy workforce on the bottom

As a proud supporter of the WordPress group, the GoDaddy workforce was keen to affix in on the motion with over 40 representatives from varied manufacturers throughout the firm.

We additionally introduced our new Managed WooCommerce Shops product.

Listed here are a few of the notable faces you may need acknowledged from this yr’s occasions:

  • Adam Warner – Director of Subject Advertising and marketing for GoDaddy
  • Courtney Robertson -Net Designer & Developer Advocate for GoDaddy Professional
  • Marcus Burnette – WooCommerce Specialist for GoDaddy Professional
  • Sandy Edwards – Senior Advertising and marketing Supervisor for GoDaddy
  • Evan Weiner – World Director & Head of Social Advertising and marketing for GoDaddy
  • … and dozens extra from 4 GoDaddy manufacturers on the bottom, together with our WordPress contributors and people engaged on our WordPress choices.
GoDaddy Pro team posing and having fun at the sponsor booth
Picture credit score: Brian Bautista

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Every day highlights and key happenings

Take a look at the dialogue matters and bullet factors under from our workforce, with notable quotes and stay streams from business leaders.

Day 1: Opening day

Opening day kicked off as attendees checked in and scoped out the sponsor cubicles. Kathy Drewien opened the occasion with opening remarks, reminding us all the way to be collectively in individual once more.

View the complete stay streams under, and see the highest touch upon YouTube for time stamps to particular person classes.


Nathan Ingram – Taming the whirlwind

Nathan shared recommendations on rising a WordPress enterprise whereas busy with shopper work and mentioned the way to spend time in several blocks.

Nathan Ingram speaking to audience about growing a WordPress business
Picture credit score: Courtney Robertson
  • Technique is vital however urgency challenges reaching your technique
  • Delaying technique doesn’t work. The whirlwind by no means goes away
  • Your problem is conducting your targets within the midst of the whirlwind. Technique, execution, urgency conflict
  • Do quarterly purpose setting with weekly planning an execution
  • Discover issues that convey speedy influence and momentum into your online business
  • It may be simpler to do the shopper work that’s simple to get performed, moderately than the technique to develop our enterprise
  • Typically good concepts must be placed on a shelf to convey essentially the most speedy influence on my enterprise

Chris Lubkert – How your small enterprise can take part in 5 for the longer term

Chris addressed the next questions whereas championing WordPress improvement:

What’s 5 for the Future?

“5 for the Future encourages organizations to contribute 5 % of their assets to WordPress improvement.”

Chris Lubkert discussing WordPress development
Picture credit score: Courtney Robertson

What are the advantages for your online business by collaborating?

  • Insights from the place WordPress goes and the way that pertains to the enterprise targets
  • Affect to form WordPress. Contribute and assist enhance areas of WordPress that you really want
  • Model: constructing relationships and partnerships by networking as a contributor with different contributors

Urgent short-term wants that get in the best way

  • Plan prematurely
  • Give your self permission to reschedule, if wanted.

Alex Stine and Amber Hinds – Web site accessibility testing workshop

Alex Stine and Amber Hinds presenting an accessibility workshop
Picture credit score: Courtney Robertson

Alex and Amber co-presented an accessibility workshop and shared these slides. Amber walked attendees by means of:

  • Testing course of
  • Automated accessibility testing
  • Keyboard testing
  • Display screen reader testing

Alex adopted up by demonstrating his display studying app for the viewers whereas navigating a web site to pay a water utility invoice.

Christina Deemer – Embracing minds of all types: Making digital content material usable for individuals with cognitive disabilities

Christina talked about an empathetic and pragmatic take a look at making content material accessible. These factors spoke to us specifically:

  • “Don’t make customers seek for the beginning of a important path.”
  • “Present a login that doesn’t depend on reminiscence.”
  • “Let customers know when consumer content material adjustments or strikes.”

Cassandra Decker – An anthropologist, a WordPress developer, and a lawyer stroll right into a bar

Cassandra spoke sincerely about troublesome questions surrounding trauma and neurodivergence and the way we play a job as internet creators. Our favourite query she posed was:

Is the web the good hope? Or the good divide?


She additionally shared finest practices that assist make the online a hopeful place, like embracing your ignorance whereas speaking.

Sally Thoun – A rookie’s reflection: It’s NEVER too late to study

Nathan Ingram
Picture credit score: Justin Nealey

Sally is a most cancers survivor and advocate for accessibility locally. Her methodology to make a distinction is LDT (Study, Do, and Train).

Stephanie Bernal – Bettering processes & web site monitoring with Google Tag Supervisor and WordPress

This session was certainly one of our favorites and packed in tons of useful insights. Listed here are a few of the highlights:

Web site velocity is a Google rating issue

  • Contributes to decrease bounce price
  • Velocity contributes to conversions
  • It’s simply anticipated by customers now

What’s Google Tag Supervisor?

  • Tag administration system from Google
  • Set up monitoring in your website
  • Your march toolbox
  • Monitor occasions and conversions

Why use GTM?

  • All third get together code in a single place
  • Much less code = higher efficiency
  • Decreased want for dev help
  • Recipes will be lifesavers
  • Pre-made Json recordsdata, plug and play (publish and transfer on)
  • For issues like enhanced commerce monitoring, and far more
  • It’s free!

Takeaways and suggestions

  • GTM can prevent from overloading your facet with code
  • Easy to superior monitoring capabilities
  • Plan earlier than implementing
  • Take a look at, take a look at, take a look at!
    • Supplies format for extra organized insights so you possibly can take a look at increasingly more effectively

Nick Diego – Construct customized blocks in quarter-hour

Sajid Islam – A cookie-less future with Google Analytics 4

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Day 2: Classes

Day two was buzzing with pleasure as attendees made their approach into classes that touched on cultural intelligence, design, commerce and far more. Peek the highlights under to study extra.

View the complete stay streams under, and see the highest touch upon YouTube for time stamps to particular person classes.

Peyta Raykovska – Growing cultural intelligence

Working with a multicultural workforce can typically result in unintentional miscommunication limitations. Peyta addressed a few of these points by analyzing how totally different cultures categorical themselves utilizing a Tradition Map, which maps out the world cultures in eight scales:

  • Speaking: low vs excessive context cultures
  • Evaluating: direct vs oblique destructive suggestions
  • Persuading: rules first vs functions first
  • Main: egalitarian vs hierarchical buildings
  • Deciding: consensual vs high down
  • Trusting: job based mostly vs relationship-based belief
  • Disagreeing: confrontational vs avoids confrontations
  • Scheduling: linear time vs versatile time

To develop cultural intelligence, workforce leaders can observe these steps:

  • Be prepared to pay attention
  • Be genuinely focused on different human beings and their experiences
  • Don’t understand the “otherness” as a menace, however as a possibility

Sara Cannon – Designing for accessibility

Sara Cannon giving speech on Designing for Accessibility-2
Picture credit score: Justin Nealey

Sara highlighted the significance of creating the online accessible for all individuals with disabilities and to contemplate the next at any time when we take into consideration design and website audits:

  • Individuals with visible impairments
  • Individuals with auditory impairments
  • Individuals with motor talent impairments
  • Individuals with cognitive impairments
  • Individuals in environmental elements

Together with compliance, she additionally talked about that we should always observe empathy in on a regular basis internet practices. A number of the design components she reviewed, included:

  • Colour distinction ratios and instruments to make use of
  • Greatest practices for typography
  • Accessibility guidelines
  • Transcripts, descriptors, and alt tags
  • Darkish Mode
  • Accessibility-focused handoff

Beka Rice – Linked commerce: Evolve to multichannel promoting

Gosh, Beka is sensible. She defined channel methods succinctly, explaining the distinction between single, multi and omni channels:

She additionally shared unimaginable information that made a number of key insights very clear:

  • Multichannel retailers outperform their on-line solely counterparts
  • 73% of consumers used a number of channels throughout their purchasing journeys

Finally, Beka needs to assist small companies succeed, and channeling methods are a giant a part of her mission. She suggests driving the wave on totally different channels, gaining complete retail share and to not sleep on in-person alternatives. Let your clients be your information in selecting the best channels for you and your online business.

Felix Arntz – Tackling efficiency within the WordPress ecosystem at scale

“WordPress web sites are gradual.” Felix began with that unhappy reality, but additionally defined the Core Net Vitals metrics and the place WordPress websites can enhance, particularly in LCP.

The targets of the WordPress efficiency workforce (which everyone seems to be welcome to affix):

  • Enhance efficiency by means of core
  • Facilitate determination making based mostly on efficiency metrics
  • Elevate efficiency consciousness within the ecosystem

Moreover, we are able to all be an element through the efficiency lab plugin that enables new options to be examined on stay websites.

Wealthy Tabor – A brand new period of WordPress themes is right here: Block themes

Wealthy makes a strong case for block themes and full website enhancing saying:

“Patterns are the first approach [of] interacting with the editor. They’re the final word shortcut. As well as, kinds and variations are essentially the most attention-grabbing a part of a block theme to make it your individual.”

Adam Silverstein – Photographs on the net: previous current and future

This was a enjoyable and interesting take a look at picture format historical past. He mentioned the professionals and cons, together with why we’ve arrived on the trendy WebP, AVIF and JPEG XL codecs.

It’s not nearly picture measurement, but additionally picture high quality. Context issues, and so does the place and the way a picture is considered.

Right here have been some steered finest practices:

  • Have a picture CDN
  • Scale back blocking CSS
  • Improve PHP
  • Defer scripts
  • Prioritize photos with prefetch

Phil Crumm Helen Hou-Sandí – Content material creators are customers, too: The essential significance of fastidiously crafted editorial experiences

Phil began by telling some anecdotes that have been summed up with a quote from a buddy,

“We have to cease telling those who WordPress is simple to make use of.”

That’s not okay. That is meant to democratize the online, we have to do higher.

A website editor that matches a stay website builds consumer belief. Nonetheless most block editor experiences don’t match and may sow mistrust.

An effective way to construct belief is high-fidelity stay previews.


Give attention to content material creators’ first 10 minutes. Hold configuration predictable and constant. Blocks are a possibility for us to construct consumer belief in new and thrilling methods.

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Day 3: Contributor Day

The ultimate day went off with out a hitch. Lots of of attendees have been invited to interrupt into groups that have been devoted to bettering the WordPress open supply venture. Newcomers, consultants, and all skillsets in between got here collectively to work and study in classes like design, accessibility, internet hosting and far more.

Attendees gathered around a table with laptops on Contributor Day
Picture credit score: Marcus Burnette

Right here’s what people from the GoDaddy household of manufacturers must say about Contributor Day.

Courtney Robertson –  Net Designer and Developer Advocate

Having so many people that have been model new to contributor day introduced again the recollections of my first time.  It was WCNYC 2014, and I used to be intimidated about being new and understanding nobody else there, plus touring alone in NYC.  I feel typically about our new contributors and the way to welcome them. It was nice to onboard 5 new contributors to the coaching workforce and see my coworkers make new connections to numerous groups.

I had the chance to be the Coaching Crew Desk Lead.  We reviewed what content material is accessible on study.wordpress.org and a big overview on the wants of Study.  After a possibility to get to know one another a bit, we broke into a wide range of teams. The workforce created workflows for bettering the standard of coaching supplies in preparation for launching WordPress certification, brainstormed mentorship applications, spoke about cohort based mostly studying and improved monitoring contributions to the workforce.

Colton Zebe – Technical Program Supervisor

I believed it was actually cool that folks from varied totally different firms who all compete towards one another may sit on the identical desk and work with one another in such a constructive method. I’ve all the time heard how shut and related this group was however it was actually cool to see it first hand.

Justin Nealey – Senior Product Supervisor

I used to be in a position to be part of the Photographs workforce. I acquired to study the processes the moderators undergo when approving images and we even went on a photograph stroll as a bunch to get extra content material for the images listing. When you’re searching for nice images so as to add to your web site or wanting so as to add your individual, you possibly can head to WordPress.org/images.

Marcus Burnette – Advertising and marketing Specialist

It’s all the time attention-grabbing to see the number of ways in which people can contribute. There’s some coding taking place, positive, however others are planning occasions and options, some are serving to people make new connections, and the Photographs workforce even went on a photograph stroll!

Ken Crockett – Senior Advertising and marketing Specialist

This was my first contributor day and as a part of the group workforce. It was nice to see the way it all comes collectively […] with every group and their respective sub teams. To echo what [Colton Zebe] mentioned, many are rivals however all of us put that apart to contribute to WordPress.

Gaurav Nakul – Senior Supervisor, Advertising and marketing

Contributors day was a befitting finale to WCUS 22. Coming collectively to brainstorm on concepts, issues, sharing perspective and simply attending to know individuals was a tremendous expertise.

Patrick Maginn – Senior Manger, Care Product Operations

For nearly 20 years whereas supporting WordPress, I’ve despatched numerous clients to the WordPress Assist Boards with confidence that they might discover a solution to their questions. Working the boards throughout Contributor Day was my first expertise being on the opposite facet. The best way the workforce collaborated and helped one another confirmed me that the shoppers I despatched their approach, over the past 20 years, actually have been in good arms!

Randy Enos – Senior Supervisor, Product Advertising and marketing

For my first Contributor Day, I had the chance to sit down with the Advertising and marketing Crew. One of many matters we mentioned was the way to enhance/up-level the press releases for WordPress’ new variations and/or options. One key takeaway was to not solely concentrate on ‘tech specs,’  but additionally what the brand new variations or options imply when it comes to worth and advantages as related (i.e., for websites, WP group, shoppers, website guests, and many others.). It was attention-grabbing to see the ‘behind the scenes’ inner-workings of the group to higher perceive how they get issues performed (and their challenges).

Chris Edwards – Senior Product Advertising and marketing Supervisor, Commerce

Seeing lots of of proficient builders, designers, entrepreneurs, writers coming collectively in a single room to enhance a platform that runs over 40% of the online is inspiring. We had people from everywhere in the globe with many various talent units, totally different firms, and totally different phases of life, becoming a member of forces to contribute to open supply.

Chris LaNasa – Senior Director, Product Advertising and marketing

Very motion oriented. Once we didn’t have sufficient images coming in for assessment, the workforce went out and took their very own!

Brian Bautista – Affiliate Artwork Director

I additionally assisted in taking images on Contributor Day. Acquired to satisfy a few of the photographers who volunteered. Listed here are the images I took throughout our Picture Stroll.

Matthew Clancy – Senior Product Supervisor

It’s superb how shortly 3 years glided by, however after I walked in to contributor day at WordCamp US it was like no time had handed in any respect. In each nook, very long time and new mates have been collectively making WordPress. Whereas lots of our roads went in several instructions, they merged collectively to indicate how superb  and resilient this Group will be. The street forward is unknown however the those who make WordPress will make certain it’s traveled collectively.Sandy and I labored with the Group Crew on sponsorships and new organizer ache factors. Since a few of the WordCamp deputies have been unavailable lots of our matters will proceed in bigger deputy conversations.

Sandy and I labored with the Group Crew on sponsorships and new organizer ache factors. Since a few of the WordCamp deputies have been unavailable lots of our matters will proceed in bigger deputy conversations.

David Smith – Senior DevOps Engineer

Made my first contributions ever to the Internet hosting workforce, who have been engaged on documentation all day. (Solely was in a position to contribute for a pair hours, I additionally had a volunteer shift on Sunday).

J.M. Channell – Sr. Advertising and marketing Specialist

This was my first Contributor Day, and it felt extra like enjoyable than work to sit down with different advertising and marketing volunteers and focus on sustainable plans for creating and distributing instructional advertising and marketing movies. Having a artistic dialogue about the way forward for WordPress was a implausible approach to cap off the convention.

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WordCamp US 2022 occasion recap at a look

On the lookout for a breakdown of this yr’s occasions? Take a look at the stats under.

  • How many individuals attended WCUS 2022? This yr’s sold-out occasion was capped to 650 tickets and was a extra intimate ambiance in comparison with the hundreds of tickets offered in prior years.
  • What number of contributors have been there at WCUS 2022? There have been round 300 individuals at contributor day or about 50% of complete attendees.
  • What number of audio system are at WordCamp US? There are over 40 audio system, together with a couple of from GoDaddy! Yow will discover the full checklist of audio system and schedule posted on the WCUS 2022 web site.
  • What number of sponsors are at WCUS? There have been 13 media companions and 34 sponsors together with GoDaddy Professional and GoDaddy household manufacturers, Pagely, Sucuri, and ManageWP.
  • What sorts of classes are there at WordCamp US? Along with lightning classes (15 min) and common classes, there have been a variety of workshops the place attendees can comply with alongside.

And that’s a wrap on this yr’s WCUS! We hope you loved all of the motion and may’t wait to do all of it once more in 2023.

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