YELA secures $2M to breed Cameo’s movie star success with an app for the Center East – TechCrunch

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The Cameo app, the place celebrities ship video messages to paying followers, has taken off globally. However now the idea is ready to return to the Center East and South Asia.

Tech startup YELA has secured $2 million in funding to assist its launch, and can — much like Cameo — provide customers the chance to get near their idols by way of voice, video and direct textual content messages.

The funding is led by U.S traders Justin Mateen (co-founder of Tinder) and common companion of JAM Fund, joined by Sean Rad (co-founder Tinder) and common companion of RAD Fund. Participation from the U.S. additionally contains Graph Ventures, championed by Razmig Hovaghimian (board member at Rakuten). As well as, U.Okay funding comes from Samos Fund, Ascension Ventures, and from MENA-based Hambro Perks Oryx Fund, who joined the spherical.

The twist is that YELA plans to signal some massive celebrities identified within the area, however much less so within the Western world. That doesn’t imply the market is small. There are over 365 million Arabic audio system on-line and over 65% of the inhabitants is beneath 35. In the meantime, smartphone penetration may be very excessive.

Alex Eid, CEO and co-founder of YELA stated: “There’s a enormous urge for food within the MENA marketplace for a premium providing within the creator area.”

He stated YELA has onboarded high-profile celebrities, confirming A-list signees together with Amr Diab, the multiaward-winning Egyptian singer, and Haifa Wehbe, three-time Massive Apple Music Award winner, amongst others.

YELA will launch in August 2021 with costs ranging from $100.

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