Writing for Social Media in 2022: Suggestions and Instruments


Writing for social media is just not a simple job. 

You’re employed with strict character limits and tight turnarounds. You communicate the language of memes and microtrends that your boss and coworkers may not perceive. You need to rapidly — and wittily — react to trending matters. And, should you ever publish a publish with a typo, folks will discover and name you out. ( you, Twitter meanies.)

Nevertheless it’s additionally enjoyable and rewarding. Nice content material can assist you begin inspiring conversations, construct engaged communities, create buzz round your model, and even straight affect gross sales.

Preserve studying for skilled suggestions and instruments that can assist you to grow to be a extra assured and efficient social media author very quickly.

What’s social media content material writing?

Social media content material writing is the method of writing content material for social media audiences, normally throughout a number of main social media platforms. It might probably embody writing brief captions for TikTok or Instagram Reels, long-form LinkedIn articles, and every little thing in between. 

Writing for social media is totally different from writing for blogs and web sites — it requires skilled data of social platforms and their audiences, developments, and inside jokes. 

Social media writing is a vital ingredient of any model’s social presence. It might probably make or break a marketing campaign or your whole social media advertising and marketing technique. When completed proper, social writing straight influences engagement and conversions, and contributes to strategic enterprise objectives.

7 social media writing suggestions for 2022

The ideas beneath will assist you to create content material that can encourage your target market to work together with you, take motion, or just spend just a few seconds considering what they simply learn. 

Strive some (or all) of those in your subsequent 10 social media posts to construct good habits and strengthen your writing muscle. You’ll be amazed at how clear you’ll write, and the way you’ll zero in in your voice.

1. Simply begin writing (you’ll edit later)

Author’s block is actual, however there’s a simple method to blast previous it: Simply begin writing with out overthinking it. 

Begin typing no matter involves thoughts and overlook about sentence construction, spelling, and punctuation (for a second). Simply preserve your fingers transferring and energy via any blockages. Enhancing will come later. 

That is how John Swartzwelder, legendary Simpsons author, wrote scripts for the present

“Since writing could be very onerous and rewriting is relatively simple and quite enjoyable, I all the time write my scripts all through as quick as I can, the primary day, if potential, placing in crap jokes and sample dialogue […]. Then the following day, once I stand up, the script’s been written. It’s awful, nevertheless it’s a script. The onerous half is completed. It’s like a crappy little elf has snuck into my workplace and badly completed all my work for me, after which left with a tip of his crappy hat. All I’ve to do from that time on is repair it.”

2. Communicate the language of social media

This, in fact, means various things on totally different platforms.

Eileen Kwok, Social Advertising and marketing Coordinator at Hootsuite thinks it’s completely essential to “have an excellent understanding of what language speaks to your target market. Each channel serves a unique objective, so the copy must differ.”

Questioning what that appears like, precisely, on Hootsuite’s personal social media channels? “LinkedIn, for instance, is an area for working professionals, so we prioritize instructional and thought management content material on the platform. Our viewers on TikTok is extra informal, so we give them movies that talk to the enjoyable and genuine facet of our model.”

However this recommendation goes past selecting the correct content material classes and publish varieties for every community. It actually comes all the way down to the language you employ. 

Eileen says: “On most channels, you’ll need to spell-check every little thing and be sure you’re grammatically right — however these guidelines don’t apply for TikTok. Having phrases in all caps for dramatic impact, utilizing emojis as a substitute of phrases, and even the misspelling of phrases all serves the playful nature of the app.”

You possibly can go forward and present this to your boss the following time they don’t need to approve a TikTok caption mentioning Dula Peep or utilizing completely no punctuation.

3. Make your posts accessible 

As a social media author, it is best to ensure that everybody in your viewers can take pleasure in your posts.

Nick Martin, Social Listening and Engagement Strategist at Hootsuite informed me: “When writing for social media, accessibility is one thing you have to be preserving in thoughts. A few of your followers might use screen-readers, and a publish that is stuffed with emojis can be almost unreadable for them.”

Unintelligible posts gained’t assist you to attain your social media objectives. Actually, they may flip folks away out of your model altogether. 

“The identical goes for while you share a picture that has textual content on it,” Nick provides. “You’ll need to be sure you write alt-text for that picture so all of your viewers can take pleasure in it.” 

Right here’s an amazing instance of how one can have enjoyable writing inventive and entertaining alt-text on your social publish’s accompanying photographs:

4. Preserve it easy

Think about you’re writing to an eighth grader. Like, really.

It is a easy however tremendous efficient train that can power you to put in writing clearly and ditch any pointless jargon that might possible solely confuse your readers.

“Drive innovation.”

“Grow to be a disruptor.”


LinkedIn, specifically, is residence to a few of the most over-used, under-effective statements of all time. And certain, it’s a “businessy” social media channel. However enterprise individuals are, nicely, folks too. And folks reply nicely to succinct, clear copy — not overused buzzwords with little to no actual which means behind them.

To attach along with your viewers, you must communicate a language they perceive. Say one thing actual. Use plain language and brief sentences. Follow in your niece, mother, or pal, and see in the event that they get your message.

5. Write to the reader

Your social media viewers isn’t dying to search out out what your organization is as much as or what’s essential to you (until it’s tremendous related). They need to know what’s in it for them. That’s why it is best to all the time write from the readers’ perspective. Make them the hero.

So, as a substitute of posting a boring record of options which have simply been added to your product, inform your viewers how their life will enhance in the event that they use it.

Generally, “standing out” is nothing greater than writing from the reader’s viewpoint — as a result of most of your rivals don’t.

6. Have a transparent objective

… and write that objective down on the prime of your draft to maintain your thoughts on the goal when you write.

What motion would you like the reader to take? Would you like them to depart a remark or click on via to your web site? No matter it’s, make it clear in a CTA (name to motion). 

Observe {that a} CTA doesn’t should be a button or every other tremendous express, simply identifiable ingredient inside your publish. It may be so simple as an interesting query inside your caption, or a sentence telling your viewers why they need to click on on the hyperlink in your bio. 

7. Use (the proper) photos to reinforce your phrases

This one speaks for itself. (One picture is value a thousand phrases, anybody?)

We’ve already talked concerning the significance of including alt-text to pictures for accessibility, however the photographs you decide are essential. 

Some networks depend on phrases greater than they do on photographs and movies. However every time potential (and related), it is best to attempt to embody visuals in your posts — they’re rather more efficient at grabbing the eye of scrollers than phrases. And with out that spotlight, your phrases gained’t get an opportunity to shine. 

4 writing instruments for social media

1. Hemingway app

Good for: Writing something succinctly and clearly.

Value: Free in your browser, one-time $19.99 fee for the desktop app.

writing for social media

The Hemingway app will make you a greater, extra participating author. It flags over-complicated phrases and phrases, lengthy sentences, pointless adverbs, passive voice, and a lot extra. It additionally offers you a readability rating. 

Professional tip: On the Hootsuite editorial crew, we all the time goal for grade 6 readability. Some matters are merely a bit sophisticated, so keep versatile and don’t beat your self up should you’re not all the time capable of attain this benchmark — nevertheless it’s an excellent rating to shoot for.

Right here’s the way it works:

  1. Write your copy.
  2. Paste it into Hemingway’s on-line editor.
  3. Visually see what works and what doesn’t.
  4. Make your adjustments.
  5. Watch your rating enhance!

2. ZenPen

Good for: Distraction-free writing.

Value: Free.

writing for social media

There’s loads of muddle in life. ZenPen is one small nook of the distraction-free-universe that can assist you write with out outdoors interference.

  1. Go to zenpen.io.
  2. Begin writing posts for social.
  3. Benefit from the noise-free editor till you’re completed.

3. Grammarly

Good for: Making your writing clear, efficient, and proper.

Value: Free fundamental plan; Premium plans begin at $12/month 

writing for social media

Grammarly guarantees to maintain your social posts on level. It would flag every little thing from contextual spelling errors to poor phrase selections. And, the software integrates with a lot of on-line platforms, together with Twitter, Gmail, and Tumblr.

4. Currently + Hootsuite

Good for: Robotically producing social captions from different textual content (e.g. weblog posts).

Value: Plans begin at $14.99

Currently is an AI content material creation software for social media entrepreneurs. When built-in with Hootsuite, it learns which key phrases and phrases drive probably the most engagement along with your viewers and robotically creates content material primarily based on these insights.

Currently can even take present long-form content material, like weblog posts, and break it down into a number of headlines and brief content material items for social, all designed to maximise response.

As you assessment and edit the content material, the AI continues to study, so your robotically generated content material will get higher and higher over time.

Compose, schedule, and publish your expertly written posts to all the key social media channels from one dashboard utilizing Hootsuite. Strive it free immediately.

Get Began

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.


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