Your GA4 Migration: 10 Issues You DON’T Wish to Miss


Common Analytics is formally accomplished accumulating knowledge. Cue one single tear operating down each entrepreneurs’ cheek.

Now your entire website knowledge will circulation solely via Google Analytics 4.

Are you certain you’re prepared for that? The one purpose I ask is as a result of, properly, GA4 is a little bit of a beast with tons of hidden settings that must be addressed for optimum knowledge assortment.

Within the admin part of GA4 you will notice two columns: Account and Property. The Property column is the place the vast majority of essential setting choices are hiding.

screenshot of admin section in GA4, showing an Account column and Property column

1. Timezone

Your property timezone may be set beneath the Property Settings part of the Property column. (Sure, that is very meta.)

This one might look like a no brainer, but it surely’s a straightforward one to miss.

Whenever you created your GA4 property, you had the choice to set your timezone. When you’re something like me, you in all probability simply hit the “subsequent” button.

However not so quick! It is advisable double verify this setting.

We already know that completely different platforms monitor in a different way so we aren’t monitoring apples to oranges, but when we aren’t even utilizing the identical time zones for reporting, properly we might as properly be monitoring apples to cucumbers.

The TL;DR: Utilizing the identical timezone in every single place permits you to examine knowledge a bit extra simply.

2. Forex

Seems, there may be multiple factor to the touch in that Property Settings part in column two.

In the identical place you arrange your timezone, you will have the choice to alter your forex.

By default Google units the forex to USD for all reporting.

Notice: When you’re doing enterprise with a number of currencies, Google will do the conversions on the backend to proceed to report in USD.

screenshot of a GA4 property settings, showing where to find the timezone and currency settings

3. Enhanced measurement

Enhanced measurement is probably one of many greatest adjustments with Google Analytics 4.

When you’re undecided what enhanced measurement is, it’s primarily pre-built occasion monitoring. Which is definitely nice, besides when it tracks issues incorrectly.

You may view all the mechanically collected occasions within the Knowledge Streams part when you click on in your desired knowledge stream.

Now don’t fear, most of those occasions and parameters will probably be tracked simply fantastic, however there are just a few cases which will require extra debugging.

This most pertinent concern for customers revolves round kind interactions, particularly for individuals who have the Meta pixel on their website. False kind interactions are usually triggered by Fb pixels as a result of Fb makes use of a “kind submission” to cross knowledge out of your website to theirs.

I extremely counsel utilizing the GA4 debug instrument or by your actual time analytics to double verify that the “form_destination” is appropriate.

screenshot showing where to find form interaction settings in GA4

One other main ache level in enhanced measurement is that it depends on website searches passing one of many following parameters into the url: q, s, search, question, key phrase. Do you have to use a special parameter, it may be outlined on this enhanced measurement part by clicking the gear icon subsequent to the occasions.

4. Occasions

The Occasions part is a superb place for a monitoring intestine verify.

That is mainly only a huge checklist of all the occasions being tracked and the way typically they’re being fired. When you don’t see your occasions right here or the numbers appear low, it’s possible you’ll must go verify your setup.

Additionally, new in GA4, you’ll be able to create and modify your occasions instantly within the platform.

When you have been a vacation spot purpose kind particular person in Common Analytics, that is the part that permits you to create occasions based mostly on web page location.

Tons of different adjustments may be made utilizing the modify occasion instrument like reconciling occasion names, creating sub occasions from collected occasions, and so on.

Screenshot of Events settings in GA4

5. Conversions

Very like the Occasions part, this Conversion part is one of the best place to do a fast intestine verify and ensure an important issues are being tracked in your website.

When you don’t see considered one of your conversions on this display, you have to to move again to the Occasions sections and click on the toggle to the proper of the occasion title.

screenshot showing Conversions settings in GA4

(Yeah, it truly is that straightforward to create conversions in GA4. Thank goodness.)

When you do see your conversions, however the numbers look odd, it’s possible you’ll wish to click on the three dots to the proper of the conversion to see the counting methodology.

By default, Google counts conversions for every occasion completion. Nevertheless, it’s possible you’ll solely wish to depend conversions as soon as per session. If that’s the case, click on on these three dots and alter the counting methodology to “As soon as per session.”

a screenshot of counting method settings for Conversions in GA4

6. Outline domains

For all of my mates on the market utilizing completely different domains for his or her shops, their programs, their primary website, and/or their weblog – your time has come.

The excellent news is, cross-domain monitoring in GA4 is way simpler than it was in UA. The unhealthy information is that that is solely true if you recognize the place to seek out the setup widget.

To outline your entire domains, navigate to Knowledge streams > choose knowledge stream > Configure tag settings > Configure your domains.

Screenshot showing where 'Configure tag settings' can be found in GA4

Taking this step is particularly essential in GA4 as a result of outbound clicks are tracked utilizing Enhanced Measurement. Thus, not defining your entire domains can result in false “click on” counts.

7. Inside site visitors

Ah, now it is a query I’ve been requested over a dozen occasions. Sure, you’ll be able to filter out inside site visitors.

To filter inside site visitors by IP handle, you have to to go to Knowledge streams > choose knowledge stream > Configure tag settings > Present all > Outline inside site visitors.

Sadly, within the GA4 platform, that is presently the one solution to outline inside site visitors.

Screenshot showing where to find internal traffic and referral settings in GA4

8. Undesirable referrals

E-commerce of us, this one’s for you.

When you’re utilizing a third-party fee processor like Stripe or Paypal, it is a huge one.

Until you need your entire purchases to be attributed to your fee processors, you must specify to Google that there are undesirable referrers.

When you’re undecided you probably have websites you might want to mark as undesirable referrals, verify your Site visitors Acquisition report and alter the first dimension to Session Supply/Medium.

9. Customized dimensions

When you’re something like me, and ship 80% of your occasions utilizing Google Tag Supervisor, you’re going to wish to pay attention up!

More often than not, folks use GTM to ship additional knowledge with their occasions within the type of occasion or person parameters. GA4 does gather and course of these parameters, but it surely DOES NOT retain this knowledge until you’ve outlined the scale.

screenshot showing Event count by Event name in GA4

So if you need to have the ability to see your parameters, you might want to create a customized dimension for every one. It’s fairly straightforward, you simply title the dimension and choose the coordinating parameter.

Screenshot showing custom dimension settings in GA4

10. Knowledge retention

Lastly, and perhaps most significantly, you’re going to wish to prolong your knowledge retention window.

That is maybe one of the vital essential however most ignored settings.

Within the property column, you’ll navigate to Knowledge settings > Knowledge retention. When you’re right here one can find that by default GA4 properties are solely set to retain occasion knowledge for two months.

That’s simply 60 days. That’s not even a complete season of Massive Brother.

The excellent news is you could change this from 2 months to 14 months with three clicks of a button.

screenshot showing data retention settings in GA4

A fast observe: Any adjustments made beneath this Knowledge settings part needs to be mentioned with a privateness skilled or lawyer. Many of those adjustments have the chance to have an effect on your compliance standing with GDPR and different privateness laws.

You’ve bought this!

It looks as if so much. And it’s. However you’ve bought this.

GA4 is a monster, however in the event you’re right here, you’re already tackling it. Approach to go!

Now, go triple verify all of these properties you created a yr or two in the past… We’re gonna do the identical.

Brie will probably be talking at MozCon 2023 this August in Seattle! Be part of us for uplifting periods with our unimaginable lineup of audio system. 

We hope you are as excited as we’re for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we now have a useful template to persuade your boss!

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