As International CMO, with a background removed from the heritage model panorama, Amanda Tolleson has spearheaded a outstanding transformation that has taken WW, also called WeightWatchers, from its 60-year-old workshop roots right into a thriving digital neighborhood, all whereas preserving the model’s core values and sense of neighborhood. Whereas the startup panorama usually includes constructing a model from the bottom up, WW has navigated a distinct path—one in all evaluating the fairness and greatness it has amassed over the many years and making it related for the fashionable period.
Having lower her tooth within the startup area, Tolleson introduced a contemporary perspective to the desk when she joined WW. The problem was to not create a model from scratch however to breathe new life right into a model with many years of historical past. In a current dialog, Tolleson highlights the fragile steadiness of preserving the fairness constructed over time whereas making it related for the fashionable period.
Hearken to this episode of Advertising and marketing Vanguard to listen to extra about Tolleson’s journey in addition to the manufacturers method reworking the intricacies of vitamin into accessible habits change.
Stream the brand new episode beneath and subscribe on Apple Podcasts, or discover it on Spotify.
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